When was Merlin Brands founded?

Merlin Brands was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Merlin Brands located?

Merlin Brands is headquartered in Delhi, India. It is registered at W-40 OKHLA PHASE-2, South Delhi, DELHI, Delhi, India, 110020.

Who is the current CEO of Merlin Brands?

Payal Khatter of Merlin Brands.

Which legal entities is Merlin Brands associated with?

Merlin Brands is associated with MERLIN BRANDS PRIVATE LIMITED.

How many employees does Merlin Brands have?

As of Jan 31, 2025, Merlin Brands has 68 employees, reflecting a 45% year-over-year growth in headcount.

Is Merlin Brands a funded company?

Merlin Brands is a funded company, having raised a total of $3.2M across 5 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Nov 23, 2021.

How much is Merlin Brands worth?

The latest valuation of Merlin Brands is $***** as of May 06, 2025.

When was the latest funding round of Merlin Brands?

Merlin Brands' latest funding was a $***** Series A round on Apr 09, 2025, with participation from 3 investors. Its primary sector is Household Durables. In India, the Household Durables sector has seen $33.5M in funding in 2026 to date.

What is the annual revenue of Merlin Brands?

Annual revenue of Merlin Brands is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Merlin Brands rank among its competitors?

Merlin Brands ranks 4th amongst 180 active competitors, of which 9 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was CURAA, which secured $4.18M in Aug, 2026.

Who are the top competitors of Merlin Brands?

Merlin Brands' top competitors include Cello, P-TAL and Borosil. Among them, CURAA secured the most recent funding round in August, 2026.

Merlin Brands - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Brand of diversified consumer products. It owns Rabitat and Headway drinkware brands. Its product offerings include stainless steel water bottles, insulated bottle lids, school bags, nursing pillows, and lunch packs.

Website: merlinbrands.com
Registered Address: W-40 OKHLA PHASE-2, South Delhi, DELHI, Delhi, India, 110020

Key Metrics

Founded Year

2020

Location

Delhi, India

Stage

Series A

Total Funding

$3.2M in 5 rounds

Latest Funding Round

Series A, Apr 09, 2025, $*****

Post Money Valuation

$***** as on May 06, 2025

Investors

DSG Consumer Partners & 23 more

Ranked

4^th among 180 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

68 as on Jan 31, 2025

Similar Companies

Cello & 982 more

View Merlin Brands' full profile

Merlin Brands is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MERLIN BRANDS PRIVATE LIMITED CIN: U47599DL2020PTC362740 , India, Active	Mar 13, 2020	₹10 - ₹50 Cr (As on Mar 31, 2025)	80 (As on Feb 01, 2026)

Merlin Brands has raised a total funding of $3.2M over 5 rounds. Its first funding round was on Nov 23, 2021. Its latest funding round was a Series A round on Apr 09, 2025 for $*****. 3 investors participated in its latest round. Merlin Brands has 5 institutional investors and 19 angel investors.

Here is the list of recent funding rounds of Merlin Brands:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 09, 2025	8509440	Series A	2785108	5500380	5732042	1389567
Mar 02, 2024	6653059	Angel	1440347	4142775	8360132	Akshat Goenka & 4 more
Sep 06, 2023	6509982	Series A	1123477	8445849	DSG Consumer Partners	RPSG Capital Ventures

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View details of Merlin Brands's funding rounds and investors

The founders of Merlin Brands are Sumit Suneja and Siddharth Suneja. Payal Khatter is the CEO of Merlin Brands.

Here are the details of Merlin Brands' key team members:

Sumit Suneja: Co-Founder of Merlin Brands and founder of 2 other companies, Rabitat and Reado. They are also an angel investor in 2 startups and serve on the board of 1 company.
Contact Info: 1 email address
Siddharth Suneja: Co-Founder & COO of Merlin Brands and founder of 3 other companies, Headwaymade, Rabitat and Reado. They serve on the board of 1 company.
Contact Info: 3 email addresses and 1 phone number
Payal Khatter: Co-CEO of Merlin Brands.
Contact Info: 1 email address

View details of Merlin Brands's Founder profiles and Board Members

Merlin Brands' employee count trend

Merlin Brands has 68 employees as of Jan 25. The total employee count is 45.0% more than what it was in Jan 24. Here is Merlin Brands's employee count trend over the years:

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Top competitors of Merlin Brands include Cello, P-TAL and Borosil. Here is the list of Top 10 competitors of Merlin Brands, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cello 1958, Mumbai (India), Public	Brand of kitchen appliances and thermoware products	$57.3M	ICICI Venture, ADIA & 9 others	66/100
2nd	P-TAL 2017, Panchkula (India), Seed	Manufacturer of handcrafted metal kitchenware and cookware	$3.64M	Titan Capital, Rainmatter & 52 others	66/100
3rd	Borosil 1962, Mumbai (India), Public	Manufacturer of heat proof glassware, solar glass, and specialty glass products	-	-	58/100
4th	Merlin Brands 2020, Delhi (India), Series A	Brand of diversified consumer products	$3.2M	RPSG Capital Ventures, DSG Consumer Partners ... & 22 others	53/100
5th	Vaya 2016, Chennai (India), Funding Raised	Internet first brand offering kitchen supplies	-	Vast Billion Development Limited	52/100
6th	SOLARA 2021, Hyderabad (India), Seed	Online platform offering kitchen supplies	$643K	Sky Moonshot Holdings & 3 others	52/100
7th	CURAA 2025, Mumbai (India), Series A	Provider of multi-category home kitchen appliances and solutions	$4.18M	3one4 Capital, Kae Capital & 2 others	52/100
8th	Palette Brands 2014, Bengaluru (India), Seed	Brand of non stick cookware, apple accessories, and other products	$4.5M	Firstport Capital, Activior BV & 119 others	46/100
9th	TREO 2005, Mumbai (India), Unfunded	Provider of college sports bowl game rankings and information	-	-	43/100
10th	Rabitat 2019, Delhi (India), Series A	Retailer of foodware, drinkware, training, and school essential products	$5M	RPSG Capital Ventures, DSG Consumer Partners ... & 10 others	42/100

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Founders (largest shareholder) own 53.33%, Funds own 34.93%, Enterprises own 0.35% and Angels own 7.21%. The net worth of Merlin Brands's founders is INR 74.9Cr as of Sep 13, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	53.33%	74.9Cr	4377212	6593551	3807963	9716382
Sumit Suneja	3291230	3182210	7885905	6235720	1863265	4162935
Siddharth Suneja	3352642	7550268	4892232	3793583	8278274	7148498
Fund	34.93%	49.1Cr	3300733	8896264	5120594	8896354
DSG Consumer Partners	5977889	9952010	9996100	8099001	6636895	4902923
RPSG Capital Ventures	2188365	6412357	5687630	1937610	8263465	3803845
Enterprise	0.35%	49.3L	0	0	0	0
Angel	7.21%	10.1Cr	6322274	2264328	9591561	1097800
Ashish Kalra	54	16	15	30	10	18
Ankit Nagori	3	4	3	7	7	7
Ankit Kedia	0	0	0	0	0	0
Vivek Kakkar	0	0	0	0	0	0
Other People	0.63%	88.4L	0	0	0	0
ESOP Pool	3.55%	4.99Cr	836	517	221	867
Total	100.00%	140Cr	9448859	1136635	3384188	8018362