When was Blueland founded?

Blueland was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Where is Blueland located?

Blueland is headquartered in New York City, United States.

Who is the current CEO of Blueland?

Sarah Paiji Yoo of Blueland. They have also founded 1 company.

How many employees does Blueland have?

As of Aug 31, 2026, the latest employee count at Blueland is 112.

Is Blueland a funded company?

Blueland is a funded company, having raised a total of $35M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 22, 2019.

When was the latest funding round of Blueland?

Blueland's latest funding was a $***** Series B round on Feb 16, 2022, with participation from 1 investor.

Where does Blueland rank among its competitors?

Blueland ranks 1st amongst 8 active competitors, of which 2 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Cleancult, which secured $1.69M in Apr, 2025.

Who are the top competitors of Blueland?

Blueland's top competitors include Cleancult, DAZZ and Me Mother Earth. Among them, Cleancult secured the most recent funding round in April, 2025.

Blueland - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of reusable containers and concentrated cleaning product refills. The company offers a variety of cleaning products for household use, including hand soap, dish soap, laundry detergent, and multi-surface cleaners. It focuses on reducing single-use plastic waste by offering reusable containers and concentrated refills. The refills are designed to be mixed with water in the reusable containers, providing a sustainable cleaning solution.

Website: www.blueland.com/
Email ID: *****@blueland.com

Key Metrics

Founded Year

2014

Location

New York City, United States

Stage

Series B

Total Funding

$35M in 2 rounds

Latest Funding Round

Series B, Feb 16, 2022, $*****

Investors

Comcast Ventures & 18 more

Ranked

1^st among 8 active competitors

Employee Count

112 as on Aug 31, 2026

Similar Companies

Cleancult & 17 more

View Blueland's full profile

Blueland has raised a total funding of $35M over 2 rounds. Its first funding round was on Apr 22, 2019. Its latest funding round was a Series B round on Feb 16, 2022 for $*****. 1 investor participated in its latest round. Blueland has 18 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Blueland:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 16, 2022	1036367	Series B	5334065	2594513	6433943	3853474
Apr 22, 2019	8705711	Series A	2954243	8672654	Global Founders Capital & 3 more	Justin Timberlake

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View details of Blueland's funding rounds and investors

The founders of Blueland is Sarah Paiji Yoo. Sarah Paiji Yoo is the CEO of Blueland.

Here are the details of Blueland's key team members:

Sarah Paiji Yoo: Co-Founder & CEO of Blueland and founder of 1 other company.

View details of Blueland's Founder profiles and Board Members

Blueland's employee count trend

Blueland has 112 employees as of Aug 26. Here is Blueland's employee count trend over the years:

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Top competitors of Blueland include Cleancult, DAZZ and Me Mother Earth. Here is the list of Top 10 competitors of Blueland, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Blueland 2014, New York City (United States), Series B	Provider of reusable containers and concentrated cleaning product refills	$35M	MaC Venture Capital, Able Partners & 17 others	63/100
2nd	Cleancult 2016, Wellesley (United States), Series B	Provider of refillable household cleaning products in paper-based packaging	$36.8M	Anchor Capital Partners, BoxGroup & 37 others	57/100
3rd	DAZZ 2012, Broomfield (United States), Funding Raised	Provider of refillable cleaning tablets and reusable spray bottles	-	Ovonni Ventures	29/100
4th	Me Mother Earth 2019, Las Vegas (United States), Unfunded	Online retailer of plastic-free, eco-friendly products for household and personal care	-	-	24/100
5th	SQUEAK 2018, Wilmington (United States), Funding Raised	Retailer of concentrated cleaning product refills and related cleaning supplies	-	Target Accelerators	22/100
6th	Greatfill 2022, Santa Clara (United States), Unfunded	Company that creates eco-friendly personal care and cleaning products that are refillable	-	-	22/100
7th	Infuse 1988, Manhattan (United States), Unfunded	Platform offering non-toxic cleaning products	-	-	16/100
8th	YVY 2019, Walnut Creek (United States), Funding Raised	Internet first brand offering refillable natural cleaning products	-	SKU	16/100