Cello - About the company
Cello is a public company based in Mumbai (India), founded in 1958 by Ghisulal Dhanraj Rathod. It operates as a Brand of kitchen appliances and thermoware products. Cello has raised $57.3M in funding from ICICI Venture. The company has 149 active competitors, including 8 funded and 7 that have exited. Its top competitors include companies like P-TAL, Borosil and Merlin Brands.
Company Details
Brand of kitchen appliances and thermoware products. The company produces moulded furniture, oral hygiene, writing instruments, paper products and plastic packaging. It has recently entered in kitchen appliance with product range that includes rice cooker, induction cooker, tea maker, kettle, toaster, sandwich maker, mixer grinder, and more.
- Website
- celloworld.com
- Social
- Email ID
- *****@celloworld.com
- Phone Number
- +91 **********
- Registered Address
- Survey No. 720/5, Somnath Road, Dabhel, Nani Daman, Daman, Daman, Daman and Diu, India, 396210
Key Metrics
Founded Year
1958
Location
Mumbai, India
Stage
Public
Total Funding
$57.3M in 2 rounds
Latest Funding Round
Investors
Ranked
3rd among 149 active competitors
Annual Revenue
₹1,000+ Cr as on Mar 31, 2025
Employee Count
824 as on Jun 30, 2026
Investment & Acquisitions
Exit Details
Public
Legal entities associated with Cello
Cello is associated with 8 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
CELLO INDUSTRIES PRIVATE LIMITED CIN: U25209DD2018PTC009862 , India, Active | Jun 04, 2018 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 966 (As on Feb 01, 2026) | |
WIM PLAST MOLDETIPO PRIVATE LIMITED CIN: U74999MH2016PTC281854 , India, Active | May 31, 2016 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | - | |
CELLO INTERNATIONAL PRIVATE LIMITED CIN: U25209DD1991PTC001277 , India, Amalgamated | Jan 21, 1991 | ₹10 - ₹50 Cr (As on Mar 31, 2022) | 9 (As on Jun 30, 2022) | |
CELLO WORLD LIMITED CIN: L25209DD2018PLC009865 , India, Active | Jul 25, 2018 | ₹1,000+ Cr (As on Mar 31, 2025) | 496 (As on Apr 01, 2026) | |
UNOMAX WRITING INSTRUMENTS PRIVATE LIMITED CIN: U21095DD2020PTC009869 , India, Active | Aug 26, 2020 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 610 (As on Jun 30, 2024) | |
CELLO HOUSEHOLD PRODUCTS PRIVATE LIMITED CIN: U25209MH2021PTC355178 , India, Active | Feb 12, 2021 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 1047 (As on Feb 01, 2026) | |
Deepgaurav Multitrade Llp CIN: AAO-1258 , India, Active | Jan 25, 2019 | - | - | |
CELLO HOUSEWARE PRIVATE LIMITED CIN: U25209MH2021PTC362199 , India, Active | Jun 02, 2021 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | - |
Cello's IPO details
Cello got listed on Nov 06, 2023.
Click here to take a look at Cello's IPO in detail
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Cello's funding and investors
Cello has raised a total funding of $57.3M over 2 rounds. Its first funding round was on Oct 21, 2022. Its latest funding round was a Post IPO round on Jul 04, 2024 for $*****. 5 investors participated in its latest round. Cello has 8 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Cello:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 04, 2024 | 6333597 | Post IPO | 8121836 | 6911784 | 5511111 | 6004480 |
Oct 21, 2022 | 4294002 | Series C | 9461183 | 1847797 |
Access funding benchmarks and valuations. Sign up today!View details of Cello's funding rounds and investors
Cello's founders and board of directors
Founder? Claim ProfileThe founders of Cello is Ghisulal Dhanraj Rathod. Karuna shanker Shukla is the CEO of Cello.
Here are the details of Cello's key team members:
- Ghisulal Dhanraj Rathod: Former Founder of Cello.
- Karuna shanker Shukla: CEO of Cello. Contact Info: 1 email address
Cello's Board of Directors
Cello's board has 8 active members. Pradeep Ghisulal Rathod, Gaurav Pradeep Rathod and Pankaj Ghisulal Rathod are part of team and Sunipa Ghosh, Pushapraj Singhvi, Manali Nitin Kshirsagar, Piyush Sohanrajji Chhajed and Arun Kumar Agan Singhal are independent board members.Here is the list of Cello's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
gay{vbs | Team | - | Current | 9y 6m |
dnstwpm | Team | - | Current | 8y 3m |
o{npu{h | Team | - | Current | 4y 7m |
Independent board member | - | Current | 3y 0m | |
lhqtqk{ | Independent board member | - | Current | 1y 9m |
ljscbxi | Independent board member | - | Current | 4y 7m |
huugbon | Independent board member | - | Current | 9y 8m |
zdejcbq | Independent board member | - | Current | 9y 4m |
hvyyehe | Independent board member | - | Past | 9y 9m |
View details of Cello's Founder profiles and Board Members
Cello's employee count trend
Cello has 824 employees as of Jun 26. Here is Cello's employee count trend over the years:
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Cello's Competitors and alternates
Top competitors of Cello include P-TAL, Borosil and Merlin Brands. Here is the list of Top 10 competitors of Cello, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Manufacturer of handcrafted metal kitchenware and cookware | $3.64M | 66/100 | ||
2nd | Manufacturer of heat proof glassware, solar glass, and specialty glass products | - | - | 59/100 | |
3rd | Brand of kitchen appliances and thermoware products | $57.3M | 57/100 | ||
4th |  Merlin Brands 2020, Delhi (India), Series A | Brand of diversified consumer products | $3.2M | 53/100 | |
5th | Hamilton Housewares 1972, Mumbai (India), Early Stage | Kitchen utility ware brand | $1.48M | 50/100 | |
6th | Online platform offering kitchen supplies | $643K | 50/100 | ||
7th | All Time Plastics 1964, Mumbai (India), Public | Online store for plastic items | - | - | 49/100 |
8th | Manufacturer of homeware and kitchenware products | - | - | 47/100 | |
9th | Palette Brands 2014, Bengaluru (India), Seed | Brand of non stick cookware, apple accessories, and other products | $4.5M | 46/100 | |
10th | Provider of college sports bowl game rankings and information | - | - | 43/100 |
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Cello's Latest cap tables and shareholding
Founders (largest shareholder) own 68.43%, Funds own 9.96% and Other People own 21.61%. The net worth of Cello's founders is INR 3,260Cr as of Oct 21, 2022.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 68.43% | 3,260Cr | 5295767 | 5034727 | 5827082 | 5258305 |
Fund | 9.96% | 475Cr | 5690286 | 2851402 | 9146612 | 9130207 |
32934 | 41290 | 19048 | 55498 | 17260 | 36998 | |
Other People | 21.61% | 1,030Cr | 8668653 | 1663117 | 3613980 | 9777362 |
Total | 100.00% | 4,770Cr | 6128817 | 8992620 | 5570527 | 7978876 |
To unlock detailed Cap Table of Cello Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Cello's Shareholding
Cello's Investments and acquisitions
Cello has made 7 investments in companies including Orient Technologies and On My Own Technology. Cello has also acquired 1 companies including Pentech.Here is the list of investments & acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Feb 10, 2024 | Investments | 1997 | Mumbai (India) | |
Sep 27, 2023 | Investments | 2016 | Mumbai (India) | |
Feb 02, 2023 | Investments | 2018 | Pune (India) |
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Reports related to Cello
Here is the latest report on Cello's geography:
News related to Cello
Filter this listMedia has covered Cello for 1 event in last 1 year.
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Quick Commerce Startup Zepto Turns Most Funded Indian Company in 3 YrsStartup Pedia•Nov 23, 2024•Motilal Oswal Financial Services, Mankind, RP-Sanjiv Goenka Group, Haldiram and 16 others
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Zepto raises additional $350M, its third funding round in 6 months as it expands rapidlyYourStory•Nov 22, 2024•Motilal Oswal Private Wealth, Mankind, RP-Sanjiv Goenka Group, Cello and 9 others
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Cello World Limited surges with record-breaking Q1 FY25 results—Find out the numbersBusiness News Today•Aug 12, 2024•Cello
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Cello World Limited’s Qualified Institutional PlacementGlobal Legal Chronicle•Jul 09, 2024•Cello, Trilegal
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Cello World launches QIP; floor price fixed at Rs 896.09 per shareMoneycontrol•Jul 04, 2024•Cello, ICICI Venture
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Shardul Amarchand Mangaldas Advises Cello World On Its IPO Of Rs 1900 CroresBW Businessworld•May 10, 2024•Cello
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about Cello
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