When was Celect founded?

Celect was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Celect located?

Celect is headquartered in Boston, United States.

How many employees does Celect have?

As of Jul 31, 2026, the latest employee count at Celect is 5.

Is Celect a funded company?

Celect is a funded company, having raised a total of $30.2M across 8 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Jan 01, 2013.

When was the latest funding round of Celect?

Celect's latest funding was a $***** Series C round on Jul 26, 2018, with participation from 4 investors. Its primary sector is Business Intelligence. In United States, the Business Intelligence sector has seen $8.29B in funding in 2026 to date.

Where does Celect rank among its competitors?

Celect ranks 85th amongst 714 active competitors, of which 158 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of Celect?

Celect's top competitors include Trax, Fullstory and DataRobot. Among them, Crisp secured the most recent funding round in December, 2025.

Celect - 2026 Company Profile, Team, Funding & Competitors

Celect is an acqui-hired company based in Boston (United States), founded in 2013 by John Andrews, Vivek Farias and Devavrat Shah. It operates as a Cloud-based predictive analytics platform for retailers. Celect has raised $30.2M in funding from investors like August Capital, Activant Capital and In-Q-Tel. The company has 714 active competitors, including 158 funded and 84 that have exited. Its top competitors include companies like Trax, Fullstory and DataRobot.

Company Details

Cloud-based predictive analytics platform for retailers. It uses customer's transaction data to model out how a customer is likely to react to choose from a set of options. It enables retail buyers, merchandisers, planners, and inventory analysts data to increase sales, margins, and reduce markdowns by placing the right product across all channels. It also allows retailers to understand how an individual customer shopping at a specific location chooses from an assortment of products.

Website: celect.com
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Key Metrics

Founded Year

2013

Location

Boston, United States

Stage

Acqui-Hired

Total Funding

$30.2M in 8 rounds

Latest Funding Round

Series C, Jul 26, 2018, $*****

Investors

August Capital & 9 more

Ranked

85^th among 714 active competitors

Employee Count

5 as on Jul 31, 2026

Similar Companies

DataRobot & 1076 more

View Celect's full profile

Celect has raised a total funding of $30.2M over 8 rounds. Its first funding round was on Jan 01, 2013. Its latest funding round was a Series C round on Jul 26, 2018 for $*****. 4 investors participated in its latest round. Celect has 10 institutional investors.

Here is the list of recent funding rounds of Celect:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 26, 2018	1196985	Series C	4168353	8897117	2647416	2866805
Jan 06, 2017	8046502	Series B	6281766	9505902	1587937	August Capital Partners & 1 more
Sep 02, 2015	1479626	Series A	8566892	3548491	In-Q-Tel	7581947

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View details of Celect's funding rounds and investors

The founders of Celect are John Andrews, Vivek Farias and Devavrat Shah.

Here are the details of Celect's key team members:

John Andrews: Former Co-Founder of Celect and founder of 1 other company.
Vivek Farias: Co-Founder of Celect.
Devavrat Shah: Former Co-Founder of Celect and founder of 1 other company.

View details of Celect's Founder profiles and Board Members

Celect's employee count trend

Celect has 5 employees as of Jul 26. Here is Celect's employee count trend over the years:

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Top competitors of Celect include Trax, Fullstory and DataRobot. Here is the list of Top 10 competitors of Celect, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Trax 2010, Singapore (Singapore), Series E	Cloud-based data analytics solutions for retail shelf management	$1.03B	Hopu Investments, SoftBank Vision Fund & 34 others	79/100
2nd	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Salesforce Ventures, Permira & 7 others	71/100
3rd	DataRobot 2012, Boston (United States), Series G	Provider of an agent workforce platform for enterprise artificial intelligence	$1.05B	New Enterprise Associates, Sapphire Ventures ... & 77 others	71/100
4th	Gong 2016, Israel, Series E	Platform offering revenue intelligence solutions	$584M	Norwest, Sequoia Capital & 19 others	70/100
5th	Kumo 2021, Mountain View (United States), Acquired	Provider of a SaaS-based platform for enterprises for analytics	$37M	Sequoia Capital, SV Angel & 16 others	69/100
6th	RetailNext 2007, San Jose (United States), Series E	Provider of traffic analytics, video security, and occupancy management solutions	$232M	Activant Capital, August Capital & 17 others	68/100
7th	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 29 others	66/100
8th	DataPelago 2021, Sunnyvale (United States), Acquired	Developer of a data processing engine that accelerates GenAI and analytics	$47M	Qualcomm Ventures, Alter Venture Partners ... & 4 others	62/100
9th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	62/100
10th	Openlayer 2021, San Francisco (United States), Series A	Provider of AI evaluation and observability platform for enterprise applications	$19.4M	Y Combinator, Race Capital & 23 others	62/100
85th	Celect 2013, Boston (United States), Acqui-Hired	Cloud-based predictive analytics platform for retailers	$30.2M	August Capital, Activant Capital & 8 others	42/100