Blis - About the company
Blis is an acquired company based in London (United Kingdom), founded in 2004 by Greg Isbister. It operates as a Provider of omnichannel advertising platform delivering targeted campaigns and real outcomes. Blis has raised $31.7M in funding from investors like Beringea, Unilever Ventures and Endeit Capital, with last known valuation of $*****. The company has 20 active competitors, including 5 funded and 3 that have exited. Its top competitors include companies like Adsquare, Taptap and Vectaury.
Company Details
Provider of omnichannel advertising platform delivering targeted campaigns and real outcomes. The platform combines data, technology, and insights to deliver targeted campaigns. It helps businesses stay ahead in the digital landscape. The platform offers tools for campaign success, transforming advertising across every channel.
- Website
- blis.com
- Social
- Registered Address
- Manor House, 21 Soho Square, London, England, W1D 3QP
Key Metrics
Founded Year
2004
Location
London, United Kingdom
Stage
Acquired
Total Funding
$31.7M in 7 rounds
Latest Funding Round
Last Known Valuation
$***** as on Mar 25, 2015
Ranked
1st among 20 active competitors
Annual Revenue
£50M - £100M as on Jun 30, 2022
Employee Count
434 as on Sep 30, 2026
Exit Details
Acquired by T-Mobile (Mar 05, 2025)
Legal entities associated with Blis
Blis is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
BLISS GLOBAL LIMITED CIN: 12760445 , United Kingdom, Active | Jul 21, 2020 | - | - | |
BLIS GLOBAL LTD CIN: 06455773 , United Kingdom, Active | Dec 17, 2007 | £50M - £100M (As on Jun 30, 2022) | 128 (As on Jul 31, 2021) |
Blis's acquisition details
Click here to take a look at Blis's acquisition in detail
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Blis's funding and investors
Blis has raised a total funding of $31.7M over 7 rounds. Its first funding round was on Nov 30, 2010. Its latest funding round was a PE round on Jun 21, 2022 for $*****. 1 investor participated in its latest round. Blis has 11 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Blis:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 21, 2022 | 7193288 | PE | 7879318 | 8943945 | 5672137 | 3616479 |
Apr 12, 2016 | 8978247 | Conventional Debt | 4968403 | 9666432 | 3300577 | |
Apr 12, 2016 | 4556092 | Series B | 7656424 | 2166706 | 4279750 |
Access funding benchmarks and valuations. Sign up today!View details of Blis's funding rounds and investors
Blis' founders and board of directors
Founder? Claim ProfileThe founders of Blis is Greg Isbister.
Here are the details of Blis' key team members:
- Greg Isbister: Founder & CEO of Blis and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address
Blis' Board of Directors
Blis's board has 4 active members. Charles Rothstein, Greg Isbister, Karen Mccormick and Martijn Hamann are part of team.Here is the list of Blis' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 18y 8m | |
hdn{qag | Team | - | Past | 9y 8m |
Investor | Beringea | Current | 9y 1m | |
Investor | Endeit Capital | Current | 10y 5m | |
ocrebnm | Investor | rbzrmaa | Past | 9y 2m |
ewoosbf | Investor | grpkzre | Past | 7y 6m |
ccgmpfp | Investor | xzprqp{ | Past | 2y 8m |
zhihxqg | Independent board member | - | Past | 4y 5m |
cndfomu | Independent board member | - | Past | 7y 5m |
View details of Blis's Founder profiles and Board Members
Blis' employee count trend
Blis has 434 employees as of Sep 26. Here is Blis's employee count trend over the years:
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Blis's Competitors and alternates
Top competitors of Blis include Adsquare, Taptap and Vectaury. Here is the list of Top 10 competitors of Blis, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Blis 2004, London (United Kingdom), Acquired | Provider of omnichannel advertising platform delivering targeted campaigns and real outcomes | $31.7M | 64/100 | |
2nd | Provider of privacy first location based advertising platform | $5.7M | 57/100 | ||
3rd | Provider of location-based advertising and marketing solutions using area-based intelligence | $4.5M | 53/100 | ||
4th | Location-based programmatic advertising platform | $24.4M | 42/100 | ||
5th | Sense Networks 2003, New York City (United States), Acquired | Location-based mobile advertising | $9M | 38/100 | |
6th | Mobile advertising company | $5.7M | - | 32/100 | |
7th | Moasis 2009, Austin (United States), Seed | Platform offering location based advertising solution | $1.35M | 29/100 | |
8th | Provides a media buying platform | - | - | 26/100 | |
9th | Localsensor 2011, Amsterdam (Netherlands), Seed | Context-driven, Location-based Mobile DSP | $4.46M | 25/100 | |
10th | Provider of RTB enabled white label DSP and PMP solution | - | - | 25/100 |
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Blis's Latest cap tables and shareholding
Founders (largest shareholder) own 0.00%, Funds own 0.00%, Angels own 0.00% and Other People own 0.00%.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | - | 5.3M | 0 | 0 | 0 | 0 |
0 | 0 | 0 | 0 | 0 | 0 | |
Fund | - | 26.4M | 0 | 0 | 0 | 0 |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Angel | - | 8.09M | 0 | 0 | 0 | 0 |
Other People | - | 225K | 0 | 0 | 0 | 0 |
Total | - | 4Cr | 0 | 0 | 0 | 0 |
To unlock detailed Cap Table of Blis Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Blis's Shareholding
Blis's Investments and acquisitions
Blis has made no investments or acquisitions yet.
Reports related to Blis
Here is the latest report on Blis's sector:
News related to Blis
Filter this listMedia has covered Blis for 1 event in last 1 year.
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Blis AI raises R$1 million in pre-seed funding.Fusoes & Aquisicoes•Nov 12, 2025•STAMINA Venture Capital, Blis
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Blis Launches Blis AI: New Media Planning Tool Delivers Smarter AudiencesPR Newswire•Jun 12, 2025•Blis
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T-Mobile bolsters its ad business unit with Vistar Media and Blis purchasesSeeking Alpha•Mar 05, 2025•T-Mobile, Vistar Media, Blis, T Mobile
•
T-Mobile boosts ad reach, buying Vistar Media and Blis.Business Wire•Mar 05, 2025•Blis, Vistar Media, T-Mobile
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Virgin Media O2 Business expands partnership with Blis ad platformTelecompaper•Oct 28, 2024•Virgin Media & O2, Blis
•
Nabajit Nath joins Kargo as Sales Director after successful stints at BlisAdgully•Oct 19, 2024•Kargo, Paytm, Blis
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