When was Choco founded?

Choco was founded in 2018 and became a unicorn in 2022.

Where is Choco located?

Choco is headquartered in Berlin, Germany. It is registered at Madison, Wisconsin.

Who is the current CEO of Choco?

Daniel Khachab of Choco. They have also founded 3 companies and are angel investors in 6 startups, including Vaniday and Nomnomby.

Which legal entities is Choco associated with?

Choco is associated with Choco Communications GmbH and 2 others.

How many employees does Choco have?

As of May 31, 2026, the latest employee count at Choco is 435.

Is Choco a funded company?

Choco is a funded company, having raised a total of $301M across 6 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round on Mar 20, 2018.

How much is Choco worth?

The latest valuation of Choco is $1.2B as of Apr 12, 2022.

When was the latest funding round of Choco?

Choco's latest funding was a $26.6M Series B round on Feb 2023, with participation from 5 investors.

Is Choco a Food Tech company?

The primary sectors of Choco are Food Tech, B2B E-Commerce and E-Commerce Enablers.

Where does Choco rank among its competitors?

Choco ranks 1st amongst 403 active competitors, of which 45 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Ordermentum, which secured $39.2M in May, 2026.

Who are the top competitors of Choco?

Choco's top competitors include Anchanto, Ordermentum and Silo. Among them, Ordermentum secured the most recent funding round in May, 2026.

Choco - 2026 Company Profile, Team, Funding, Competitors & Financials

Choco is a series B company based in Berlin (Germany), founded in 2018 by Daniel Khachab, Rogerio Da Silva Yokomizo, Cristiano Soares and Julian Hammer. It operates as a Provider of a platform streamlining order and payment processes for distributors. Choco has raised $301M in funding from investors like Bessemer Venture Partners, Coatue and Left Lane, with a current valuation of $1.2B. The company has 403 active competitors, including 45 funded and 20 that have exited. Its top competitors include companies like Anchanto, Ordermentum and Silo.

Sectors and market segments that Choco operate in

Choco serves in the Food and Agriculture Tech, Retail market segments.The primary business model of Choco are:

Company Details

Provider of a platform streamlining order and payment processes for distributors. The platform offers tools for order management, sales growth, and payment processing. It automates order capture, provides customer relationship management, and facilitates flexible payment options. The platform aims to reduce manual tasks and improve business relationships.

Website: choco.com/us
Social
Email ID: *****@choco.com
Phone Number: +1 **********
Registered Address: Madison, Wisconsin

Key Metrics

Founded Year

2018

Location

Berlin, Germany

Stage

Series B

Total Funding

$301M in 6 rounds

Latest Funding Round

Series B, Feb 2023, $26.6M

Post Money Valuation

$1.2B as on Apr 12, 2022

Investors

Bessemer Venture Partners & 28 more

Ranked

1^st among 403 active competitors

Employee Count

435 as on May 31, 2026

Investment & Acquisitions

Katoo

Similar Companies

Anchanto & 478 more

View Choco's full profile

Choco is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CHOCO INC. CIN: 463350494 , United States, Active	Dec 31, 1999	-	1 (As on Dec 31, 2023)	-
ATLANTIC FOOD WASTE PARTNERS LLC, DBA CHOCO CIN: 320612925 , United States, Active		-	51 (As on Dec 31, 2023)	-
Choco Communications GmbH CIN: HRB163226 , Germany, Active	Dec 31, 2017	-	85 (As on Dec 31, 2020)

Choco has raised a total funding of $301M over 6 rounds. Its first funding round was on Mar 20, 2018. Its latest funding round was a Series B round on Feb 2023 for $26.6M. 5 investors participated in its latest round. Choco has 21 institutional investors and 8 angel investors.

Here is the list of recent funding rounds of Choco:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 2023	$26.6M	Series B	-	-	Bessemer Venture Partners, Coatue, Left Lane	G Squared, Insight Partners
Apr 12, 2022	$111M	Series B	$1.2B	-	G Squared	Insight Partners
Jul 20, 2021	$100M	Series B	$600M	-	Left Lane	Insight Partners, Coatue Management, Bessemer Venture Partners

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View details of Choco's funding rounds and investors

The founders of Choco are Daniel Khachab, Rogerio Da Silva Yokomizo, Cristiano Soares and Julian Hammer. Daniel Khachab is the CEO of Choco.

Here are the details of Choco's key team members:

Daniel Khachab: Co-Founder & CEO of Choco and founder of 2 other companies, Vaniday and Nomnomby. They are also an angel investor in 6 startups and serve on the boards of 2 companies.
Contact Info: 1 email address
Rogerio Da Silva Yokomizo: Co-Founder & Managing Director of Choco.
Cristiano Soares: Co-Founder & GM Brazil @ Choco of Choco and founder of 2 other companies, Vaniday and Neoleads.
Julian Hammer: Co-Founder of Choco.

Choco's Board of Directors

Choco's board has 1 active member. Daniel Khachab is part of team.

Here is the list of Choco's board of directors:

Name	Type	Representing	Status	Duration
Daniel Khachab	Team	-	Current	8y 2m
Marko Pohl	Independent board member	-	Past	0y 4m

View details of Choco's Founder profiles and Board Members

Choco's employee count trend

Choco has 435 employees as of May 26. Here is Choco's employee count trend over the years:

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Top competitors of Choco include Anchanto, Ordermentum and Silo. Here is the list of Top 10 competitors of Choco, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Choco 2018, Berlin (Germany), Series B	Provider of a platform streamlining order and payment processes for distributors	$301M	G Squared, Greyhound Capital & 27 others	68/100
2nd	Anchanto 2011, Singapore (Singapore), Series C	Developer of e-commerce software and supply chain management solutions	$16.1M	Transcosmos, Innosight Ventures & 13 others	68/100
3rd	Ordermentum 2014, Sydney (Australia), Public	Provider of order management software solutions for businesses	$58.9M	Five V Capital, PURE Asset Management & 8 others	64/100
4th	Silo 2017, San Francisco (United States), Series D	Provider of software suite solutions for food distributor businesses	$315M	Alexis Ohanian, Koch Disruptive Technologies ... & 13 others	62/100
5th	Zubale 2018, Mexico City (Mexico), Series A	Platform offering retail sales enablement and reward software	$72.3M	QED Investors, NFX & 21 others	62/100
6th	Handshake 2010, New York City (United States), Acquired	E-commerce platform empowering businesses to sell online, wholesale, and direct	$39M	Uncork Capital, Sozo Ventures & 9 others	57/100
7th	DJUST 2020, Levallois Perret (France), Series A	Platform offering ecommerce solution for businesses	$26.1M	New Enterprise Associates, Elaia & 1 others	54/100
8th	Increff 2016, Bengaluru (India), Series B	Platform offering inventory management and omnichannel supply chain solutions	$17.1M	TVS Capital Funds, Premji Invest & 18 others	53/100
9th	TrueCommerce 1996, Cranberry Township (United States), Acquired	Electronic data interchange solutions for e-commerce businesses	$4M	Innovation Works, Edison Partners & 1 others	53/100
10th	SOFTWeb 2008, Thessaloniki (Greece), Unfunded	Provider of diversified application development services	-	-	49/100