Where is Caldrea located?

Caldrea is headquartered in Minneapolis, United States.

Who is the current CEO of Caldrea?

Monica Nassif of Caldrea. They are also an angel investors in 1 startup.

How many employees does Caldrea have?

As of May 31, 2026, the latest employee count at Caldrea is 14.

Is Caldrea a funded company?

Caldrea is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Caldrea rank among its competitors?

Caldrea ranks 29th amongst 194 active competitors, of which 16 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Homecourt, which secured $8M in Oct, 2025.

Who are the top competitors of Caldrea?

Caldrea's top competitors include Procter & Gamble, Blueland and Cleancult. Among them, Homecourt secured the most recent funding round in October, 2025.

Caldrea - 2026 Company Profile, Team & Competitors

Caldrea is an acquired company based in Minneapolis (United States), founded in 1999 by Monica Nassif. It operates as an Online retailer offering diverse products, from home scents to electronics. The company has 194 active competitors, including 16 funded and 25 that have exited. Its top competitors include companies like Procter & Gamble, Blueland and Cleancult.

Company Details

Online retailer offering diverse products, from home scents to electronics. It is a B2C platform with a vast selection of items across numerous departments, including arts & crafts, automotive, beauty, books, fashion, electronics, health, home, and more. The platform provides services such as customer accounts, order management, returns, and customer support. It offers features like search, cart, login, and various payment options. It also provides digital services like Prime Video and digital music. The company facilitates selling for third-party vendors and offers affiliate programs. It provides cloud computing services and subscription boxes. It also offers smart home security systems.

Website: caldrea.com
Social

Key Metrics

Founded Year

1999

Location

Minneapolis, United States

Stage

Acquired

Ranked

29^th among 194 active competitors

Employee Count

14 as on May 31, 2026

Similar Companies

Procter & Gamble & 763 more

Exit Details

Acquired by SC Johnson (Apr 28, 2008)

View Caldrea's full profile

Caldrea is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CALDREA CO. CIN: 411956438 , United States, Active	Dec 31, 1999	-	-	-

Caldrea got acquired by SC Johnson on Apr 28, 2008.

Click here to take a look at Caldrea's acquisition in detail

Caldrea has not raised any funding rounds yet.

The founders of Caldrea is Monica Nassif.

Here are the details of Caldrea's key team members:

Monica Nassif: Founder & CEO of Caldrea and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Caldrea's Founder profiles and Board Members

Caldrea's employee count trend

Caldrea has 14 employees as of May 26. Here is Caldrea's employee count trend over the years:

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Top competitors of Caldrea include Procter & Gamble, Blueland and Cleancult. Here is the list of Top 10 competitors of Caldrea, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Procter & Gamble 1837, Cincinnati (United States), Public	Provider of FMCG conglomerate products	-	Alcor Fund, Black Capital Investments & 5 others	81/100
2nd	Blueland 2014, New York City (United States), Series B	Provider of reusable containers and concentrated cleaning product refills	$35M	MaC Venture Capital, Global Founders Capital ... & 16 others	63/100
3rd	Cleancult 2016, Wellesley (United States), Series B	Provider of refillable household cleaning products in paper-based packaging	$36.8M	Anchor Capital Partners, Maywic Select Investments ... & 36 others	57/100
4th	SC Johnson 1886, Racine (United States), Unfunded	Manufacturer of household cleaning and pest control products	-	-	56/100
5th	Lysol 1899, Parsippany Troy Hills (United States), Funding Raised	Manufacturer of household cleaning and disinfecting products	-	A-Rod	53/100
6th	Spectrum Brands 1904, Middleton (United States), Public	Manufacturer of home essentials, pet supplies, and home pest control products	-	Columbia Capital, Allegro Investment Fund ... & 3 others	53/100
7th	Hindustan Unilever 1933, Mumbai (India), Public	Manufacturer of FMCG, packaged food, and consumer goods	-	Life Insurance Corporation of India	52/100
8th	Clorox 1913, San Francisco (United States), Public	Manufacturer of cleaning and disinfecting products	-	-	50/100
9th	Homecourt 2021, Santa Monica (United States), Series A	Internet first brand of luxury cleaning and household products	$22.1M	CULT Capital, Jobi	47/100
10th	Modere 2013, Springville (United States), Funding Raised	Health, wellness, and home essentials now available on Shaklee's platform	-	Drum Capital Management, Golden Gate Capital ... & 1 others	45/100
29th	Caldrea 1999, Minneapolis (United States), Acquired	Online retailer offering diverse products, from home scents to electronics	-	-	29/100