When was boAt founded?

boAt was founded in 2016 and became a unicorn in 2022, reaching the milestone in 6 years. It raised its 1st funding round 2 years after its incorporation.

Where is boAt located?

boAt is headquartered in Gurugram, India. It is registered at Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link, Road, Mumbai City, Mumbai, Maharashtra, India, 400093.

Who is the current CEO of boAt?

Sameer Ashok Mehta of boAt. They have also founded 2 companies and are angel investors in 11 startups, including Imagine Marketing.

Which legal entities is boAt associated with?

boAt is associated with Imagine Marketing Limited.

How many employees does boAt have?

As of Aug 31, 2025, the latest employee count at boAt is 495.

Is boAt a funded company?

boAt is a funded company, having raised a total of $171M across 9 funding rounds to date. The company's 1st funding round was a $922K Seed round, raised on Apr 06, 2018.

How much is boAt worth?

The latest valuation of boAt is ₹10,900Cr as of Dec 02, 2022.

When was the latest funding round of boAt?

boAt's latest funding was a Angel round on Feb 01, 2024, with participation from 0 investor.

What is the annual revenue of boAt?

Annual revenue of boAt is more than ₹1,000 Cr as on Mar 31, 2025

Is boAt a Wearable Technology company?

The primary sectors of boAt are Wearable Technology, Consumer Electronics E-Commerce and Audio Tech.

Where does boAt rank among its competitors?

boAt ranks 1st amongst 800 active competitors, of which 58 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Noise, which secured $20M in Apr, 2025.

Who are the top competitors of boAt?

boAt's top competitors include Soundboks, Time Kettle and Sennheiser. Among them, Noise secured the most recent funding round in April, 2025.

boAt - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that boAt operate in

boAt serves in the High Tech, Internet of Things - Industry Applications, Retail market segments.The primary business model of boAt are:

Company Details

Retailer of personal audio and wearable products, plus mobile accessories. The company provides various types of headphones, earphones, and earbuds. Also offered are smart watches, speakers, and related accessories. The company provides options for personalizing certain products.

Website: www.boat-lifestyle.com/
Social
Part Of
Registered Address: Unit no. 204 & 205, 2nd floor, D-wing & E-wing, Corporate Avenue, Andheri Ghatkopar Link, Road, Mumbai City, Mumbai, Maharashtra, India, 400093

Key Metrics

Founded Year

2016

Location

Gurugram, India

Stage

Series C

Total Funding

$171M in 9 rounds

Latest Funding Round

Angel, Feb 01, 2024, Undisclosed

Post Money Valuation

₹10,900Cr as on Dec 02, 2022

Investors

Fireside Ventures & 56 more

Ranked

1^st among 800 active competitors

Annual Revenue

₹1,000+ Cr as on Mar 31, 2025

Employee Count

495 as on Aug 31, 2025

Investment & Acquisitions

RedGear & 2 more

Similar Companies

Noise & 187 more

View boAt's full profile

boAt is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Imagine Marketing Limited CIN: U52300MH2013PLC249758 , India, Active	Nov 01, 2013	₹1,000+ Cr (As on Mar 31, 2025)	511 (As on May 01, 2026)

boAt has raised a total funding of $171M over 9 rounds. Its first funding round was on Apr 06, 2018. boAt has 15 institutional investors and 42 angel investors.

Here is the list of recent funding rounds of boAt:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 01, 2024	Undisclosed	Angel	-	-	-	-
Oct 28, 2022	$61.6M	Series C	-	-	Warburg Pincus, Malabar Investments	-
Apr 15, 2021	$6.65M	Series B	$256M	-	Qualcomm Ventures	-

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View details of boAt's funding rounds and investors

The founders of boAt are Aman Gupta and Sameer Ashok Mehta. Sameer Ashok Mehta is the CEO of boAt.

Here are the details of boAt's key team members:

Aman Gupta: Co-Founder & CMO of boAt and founder of 2 other companies, Imagine Marketing and Imagine Marketing. They are also an angel investor in 144 startups and serve on the boards of 4 companies.
Contact Info: 1 phone number
Sameer Ashok Mehta: Co-Founder & CEO & CPO of boAt and founder of 1 other company. They are also an angel investor in 11 startups and serve on the boards of 4 companies.
Contact Info: 1 email address and 1 phone number

boAt's Board of Directors

boAt's board has 9 active members. Aman Gupta, Sameer Ashok Mehta, Vivek Gambhir and Ankur Sharma are part of team and Anish Saraf, Aashish Ramdas Kamat, Anand Ramamoorthy, Deven Pravinchandra Waghani and Anand Ramamurthi are independent board members.

Here is the list of boAt's board of directors:

Name	Type	Representing	Status	Duration
Aman Gupta	Team	-	Current	3y 7m
Sameer Ashok Mehta	Team	-	Past	0y 5m
Vivek Gambhir	Team	-	Current	3y 3m
Ankur Sharma	Team	-	Current	4y 7m
Anish Saraf	Independent board member	-	Current	5y 7m
Aashish Ramdas Kamat	Independent board member	-	Current	4y 8m
Anand Ramamoorthy	Independent board member	-	Current	4y 8m
Deven Pravinchandra Waghani	Independent board member	-	Current	4y 7m
Anand Ramamurthi	Independent board member	-	Current	4y 8m
Kanwaljit Singh	Independent board member	-	Past	0y 5m
Vikram Arun Chogle	Independent board member	-	Past	1y 0m

View details of boAt's Founder profiles and Board Members

boAt's employee count trend

boAt has 495 employees as of Aug 25. Here is boAt's employee count trend over the years:

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Top competitors of boAt include Soundboks, Time Kettle and Sennheiser. Here is the list of Top 10 competitors of boAt, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	boAt 2016, Gurugram (India), Series C	Retailer of personal audio and wearable products, plus mobile accessories	$171M	Malabar Investments, Analah Ventures & 55 others	77/100
2nd	Soundboks 2015, Copenhagen (Denmark), Series A	Internet first brand offering audio devices	$8.63M	Zillionize, ACE & Company & 8 others	68/100
3rd	Time Kettle 2016, China, Series A	Provider of AI-based wearable earbuds translators	$1.4M	National Small and Medium-sized Enterprise Development Fund, New Tranx ... & 2 others	62/100
4th	Sennheiser 1945, Lehrte (Germany), Funding Raised	Provider of headphones, microphones, and wireless transmission	-	Europa	60/100
5th	PopSockets 2012, Boulder (United States), Seed	Internet first brand offering customized mobile accessories	$365K	PEAK6, First Chair & 1 others	58/100
6th	Teufel Audio 1980, Berlin (Germany), Acquired	Manufacturer of high-fidelity audio products sold directly to consumers	-	HgCapital Trust, Riverside	58/100
7th	Noise 2014, Gurugram (India), Series B	Online retailer of smart watches, earbuds, and related accessories	$30M	Bose	57/100
8th	More Design 2003, Taipei (Taiwan), Series D	Manufacturer of headphones, earphones, and audio accessories for various applications	-	GIC, Temasek & 6 others	57/100
9th	Nomad Santa Barbara (United States), Acquired	Internet-first brand offering electronic cases and accessories	-	Investisseurs & Partenaires, Kilmahew Ventures ... & 1 others	56/100
10th	Soundcore 2001, New Castle (United States), Unfunded	Manufacturer of wireless headphones, earbuds, and speakers	-	-	56/100

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Founders (largest shareholder) own 52.95%, Funds own 46.09%, Enterprises own 0.00% and Other People own 0.07%. The net worth of boAt's founders is INR 5,760Cr as of Dec 02, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	52.95%	5,760Cr	1736131	6370204	6025368	7350852
Sameer Ashok Mehta	2358386	1534183	5643258	5445655	6970703	5741130
Aman Gupta	8250483	4522700	6719211	9456314	4858815	9364377
Fund	46.09%	5,020Cr	9583922	4578689	4401907	4476645
Warburg Pincus	4806324	5239121	7998999	1142329	3700623	3892427
Fireside Ventures	905	304	362	948	437	808
Qualcomm Ventures	34	23	31	48	89	18
Malabar Investments	2	4	3	5	7	6
Innoven Capital	0	0	0	0	0	0
Enterprise	0.00%	47.8L	0	0	0	0
Other People	0.07%	7.28Cr	0	0	0	0
ESOP Pool	0.88%	95.5Cr	0	0	0	0
Other Investors	0.01%	1.01Cr	0	0	0	0
Total	100.00%	10,900Cr	8763284	1171832	5275883	6660503

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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.

Disclaimer

View more details of boAt's Shareholding

boAt has made 1 investment in Anveshan and acquired RedGear and COVE.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jan 12, 2025	Acquisition	RedGear	2010	Mumbai (India)
Jan 14, 2022	Acquisition	COVE	2015	Singapore (Singapore)
Aug 20, 2021	Investments	Anveshan	2019	Bengaluru (India)