BetterButter - About the company
BetterButter is an acquired company based in Delhi (India), founded in 2015 by Niyaz Laiq. It operates as an Online social platform to discover popular dishes and recipes. BetterButter has raised $1.23M in funding from M&S Partners and GrowX Ventures, with last known valuation of $*****. The company has 1016 active competitors, including 87 funded and 46 that have exited. Its top competitors include companies like KGeN, 0G Labs and Fresco.
Company Details
BetterButter is a Delhi-based startup that operates an online social discovery platform centered around recipes and the kitchen. It allows users to take short video clips while going about their normal cooking which is then stitched together to make a high-quality video which can be directly uploaded on the platform. Additionally, it comprises of a community of users that shares information and clears doubts related to cooking. Further, users can save content offline to consume it at their own convenience and in their kitchens while cooking. The recipes are offered both in text and video formats and in multiple languages including Hindi, English, Gujarati, Marathi, Tamil, Malayalam, among others. The company is also creating an influencer network called Befluence across categories such as health and fitness.
- Website
- betterbutter.in
- Social
- Email ID
- *****@betterbutter.in
- Registered Address
- T-19, BASEMENT, GREEN PARK MAIN, South Delhi, NEW DELHI, Delhi, India, 110016
Key Metrics
Founded Year
2015
Location
Delhi, India
Stage
Acquired
Total Funding
$1.23M in 3 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 06, 2017
Investors
Ranked
14th among 1016 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
8 as on Jul 31, 2026
Exit Details
Acquired by Silverpush (Sep 18, 2019)
Legal entities associated with BetterButter
BetterButter is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
BETTER BUTTER INTERNET PRIVATE LIMITED CIN: U74140DL2015PTC280698 , India, Active | May 25, 2015 | 0 - ₹10 Cr (As on Mar 31, 2025) | - |
BetterButter's acquisition details
BetterButter got acquired by Silverpush on Sep 18, 2019.
Click here to take a look at BetterButter's acquisition in detail
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BetterButter's funding and investors
BetterButter has raised a total funding of $1.23M over 3 rounds. Its first funding round was on Aug 28, 2015. Its latest funding round was a Seed round on Nov 06, 2017 for $*****. 6 investors participated in its latest round. BetterButter has 11 institutional investors and 8 angel investors.
Here is the list of recent funding rounds of BetterButter:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 06, 2017 | 9264784 | Seed | 5760513 | 2102807 | 8761623 | 8894674 |
Nov 05, 2016 | 1234284 | Seed | 9443801 | 2694957 | 1288448 | |
Aug 28, 2015 | 1222646 | Seed | 8312556 | 4182672 |
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BetterButter's founders and board of directors
Founder? Claim ProfileThe founders of BetterButter is Niyaz Laiq.
Here are the details of BetterButter's key team members:
- Niyaz Laiq: Former Co-Founder of BetterButter. They are also an angel investor in 2 startups.Contact Info: 1 email address and 1 phone number
BetterButter's Board of Directors
BetterButter's board has 2 active members. Hitesh Chawla and Shivika Wadhawan are independent board members.Here is the list of BetterButter's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 4y 9m | |
mnj{bjv | Independent board member | - | Current | 8y 6m |
View details of BetterButter's Founder profiles and Board Members
BetterButter's employee count trend
BetterButter has 8 employees as of Jul 26. Here is BetterButter's employee count trend over the years:
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BetterButter's Competitors and alternates
Top competitors of BetterButter include KGeN, 0G Labs and Fresco. Here is the list of Top 10 competitors of BetterButter, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Operator of verified distribution protocol for AI gaming and DeFi users | $42.8M | 72/100 | ||
2nd | 0G Labs 2023, San Francisco (United States), Seed | Provider of modular blockchain infrastructure for decentralized artificial intelligence workloads | $75M | 68/100 | |
3rd | Online platform offering food recipes for smart appliances | $62.4M | 67/100 | ||
4th | Gaia 2024, Berkeley (United States), Series A | Blockchain-based decentralized computing infrastructure | $20M | 65/100 | |
5th |  Calgary Co-op 1956, Calgary (Canada), Unfunded | Member-owned cooperative offering food, pharmacy, and home healthcare services | - | - | 63/100 |
6th | Platform for AI training and development | $7M | 60/100 | ||
7th | Tastemade 2012, Santa Monica (United States), Acquired | Platform offering video-based cooking related learning solutions | $116M | 59/100 | |
8th | OpenGradient 2024, New York City (United States), Seed | Decentralized platform for scaling verifiable AI | $9.5M | 58/100 | |
9th |  Raiinmaker 2019, Seattle (United States), Seed | Decentralized AI platform that enables users to contribute to the development of AI models | $12.5M | 56/100 | |
10th |  America’s Test Kitchen 1993, Boston (United States), Acquired | Online recipe discovery platform | - | - | 56/100 |
14th | BetterButter 2015, Delhi (India), Acquired | Online social platform to discover popular dishes and recipes | $1.23M | 53/100 |
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BetterButter's Latest cap tables and shareholding
Funds own 22.88%, Enterprises own 2.42%, Angels own 9.69% and Other People (largest shareholder) own 50.01%.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Fund | 22.88% | 8.53Cr | 9529002 | 4979315 | 6634086 | 7660826 |
5 | 2 | 2 | 2 | 4 | 4 | |
Enterprise | 2.42% | 90.2L | 98 | 64 | 45 | 97 |
Angel | 9.69% | 3.61Cr | 6331931 | 6233483 | 9058928 | 5657575 |
36 | 32 | 46 | 44 | 29 | 98 | |
45 | 93 | 90 | 58 | 42 | 17 | |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Other People | 50.01% | 18.6Cr | 3512541 | 4948901 | 3247534 | 2992559 |
ESOP Pool | 15.00% | 5.59Cr | 9461092 | 1241227 | 3737190 | 2636846 |
Total | 100.00% | 37.3Cr | 5069899 | 1895262 | 6379724 | 1107394 |
To unlock detailed Cap Table of BetterButter Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of BetterButter's Shareholding
BetterButter's Investments and acquisitions
BetterButter has made no investments or acquisitions yet.
Reports related to BetterButter
Here is the latest report on BetterButter's sector:
News related to BetterButter
•
•
Marketing tech company Silverpush acqui-hires recipe-sharing platform BetterButterThe Indian Wire•Sep 18, 2019•BetterButter, Silverpush
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