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BlueStone - About the company

BlueStone is a public company based in Bengaluru (India), founded in 2011 by Gaurav Singh Kushwaha. It operates as a Digital-first brand offering subscription-based jewelry. BlueStone has raised $255M in funding from investors like Accel, Kalaari Capital and Iron Pillar. The company has 228 active competitors, including 13 funded and 2 that have exited. Its top competitors include companies like GIVA, CaratLane and PALMONAS.

Company Details

Digital-first brand offering subscription-based jewelry. The categories includes gold, platinum, diamonds, and gemstones. The product catalog includes bangles, bracelets, rings, earrings, chains, pendants, nose pins, watches, cufflinks, studd, mangalsutras, charms and more.
Social
XFacebook
Email ID
*****@bluestone.com
Phone Number
+91 **********
Registered Address
SITE NO.89/2 LAVA KUSHA ARCADE MUNNEKOLAL VILLAGE, OUTER RING ROAD, MAR, ATHAHALLI, Bangalore, BANGALORE, Karnataka, India, 560037
Key Metrics
Founded Year
2011
Location
Bengaluru, India
Stage
Public
Total Funding
$255M in 16 rounds
Investors
Ranked
Annual Revenue
₹1,830Cr as on Mar 31, 2025
Employee Count
4,102 as on Apr 30, 2025
Investment & Acquisitions
Similar Companies
Exit Details
Public

BlueStone's IPO details

BlueStone got listed on Aug 19, 2025.
Click here to take a look at BlueStone's IPO in detail
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BlueStone's funding and investors

BlueStone has raised a total funding of $255M over 16 rounds. Its first funding round was on Oct 16, 2011. Its latest funding round was a Conventional Debt round on May 14, 2025 for $*****. 2 investors participated in its latest round. BlueStone has 43 institutional investors and 23 angel investors.

Here is the list of recent funding rounds of BlueStone:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 14, 2025
2047011
Conventional Debt
7548920
1387395
6292601
6647211
Aug 22, 2024
2038961
Series D
8075036
2612443
8830791
Jun 24, 2024
5693932
Conventional Debt
4100051
3573832
9933029
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BlueStone's founders and board of directors

Founder? Claim Profile
The founders of BlueStone is Gaurav Singh Kushwaha. Gaurav Singh Kushwaha is the CEO of BlueStone.
Here are the details of BlueStone's key team members:

BlueStone's Board of Directors

BlueStone's board has 2 active members. Vikram Gupta and Sameer Nath are part of team.
Here is the list of BlueStone's board of directors:
Name
Type
Representing
Status
Duration
dauolhn
Team
-
Past
8y 3m
lfyebdi
Team
-
Past
3y 5m
ubcqhbi
Team
-
Past
1y 5m
Investor
IvyCap Ventures Advisors
Current
10y 7m
Investor
Iron Pillar
Current
9y 7m
fjcmt{l
Investor
bccuewd
Past
2y 2m
Independent board member
-
Current
1y 6m
fpygjih
Independent board member
-
Current
6y 8m
uwdacxk
Independent board member
-
Current
3y 6m
r{zvncw
Independent board member
-
Past
7y 8m

BlueStone's employee count trend

BlueStone has 4,102 employees as of Apr 25. The total employee count is 30.0% more than what it was in Apr 24. Here is BlueStone's employee count trend over the years:
Employee count trend for BlueStone
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BlueStone's Competitors and alternates

Top competitors of BlueStone include GIVA, CaratLane and PALMONAS. Here is the list of Top 10 competitors of BlueStone, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for GIVA
GIVA
2019, Bengaluru (India), Series C
Online retailer of gold, lab-grown diamond, and silver jewellery
$133M
85/100
2nd
Logo for BlueStone
BlueStone
2011, Bengaluru (India), Public
Digital-first brand offering subscription-based jewelry
$255M
84/100
3rd
Logo for CaratLane
CaratLane
2008, Chennai (India), Acquired
Internet-first brand offering precious jewelry products for men and women
$57.9M
75/100
4th
Logo for PALMONAS
PALMONAS
2022, Pune (India), Series B
Online retailer of demifine jewellery crafted with gold and silver
$19.3M
70/100
5th
Logo for Melorra
Melorra
2015, Bengaluru (India), Series E
Internet-first brand offering precious jewelry
$88.3M
53/100
6th
Logo for AVNI
AVNI
2020, Bengaluru (India), Unfunded
Online retailer of high-quality silver jewelry
-
-
52/100
7th
Logo for Gargi
Gargi
2021, Pune (India), Funding Raised
Internet first brand offering jewellery
-
47/100
8th
Logo for AMARIS
AMARIS
2012, Delhi (India), Unfunded
Internet first brand of diamond Jewelry
-
-
43/100
9th
Logo for GemPundit
GemPundit
2013, Gurugram (India), Seed
Online retailer of loose gemstones and gemstone-set jewelry pieces
$53.2K
-
43/100
10th
Logo for Izaara
Izaara
2016, Mumbai (India), Unfunded
Designer and retailer of fine silver jewellery
-
-
40/100
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BlueStone's Latest cap tables and shareholding

Founders own 18.08%, Funds (largest shareholder) own 62.92%, Enterprises own 3.85% and Angels own 6.86%. The net worth of BlueStone's founders is INR 1,460Cr as of Sep 10, 2024.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
18.08%
1,460Cr
5293813
9380691
6369396
5634057
2852252
8952504
1573333
4372990
3271600
5602686
Fund
62.92%
5,100Cr
6256867
7946748
3036972
5397658
6083
6934
5276
7797
9901
9844
85
49
27
42
41
29
1
5
2
6
5
4
Enterprise
3.85%
311Cr
939
916
459
676
Angel
6.86%
556Cr
917419
589811
248956
550549
ESOP Pool
7.64%
619Cr
7961388
5711162
4143566
4578361
Other Investors
0.64%
52.1Cr
0
0
0
0
Total
99.99%
8,100Cr
4185056
2911219
2127018
1208957
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of BlueStone's Shareholding

BlueStone's Investments and acquisitions

BlueStone has made 3 investments including Ethera, CHK and CHK. BlueStone has not made any acquisitions as of now.
Here is the list of its investments:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Feb 10, 2026
Investments
2024
Bengaluru (India)
Jan 30, 2025
Investments
2024
Bengaluru (India)
Nov 2024
Investments
2024
Bengaluru (India)
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Reports related to BlueStone

Here is the latest report on BlueStone's sector:

News related to BlueStone

lockFilter this list
Media has covered BlueStone for a total of 25 events in the last 1 year, 2 of them have been about people movement and 1 about company updates.
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FAQs about BlueStone

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