Rokt Technologies - About the company
Rokt Technologies is a series E company based in United States, founded in 2012 by Andrew Katz, Ben Voltz and Bruce Buchanan. It operates as a Personalized marketing tools for e-commerce businesses. Rokt Technologies has raised $488M in funding from investors like Moelis & Company, TDM Growth Partners and Tiger Global Management, with a current valuation of $1.95B. The company has 1361 active competitors, including 253 funded and 155 that have exited. Its top competitors include companies like Klaviyo, Riskified and CommerceIQ.
Sectors and market segments that Rokt Technologies operate in
Rokt Technologies serves in the Retail market segments.The primary business model of Rokt Technologies are:Company Details
Personalized marketing tools for e-commerce businesses. The platform provides customized marketing solutions using machine learning technology. It enables brand engagement and manages revenues in the transaction moment. It manages trade-offs including up and cross-selling, app installation, re-engagement, calendar subscription, and more.
- Website
- www.rokt.com/
- Social
- Email ID
- *****@rokt.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2012
Location
Stage
Series E
Total Funding
$488M in 8 rounds
Latest Funding Round
Post Money Valuation
$1.95B as on Dec 16, 2021
Investors
Ranked
2nd among 1361 active competitors
Employee Count
759 as on Jul 31, 2026
Legal entities associated with Rokt Technologies
Rokt Technologies is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ROKT (UK) LIMITED CIN: 8777013 , Germany, Active | Nov 14, 2013 | - | 5 (As on Jan 31, 2021) | |
ROKT PTY LIMITED CIN: 85139261822 , Belgium, Active | Sep 02, 2009 | - | 5 (As on Jan 31, 2021) | - |
Rokt Pte. Ltd. CIN: 201230345N , Singapore, Active | Dec 12, 2012 | - | - | |
ROKT INC. CIN: 7653363 , United States, Active | Sep 01, 2023 | - | - | - |
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Rokt Technologies's funding and investors
Rokt Technologies has raised a total funding of $488M over 8 rounds. Its latest funding round was a Series E round on Dec 16, 2021 for $325M. 7 investors participated in its latest round. Rokt Technologies has 19 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Rokt Technologies:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 16, 2021 | $325M | Series E | $1.95B | - | ||
Oct 22, 2020 | $80M | Series D | $450M | - | ||
Oct 30, 2019 | $48M | Series C | - | - | - |
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Rokt Technologies' founders and board of directors
Founder? Claim ProfileThe founders of Rokt Technologies are Andrew Katz, Ben Voltz and Bruce Buchanan. Bruce Buchanan is the CEO of Rokt Technologies.
Here are the details of Rokt Technologies' key team members:
- Andrew Katz: Co-Founder & CTO of Rokt Technologies. Contact Info: 1 email address
- Ben Voltz: Former Co-Founder of Rokt Technologies and founder of 1 other company. Contact Info: 1 email address
- Bruce Buchanan: Co-Founder & CEO of Rokt Technologies. Contact Info: 1 email address
View details of Rokt Technologies's Founder profiles and Board Members
Rokt Technologies' employee count trend
Rokt Technologies has 759 employees as of Jul 26. Here is Rokt Technologies's employee count trend over the years:
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Rokt Technologies's Competitors and alternates
Top competitors of Rokt Technologies include Klaviyo, Riskified and CommerceIQ. Here is the list of Top 10 competitors of Rokt Technologies, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 81/100 | |
2nd | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 73/100 | |
3rd |  Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
4th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
5th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
6th | Magnetic 2008, New York City (United States), Acquired | Search retargeting platform | $47.8M | 69/100 | |
7th |  Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
8th | Platform offering checkout optimization and return management solutions for direct-to-consumer businesses | $73.8M | 68/100 | ||
9th |  Emotive 2018, Los Angeles (United States), Acquired | SMS marketing solution provider | $73.9M | 68/100 | |
10th |  Nitro Commerce 2023, Gurugram (India), Series A | Developer of software tools for managing online commerce business operations | $6.91M | 68/100 |
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Rokt Technologies's Investments and acquisitions
Rokt Technologies has not made any investments yet. Rokt Technologies has made 4 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jul 17, 2025 | Acquisition | 2021 | San Francisco (United States) | |
Jan 17, 2025 | Acquisition | 2012 | New York City (United States) | |
Jan 12, 2024 | Acquisition | 2011 | Vancouver (Canada) |
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Reports related to Rokt Technologies
Here is the latest report on Rokt Technologies's sector:
News related to Rokt Technologies
Filter this listMedia has covered Rokt Technologies for a total of 20 events in the last 1 year, 10 of them have been about company updates and 5 about partnerships.
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Rokt mParticle Launches Performance Engine with Audience AgentPR Newswire•Jun 25, 2026•Rokt Technologies
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Rokt Appoints mParticle Leader Sam Dozor as Chief Technology OfficerPR Newswire•May 26, 2026•Rokt Technologies
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Rokt Mentioned in Gartner® 2026 Market Guide for Retail and Commerce Media NetworksPR Newswire•May 20, 2026•Rokt Technologies
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Rokt acquires Canal to expand its e-commerce catalog and checkout offersContentGrip•May 13, 2026•Rokt Technologies
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Maximizing transaction moment: Point of purchase as retail's growthMarketingDive•Apr 20, 2026•Backcountry, Rokt Technologies
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Rokt mParticle Expands Access to Match Boost and Composable AudiencesMarTech Series•Mar 11, 2026•mParticle, Rokt Technologies
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Rokt integrates AI-powered tech into Cineplex online checkoutRetail Technology Innovation Hub•Jan 22, 2026•Cineplex, Rokt Technologies
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Walgreens expands retail media with Rokt's AI-powered platformRetailCustomerExperience•Jan 08, 2026•Walgreens, Rokt Technologies
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Walgreens Advertising Group & Rokt Partner to Expand AI Retail MediaRetail Technology Innovation Hub•Dec 08, 2025•Walgreens, Rokt Technologies, Fanatics, Walgreen
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