When was CitNOW founded?

CitNOW was founded in 2008 and raised its 1st funding round 6 years after it was founded.

Where is CitNOW located?

CitNOW is headquartered in Reading, United Kingdom.

Who is the current CEO of CitNOW?

Alistair Horsburgh and Geoffrey Page Morris s of CitNOW.

How many employees does CitNOW have?

As of Mar 31, 2026, the latest employee count at CitNOW is 65.

Is CitNOW a funded company?

CitNOW is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 19, 2014.

When was the latest funding round of CitNOW?

CitNOW's latest funding was a $***** Series A round on Sep 13, 2016, with participation from 1 investor. Its primary sector is Auto IT. Globally, the Auto IT sector has seen $165M in funding in 2026 to date.

Where does CitNOW rank among its competitors?

CitNOW ranks 22nd amongst 584 active competitors, of which 37 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Toma, which secured $17M in Jun, 2025.

Who are the top competitors of CitNOW?

CitNOW's top competitors include Numa, Xtime and myKaarma. Among them, Toma secured the most recent funding round in June, 2025.

CitNOW - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

CitNOW offers video support services for the automotive industry. It provides sales, aftersales, and Bodyshop video services to 31 major automotive manufacturers. Video apps include CitNOW Sales built for salespeople to build trust and sell more cars, CitNOW Workshop is built to help increase conversions for Red and Amber work in the workshop, CitNOW Bodyshop is dedicated to the accident repair team and shows customers exactly what is happening with their vehicle and CitNOW Web is an integrated web video solution to help customers see dealers inventory through online video. It also offers two more products CitNOW Trade In and CitNOW Academy. Ford, LandRover, Mercedes Benz, Jaguar, Aston Martin, Audi are some of its clients.

Website: www.citnow.com/
Social
Email ID: *****@citnow.com

Key Metrics

Founded Year

2008

Location

Reading, United Kingdom

Stage

Acquired

Latest Funding Round

Series A, Sep 13, 2016, $*****

Investors

Santander Bank

Ranked

22^nd among 584 active competitors

Employee Count

65 as on Mar 31, 2026

Investment & Acquisitions

AutoImaging & 5 more

Similar Companies

Numa & 362 more

Exit Details

Acquired by Livingbridge (Jul 19, 2022)

View CitNOW's full profile

CitNOW is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ZYPE TV LIMITED CIN: 6630126 , Germany, Active	Jun 24, 2008	-	93 (As on Dec 31, 2021)
CitNOW Nordic A/S CIN: 39640570 , Denmark, Active	Jun 06, 2018	-	2 (As on Mar 31, 2024)

CitNOW got acquired by Livingbridge on Jul 19, 2022.

Click here to take a look at CitNOW's acquisition in detail

CitNOW has raised funding over 2 rounds. Its first funding round was on Sep 19, 2014. Its latest funding round was a Series A round on Sep 13, 2016 for $*****. 1 investor participated in its latest round. CitNOW has 1 institutional investor.

Here is the list of recent funding rounds of CitNOW:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 13, 2016	3228606	Series A	2598087	2563080	5322511	6680497
Sep 19, 2014	6394061	Series A	4341457	4099963	Santander Bank	8643270

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View details of CitNOW's funding rounds and investors

The founders of CitNOW is Andrew Howells.

Here are the details of CitNOW's key team members:

Andrew Howells: Founder of CitNOW.
Alistair Horsburgh: CEO of CitNOW.
Geoffrey Page Morris: CEO of CitNOW.

View details of CitNOW's Founder profiles and Board Members

CitNOW's employee count trend

CitNOW has 65 employees as of Mar 26. Here is CitNOW's employee count trend over the years:

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Top competitors of CitNOW include Numa, Xtime and myKaarma. Here is the list of Top 10 competitors of CitNOW, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Numa 1995, Oakland (United States), Series B	Developer of an AI communication platform for automotive dealerships	$48M	Gradient Ventures, Threshold & 4 others	63/100
2nd	Xtime 2004, San Francisco (United States), Acquired	Automotive service experience platform driving efficiency, profitability, and customer retention	$26.5M	Saints Capital, Bessemer Venture Partners ... & 6 others	63/100
3rd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 3 others	63/100
4th	CarNow 2014, Atlanta (United States), Series A	SaaS-driven digital communication solution for dealers to engage with customers	$30M	Runway Growth Capital, Gutbrain Ventures & 3 others	62/100
5th	Toma 2024, San Francisco (United States), Series A	Developer of AI operating system for automotive dealership conversations	$17.5M	Andreessen Horowitz, Y Combinator & 2 others	59/100
6th	Impel 2011, Syracuse (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	59/100
7th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	58/100
8th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
9th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
10th	Phyron 2018, Stockholm (Sweden), Series B	Platform offering AI powered ad campaign management software for auto dealers	$10.8M	Round2 Capital Partners, Confidus Venture Capital ... & 3 others	54/100
22nd	CitNOW 2008, Reading (United Kingdom), Acquired	Video support services for the automotive industry	-	Santander Bank	47/100

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CitNOW has not made any investments yet. CitNOW has made 6 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 22, 2022	Acquisition	AutoImaging	2012	United Kingdom
Aug 17, 2022	Acquisition	RTC Automotive Solutions	2019	Bury (United Kingdom)
May 26, 2022	Acquisition	Web1on1	2009	Amsterdam (Netherlands)