When was boAt founded?

boAt was founded in 2016 and became a unicorn in 2022, reaching the milestone in 6 years. It raised its 1st funding round 2 years after its incorporation.

Where is boAt located?

boAt is headquartered in Gurugram, India. It is registered at Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link, Road, Mumbai City, Mumbai, Maharashtra, India, 400093.

Who is the current CEO of boAt?

Sameer Ashok Mehta and Urvashi Joshi Parekh s of boAt. Sameer Ashok Mehta has also founded 2 companies and is angel investors in 11 startups, including Imagine Marketing.

Which legal entities is boAt associated with?

boAt is associated with Imagine Marketing Limited.

How many employees does boAt have?

As of Aug 31, 2025, the latest employee count at boAt is 495.

Is boAt a funded company?

boAt is a funded company, having raised a total of $171M across 9 funding rounds to date. The company's 1st funding round was a $922K Seed round, raised on Apr 06, 2018.

How much is boAt worth?

The latest valuation of boAt is $1.32B as of Dec 02, 2022.

When was the latest funding round of boAt?

boAt's latest funding was a Angel round on Feb 01, 2024, with participation from 0 investor.

What is the annual revenue of boAt?

Annual revenue of boAt is ₹3,100Cr as on Mar 31, 2025.

Is boAt a Wearable Technology company?

The primary sectors of boAt are Wearable Technology, Consumer Electronics E-Commerce and Audio Tech.

Where does boAt rank among its competitors?

boAt ranks 1st amongst 104 active competitors, of which 8 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Noise, which secured $20M in Apr, 2025.

Who are the top competitors of boAt?

boAt's top competitors include Noise, GOBOULT and StuffCool. Among them, Noise secured the most recent funding round in April, 2025.

boAt - 2026 Company Profile, Team, Funding, Competitors & Financials

boAt is a series C company based in Gurugram (India), founded in 2016 by Aman Gupta, Sameer Ashok Mehta and Urvashi Joshi Parekh. It operates as a Retailer of personal audio and wearable products, plus mobile accessories. boAt has raised $171M in funding from investors like Fireside Ventures, Qualcomm Ventures and Warburg Pincus, with a current valuation of $1.32B. The company has 104 active competitors, including 8 funded and 2 that have exited. Its top competitors include companies like Noise, GOBOULT and StuffCool.

Sectors and market segments that boAt operate in

boAt serves in the High Tech, Internet of Things - Industry Applications, Retail market segments.The primary business model of boAt are:

Company Details

Retailer of personal audio and wearable products, plus mobile accessories. The company provides various types of headphones, earphones, and earbuds. Also offered are smart watches, speakers, and related accessories. The company provides options for personalizing certain products.

Website: www.boat-lifestyle.com/
Social
Part Of
Registered Address: Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link, Road, Mumbai City, Mumbai, Maharashtra, India, 400093

Key Metrics

Founded Year

2016

Location

Gurugram, India

Stage

Series C

Total Funding

$171M in 9 rounds

Latest Funding Round

Angel, Feb 01, 2024, Undisclosed

Post Money Valuation

$1.32B as on Dec 02, 2022

Investors

Fireside Ventures & 56 more

Ranked

1^st among 104 active competitors

Annual Revenue

₹3,100Cr as on Mar 31, 2025

Employee Count

495 as on Aug 31, 2025

Investment & Acquisitions

RedGear & 2 more

Similar Companies

Sonos & 189 more

View boAt's full profile

boAt is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Imagine Marketing Limited CIN: U52300MH2013PLC249758 , India, Active	Nov 01, 2013	$366M (As on Mar 31, 2025)	508 (As on Apr 01, 2026)

boAt has raised a total funding of $171M over 9 rounds. Its first funding round was on Apr 06, 2018. boAt has 15 institutional investors and 42 angel investors.

Here is the list of recent funding rounds of boAt:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 01, 2024	Undisclosed	Angel	-	-	-	-
Oct 28, 2022	$61.6M	Series C	$1.32B	3.2x	Warburg Pincus, Malabar Investments	-
Apr 15, 2021	$6.65M	Series B	$256M	1.3x	Qualcomm Ventures	-

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View details of boAt's funding rounds and investors

The founders of boAt are Aman Gupta, Sameer Ashok Mehta and Urvashi Joshi Parekh. Urvashi Joshi Parekh and Sameer Ashok Mehta are the CEOs of boAt.

Here are the details of boAt's key team members:

Aman Gupta: Co-Founder & CMO of boAt and founder of 2 other companies, Imagine Marketing and Imagine Marketing. They are also an angel investor in 139 startups and serve on the boards of 3 companies.
Contact Info: 1 phone number
Sameer Ashok Mehta: Co-Founder & CEO & CPO of boAt and founder of 1 other company. They are also an angel investor in 11 startups and serve on the boards of 3 companies.
Contact Info: 1 email address and 1 phone number
Urvashi Joshi Parekh: Former ecutive Secretary - Co Founder & CEO & COO of boAt.

boAt's Board of Directors

boAt's board has 9 active members. Aman Gupta, Sameer Ashok Mehta, Vivek Gambhir and Ankur Sharma are part of team and Anish Kumar Saraf, Aashish Kamat, Anand Ramamoorthy, Deven Pravinchandra Waghani and Anand Ramamurthi are independent board members.

Here is the list of boAt's board of directors:

Name	Type	Representing	Status	Duration
Aman Gupta	Team	-	Current	3y 4m
Sameer Ashok Mehta	Team	-	Past	0y 5m
Vivek Gambhir	Team	-	Current	3y 0m
Ankur Sharma	Team	-	Current	4y 5m
Anish Kumar Saraf	Independent board member	-	Current	5y 4m
Aashish Kamat	Independent board member	-	Current	4y 6m
Anand Ramamoorthy	Independent board member	-	Current	4y 6m
Deven Pravinchandra Waghani	Independent board member	-	Current	4y 5m
Anand Ramamurthi	Independent board member	-	Current	4y 6m
Kanwaljit Singh	Independent board member	-	Past	0y 5m
Vikram Arun Chogle	Independent board member	-	Past	1y 0m

View details of boAt's Founder profiles and Board Members

boAt's employee count trend

boAt has 495 employees as of Aug 25. Here is boAt's employee count trend over the years:

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Top competitors of boAt include Noise, GOBOULT and StuffCool. Here is the list of Top 10 competitors of boAt, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	boAt 2016, Gurugram (India), Series C	Retailer of personal audio and wearable products, plus mobile accessories	$171M	Malabar Investments, Innoven Capital & 55 others	77/100
2nd	Noise 2014, Gurugram (India), Series B	Online retailer of smart watches, earbuds, and related accessories	$30M	Bose	57/100
3rd	GOBOULT 2017, Delhi (India), Unfunded	Retailer of personal audio, wearable, and mobile accessory products	-	-	56/100
4th	StuffCool 2007, Mumbai (India), Unfunded	Internet first brand offering mobile accessories	-	-	53/100
5th	Nu Republic 2018, Gurugram (India), Seed	Online retailer of wireless earbuds, headphones, speakers, and mobile accessories	$1.36M	Vc One Ventures, AKM & 32 others	52/100
6th	Lyne 2022, Rajkot (India), Unfunded	Internet first brand of multi-category electronic products	-	-	48/100
7th	Palette Brands 2014, Bengaluru (India), Seed	Brand of non stick cookware, apple accessories, and other products	$4.5M	Firstport Capital, Activior BV & 119 others	48/100
8th	Plantronics 1961, Santa Cruz (United States), Public	Provider of video and voice collaboration solutions	-	Court Square	47/100
9th	NOOE 2021, Delhi (India), Acquired	Online retailer of desk accessories, stationery, and related lifestyle products	-	Anicut Capital, Veltis Capital & 2 others	47/100
10th	Mivi 2015, Hyderabad (India), Funding Raised	Maker of smartphone accessories	-	RevX Capital, N+1 Capital	46/100

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Founders (largest shareholder) own 53.52%, Funds own 45.51%, Enterprises own 0.00% and Other People own 0.06%. The net worth of boAt's founders is INR 5,760Cr as of Dec 02, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	53.52%	5,760Cr	6955265	9819337	7294582	3946283
Sameer Ashok Mehta	9973141	2065691	3551384	4678029	8717401	2616240
Aman Gupta	7596476	2113567	1257618	4624110	3966247	2173256
Fund	45.51%	4,900Cr	6826862	3539931	1085242	8791682
Warburg Pincus	2862870	8528337	7576221	7077363	9232831	7237122
Malabar Investments	0	0	0	0	0	0
Qualcomm Ventures	31	24	42	89	65	45
Innoven Capital	0	0	0	0	0	0
Enterprise	-	47.8L	0	0	0	0
Other People	0.06%	7.28Cr	0	0	0	0
ESOP Pool	0.88%	95.5Cr	0	0	0	0
Other Investors	0.01%	1.01Cr	0	0	0	0
Total	99.98%	10,800Cr	8708994	8502094	5182898	2346137

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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.

Disclaimer

View more details of boAt's Shareholding

boAt has made 1 investment in Anveshan and acquired RedGear and COVE.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jan 12, 2025	Acquisition	RedGear	2010	Mumbai (India)
Jan 14, 2022	Acquisition	COVE	2015	Singapore (Singapore)
Aug 20, 2021	Investments	Anveshan	2019	Bengaluru (India)