When was Blueland founded?

Blueland was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Where is Blueland located?

Blueland is headquartered in New York City, United States.

Who is the current CEO of Blueland?

Sarah Paiji Yoo of Blueland. They have also founded 1 company.

How many employees does Blueland have?

As of Aug 31, 2026, the latest employee count at Blueland is 112.

Is Blueland a funded company?

Blueland is a funded company, having raised a total of $35M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 22, 2019.

When was the latest funding round of Blueland?

Blueland's latest funding was a $***** Series B round on Feb 16, 2022, with participation from 1 investor. Its primary sector is Home Care Products. Globally, the Home Care Products sector has seen $7.9M in funding in 2026 to date.

Where does Blueland rank among its competitors?

Blueland ranks 4th amongst 578 active competitors, of which 21 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Sugar Cosmetics, which secured $15.3M in Sep, 2026.

Who are the top competitors of Blueland?

Blueland's top competitors include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Among them, Sugar Cosmetics secured the most recent funding round in September, 2026.

Blueland - 2026 Company Profile, Team, Funding & Competitors

Blueland is a series B company based in New York City (United States), founded in 2014 by Sarah Paiji Yoo. It operates as a Provider of reusable containers and concentrated cleaning product refills. Blueland has raised $35M in funding from investors like Comcast Ventures, Global Founders Capital and BAM Ventures. The company has 578 active competitors, including 21 funded and 33 that have exited. Its top competitors include companies like Glossier, E.L.F Cosmetics and Sugar Cosmetics.

Company Details

Provider of reusable containers and concentrated cleaning product refills. The company offers a variety of cleaning products for household use, including hand soap, dish soap, laundry detergent, and multi-surface cleaners. It focuses on reducing single-use plastic waste by offering reusable containers and concentrated refills. The refills are designed to be mixed with water in the reusable containers, providing a sustainable cleaning solution.

Website: www.blueland.com/
Email ID: *****@blueland.com

Key Metrics

Founded Year

2014

Location

New York City, United States

Stage

Series B

Total Funding

$35M in 2 rounds

Latest Funding Round

Series B, Feb 16, 2022, $*****

Investors

Comcast Ventures & 18 more

Ranked

4^th among 578 active competitors

Employee Count

112 as on Aug 31, 2026

Similar Companies

Cleancult & 23 more

View Blueland's full profile

Blueland has raised a total funding of $35M over 2 rounds. Its first funding round was on Apr 22, 2019. Its latest funding round was a Series B round on Feb 16, 2022 for $*****. 1 investor participated in its latest round. Blueland has 18 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Blueland:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 16, 2022	4576712	Series B	7717948	7361709	8747883	1257671
Apr 22, 2019	3069676	Series A	5543283	3169509	Global Founders Capital & 3 more	Justin Timberlake

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View details of Blueland's funding rounds and investors

The founders of Blueland is Sarah Paiji Yoo. Sarah Paiji Yoo is the CEO of Blueland.

Here are the details of Blueland's key team members:

Sarah Paiji Yoo: Co-Founder & CEO of Blueland and founder of 1 other company.

View details of Blueland's Founder profiles and Board Members

Blueland's employee count trend

Blueland has 112 employees as of Aug 26. Here is Blueland's employee count trend over the years:

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Top competitors of Blueland include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Here is the list of Top 10 competitors of Blueland, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
2nd	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
3rd	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$112M	India Quotient, A91 Partners & 71 others	63/100
4th	Blueland 2014, New York City (United States), Series B	Provider of reusable containers and concentrated cleaning product refills	$35M	Global Founders Capital, MaC Venture Capital ... & 17 others	63/100
5th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
6th	Cleancult 2016, Wellesley (United States), Series B	Provider of refillable household cleaning products in paper-based packaging	$36.8M	Anchor Capital Partners, BoxGroup & 38 others	56/100
7th	Munchkin 1990, Los Angeles (United States), Series C	Manufacturer of baby products and accessories	$45M	Ontario Teachers' Pension Plan	56/100
8th	Drunk Elephant 2012, Houston (United States), Acquired	Manufacturer of skincare, haircare, and body care products	$8.33M	VMG Partners & 1 others	55/100
9th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	L Catterton, Sandbridge Capital & 4 others	53/100
10th	W 2023, Sacramento (United States), Series A	Manufactures and markets vitamin-infused deodorants, body sprays, and body washes with a focus on providing effective and natural personal care products	$14M	Anti Fund, Shrug Capital & 12 others	51/100