When was Cleanery founded?

Cleanery was founded in 1993 and raised its 1st funding round 31 years after it was founded.

Where is Cleanery located?

Cleanery is headquartered in Auckland, New Zealand.

Which legal entities is Cleanery associated with?

Cleanery is associated with THE SUSTAINABLE CARE COMPANY LIMITED.

How many employees does Cleanery have?

As of Sep 30, 2026, the latest employee count at Cleanery is 20.

Is Cleanery a funded company?

Cleanery is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on May 2024.

When was the latest funding round of Cleanery?

Cleanery's latest funding was a $***** Seed round on May 2024, with participation from 1 investor.

Where does Cleanery rank among its competitors?

Cleanery ranks 26th amongst 55 active competitors, of which 2 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Goop, which secured $50M in Mar, 2018.

Who are the top competitors of Cleanery?

Cleanery's top competitors include Goop, Hindustan Unilever and Quantum Pacific. Among them, Cleanery secured the most recent funding round in May, 2024.

Cleanery - 2026 Company Profile, Team, Funding & Competitors

Cleanery is a seed company based in Auckland (New Zealand), founded in 1993 by Mark Sorensen. It operates as a Provider of cleaning and personal care products. Cleanery has raised an undisclosed amount in funding. The company has 55 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Goop, Hindustan Unilever and Quantum Pacific.

Company Details

Cleanery offers low waste, New Zealand-made cleaning products that dissolve in water at home, eliminating single-use plastic products. The company focuses on being super clean and super green, making it a good choice for environmentally-conscious consumers.

Website: www.cleaneryonline.com/
Social
Email ID: *****@cleanery.co.nz
Phone Number: +64 **********

Key Metrics

Founded Year

1993

Location

Auckland, New Zealand

Stage

Seed

Latest Funding Round

Seed, May 2024, $*****

Ranked

26^th among 55 active competitors

Employee Count

20 as on Sep 30, 2026

Similar Companies

Foxtale & 1782 more

View Cleanery's full profile

Cleanery is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
THE SUSTAINABLE CARE COMPANY LIMITED CIN: 6269015 , New Zealand, Active	Apr 17, 2017	-	-

Cleanery has raised funding over 1 round. Its latest funding round was a Seed round on May 2024 for $*****. 1 investor participated in its latest round.

Here is the list of recent funding rounds of Cleanery:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 2024	8381157	Seed	3981558	2864165	5109192	6236011

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View details of Cleanery's funding rounds and investors

The founders of Cleanery is Mark Sorensen.

Here are the details of Cleanery's key team members:

Mark Sorensen: Co-Founder of Cleanery.
Contact Info: 1 email address

View details of Cleanery's Founder profiles and Board Members

Cleanery's employee count trend

Cleanery has 20 employees as of Sep 26. Here is Cleanery's employee count trend over the years:

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Top competitors of Cleanery include Goop, Hindustan Unilever and Quantum Pacific. Here is the list of Top 10 competitors of Cleanery, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
2nd	Hindustan Unilever 1933, Mumbai (India), Public	Manufacturer of FMCG, packaged food, and consumer goods	-	Life Insurance Corporation of India	53/100
3rd	Quantum Pacific 1999, Auckland (New Zealand), Unfunded	Manufacturer of cleaning and dishwashing products	-	-	36/100
4th	Zeosoft 2010, Auckland (New Zealand), Deadpooled	Internet-first brand offering multi-category organic skincare products	$8M	Movac, Enterprise Angels & 3 others	28/100
5th	African Extracts 2014, Rangiora (New Zealand), Unfunded	Manufacturer of Rooibos-based skincare products	-	-	26/100
6th	Lemon and Beaker 2017, Auckland (New Zealand), Unfunded	Developer of vegan, cruelty-free skincare products using natural ingredients	-	-	26/100
7th	Raaie 2022, Auckland (New Zealand), Unfunded	Provider of active botanical skincare products	-	-	26/100
8th	Manuka Lane 2017, Auckland (New Zealand), Unfunded	Internet-first brand of skincare products	-	-	24/100
9th	Anihana Life 2016, Auckland (New Zealand), Funding Raised	Internet first brand offering multi-category skincare products on a subscription basis	-	Pioneer Capital	24/100
10th	The Body Bakery 2019, Taupo (New Zealand), Unfunded	Manufacturer of natural skincare and body products	-	-	24/100
26th	Cleanery 1993, Auckland (New Zealand), Seed	Provider of cleaning and personal care products	-	-	19/100