When was Fullstory founded?

Fullstory was founded in 2014 and became a unicorn in 2021.

Where is Fullstory located?

Fullstory is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia.

Who is the current CEO of Fullstory?

Scott Voigt of Fullstory. They have also founded 1 company.

How many employees does Fullstory have?

As of Sep 30, 2026, the latest employee count at Fullstory is 538.

Is Fullstory a funded company?

Fullstory is a funded company, having raised a total of $196M across 7 funding rounds to date. The company's 1st funding round was a $1.5M Seed round, raised on Jul 18, 2014.

How much is Fullstory worth?

The latest valuation of Fullstory is $1.8B as of Dec 31, 2025.

When was the latest funding round of Fullstory?

Fullstory's latest funding was a $25M Series D round on Aug 10, 2022, with participation from 1 investor.

Is Fullstory a MarketingTech company?

The primary sectors of Fullstory are MarketingTech, Product Management Tools, Big Data Analytics, Customer Success Management and Content Management System (CMS).

Where does Fullstory rank among its competitors?

Fullstory ranks 12th amongst 2652 active competitors, of which 283 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Genesys, which secured $25M in Aug, 2026.

Who are the top competitors of Fullstory?

Fullstory's top competitors include Adobe, User Testing and Genesys. Among them, Genesys secured the most recent funding round in August, 2026.

Fullstory - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of behavioral data analytics platform with AI-driven insights and automations. The platform offers customer journey analysis to improve user experience and employee experience enhancement through workflow optimization. It also provides data activation for personalized user experiences. The platform delivers a record of user interactions, enabling teams to make informed decisions. It offers solutions for retail, travel, gaming, and SaaS sectors.

Website: www.fullstory.com/
Social
Email ID: *****@fullstory.com
Registered Address: Atlanta, Georgia

Key Metrics

Founded Year

2014

Location

Atlanta, United States

Stage

Series D

Total Funding

$196M in 7 rounds

Latest Funding Round

Series D, Aug 10, 2022, $25M

Post Money Valuation

$1.8B as on Dec 31, 2025

Investors

Google Ventures & 8 more

Ranked

12^th among 2652 active competitors

Employee Count

538 as on Sep 30, 2026

Investment & Acquisitions

Usetiful

Similar Companies

Adobe & 1318 more

View Fullstory's full profile

Fullstory is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Fullstory, Inc. CIN: 455267411 , United States, Active	Dec 31, 1999	-	320 (As on Dec 31, 2024)	-

Fullstory has raised a total funding of $196M over 7 rounds. Its first funding round was on Jul 18, 2014. Its latest funding round was a Series D round on Aug 10, 2022 for $25M. 1 investor participated in its latest round. Fullstory has 9 institutional investors.

Here is the list of recent funding rounds of Fullstory:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 10, 2022	$25M	Series D	$1.8B	-	Permira	-
Aug 04, 2021	$103M	Series D	$1.8B	-	Permira	Kleiner Perkins, Google Ventures, Stripes, Dell Technologies Capital, Glynn Capital, Alphabet, Salesforce Ventures
May 27, 2020	$10M	Series C	-	-	-	-

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View details of Fullstory's funding rounds and investors

The founders of Fullstory are Scott Voigt, Bruce Johnson and Joel Webber. Scott Voigt is the CEO of Fullstory.

Here are the details of Fullstory's key team members:

Scott Voigt: Co-Founder & CEO of Fullstory. They serve on the boards of 2 companies.
Contact Info: 1 email address
Bruce Johnson: Former Co-Founder of Fullstory.
Contact Info: 1 phone number
Joel Webber: Co-Founder of Fullstory.
Contact Info: 1 email address

Fullstory's Board of Directors

Fullstory's board has 8 active members. Ron Shah, Scott Voigt, Karim Faris, Ted Schlein, Ryan Barretto, Bruce Chizen, David Woolston and H. Bruce Johnson, Jr. are independent board members.

Here is the list of Fullstory's board of directors:

Name	Type	Representing	Status	Duration
Ron Shah	Independent board member	-	Current	7y 4m
Scott Voigt	Independent board member	-	Current	12y 1m
Karim Faris	Independent board member	-	Current	9y 3m
Ted Schlein	Independent board member	-	Current	11y 3m
Ryan Barretto	Independent board member	-	Current	5y 1m
Bruce Chizen	Independent board member	-	Current	5y 1m
David Woolston	Independent board member	-	Current	5y 1m
H. Bruce Johnson, Jr.	Independent board member	-	Current	12y 1m

View details of Fullstory's Founder profiles and Board Members

Fullstory's employee count trend

Fullstory has 538 employees as of Sep 26. Here is Fullstory's employee count trend over the years:

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Top competitors of Fullstory include Adobe, User Testing and Genesys. Here is the list of Top 10 competitors of Fullstory, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Adobe 1982, San Jose (United States), Public	AI powered marketing creative management and customer journey management platform	-	Apple, Alcor Fund & 15 others	81/100
2nd	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	80/100
3rd	Genesys 1990, Menlo Park (United States), Acquired	Provider of cloud-based platform for customer experience and workforce engagement	$3B	Hellman & Friedman, Salesforce Ventures & 18 others	80/100
4th	Zendesk 2007, San Francisco (United States), Acquired	Cloud based customer service and engagement platform for businesses	$89.1M	Redpoint Ventures, Goldman Sachs & 20 others	79/100
5th	Amplitude 2012, San Francisco (United States), Public	Provider of an AI analytics platform for product and marketing insights	$336M	Y Combinator, Sequoia Capital & 36 others	78/100
6th	Pendo 2013, Raleigh (United States), Series F	Provider of a platform for product experience and analytics management	$468M	Sapphire Ventures, Meritech & 19 others	78/100
7th	Exotel 2011, Bengaluru (India), Series D	Provider of cloud-based communication platform offering AI-powered customer engagement solutions	$97.7M	A91 Partners, Steadview & 65 others	77/100
8th	SimilarWeb 2007, New York City (United States), Public	Provider of digital data intelligence solutions for market and sales analysis	$240M	Naspers, Viola Growth & 21 others	75/100
9th	BloomReach 2009, Mountain View (United States), Series F	SaaS-based product discovery and personalization solutions for e-commerce businesses	$422M	Bain Capital Ventures, Lightspeed Venture Partners ... & 16 others	74/100
10th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 18 others	71/100
12th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Glynn Capital, Dell Technologies Capital & 7 others	67/100