When was PHLUR founded?

PHLUR was founded in 2015 and raised its 1st funding round within a year of its incorporation.

Where is PHLUR located?

PHLUR is headquartered in Austin, United States.

How many employees does PHLUR have?

As of Sep 30, 2026, the latest employee count at PHLUR is 53.

Is PHLUR a funded company?

PHLUR is a funded company, having raised a total of $21.9M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 23, 2015.

When was the latest funding round of PHLUR?

PHLUR's latest funding was a $***** Series A round on Jun 25, 2019, with participation from 4 investors.

Where does PHLUR rank among its competitors?

PHLUR ranks 12th amongst 1452 active competitors, of which 52 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Sugar Cosmetics, which secured $15.3M in Sep, 2026.

Who are the top competitors of PHLUR?

PHLUR's top competitors include Procter & Gamble, Douglas and L'Occitane. Among them, Sugar Cosmetics secured the most recent funding round in September, 2026.

PHLUR - 2026 Company Profile, Team, Funding & Competitors

Company Details

Modern fine fragrance brand inspired by memories and feelings. They mindfully formulate, responsibly source, and meticulously craft fragrances with world-class perfumers. They create scents for the present tense, offering a range of perfumes, body mists, body care, and gifts. They focus on personal expression through scent, encouraging customers to curate a fragrance wardrobe. They use both natural and synthetic ingredients, prioritizing sustainability and transparency. They offer a membership program. Their website features a shop, cart, login, search, and subscription options. They are a B2C company in the beauty industry. They also have a blog.

Website: phlur.com
Social
Email ID: *****@phlur.com
Phone Number: +1 **********

Key Metrics

Founded Year

2015

Location

Austin, United States

Stage

Acquired

Total Funding

$21.9M in 5 rounds

Latest Funding Round

Series A, Jun 25, 2019, $*****

Investors

Symrise & 6 more

Ranked

12^th among 1452 active competitors

Employee Count

53 as on Sep 30, 2026

Investment & Acquisitions

Texas Beauty Labs

Similar Companies

Procter & Gamble & 3659 more

Exit Details

Acquired by TSG Consumer Partners (Jul 22, 2025)

View PHLUR's full profile

PHLUR got acquired by TSG Consumer Partners on Jul 22, 2025.

Click here to take a look at PHLUR's acquisition in detail

PHLUR has raised a total funding of $21.9M over 5 rounds. Its first funding round was on Jun 23, 2015. Its latest funding round was a Series A round on Jun 25, 2019 for $*****. 4 investors participated in its latest round. PHLUR has 4 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of PHLUR:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 25, 2019	6219296	Series A	6434759	1392185	9338599	3805320
Mar 19, 2018	2206305	Series A	7019446	8187387	5624525	5192496
Jun 20, 2017	5853728	Series A	3471440	9772273	Next Coast Ventures	Roger Farah & 2 more

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View details of PHLUR's funding rounds and investors

The founders of PHLUR is Cynthia Korman.

Here are the details of PHLUR's key team members:

Cynthia Korman: Co-Founder of PHLUR.

View details of PHLUR's Founder profiles and Board Members

PHLUR's employee count trend

PHLUR has 53 employees as of Sep 26. Here is PHLUR's employee count trend over the years:

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Top competitors of PHLUR include Procter & Gamble, Douglas and L'Occitane. Here is the list of Top 10 competitors of PHLUR, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	79/100
2nd	Douglas 1910, Dusseldorf (Germany), Public	Retailer offering wide array of perfumes	$259M	AlpInvest Partners, EVCP & 3 others	73/100
3rd	L'Occitane 1976, Paris (France), Public	Beauty and personal care brand	$10M	Capital Resource Partners, Shinettis	72/100
4th	L'Oreal 1909, Clichy (France), Public	Internet first brand of skin & hair care, and makeup products for men and women	-	Independents United, Nestle & 3 others	70/100
5th	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
6th	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
7th	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$112M	India Quotient, A91 Partners & 71 others	63/100
8th	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
9th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
10th	Sephora 1970, Neuilly sur seine (France), Acquired	Internet first brand offering multi category skin, hair & make up care products	-	Osmium Global, Europa	61/100
12th	PHLUR 2015, Austin (United States), Acquired	Modern fine fragrance brand inspired by memories and feelings	$21.9M	Belcorp Ventures, Next Coast Ventures & 5 others	60/100