ColorWow - About the company
ColorWow is an acquired company based in Wilton (United States), founded in 2012. It operates as an Innovative hair care solutions for color protection, frizz control, and thickening. ColorWow has raised $76.9M in funding from Chuangxin Innovation Works. The company has 806 active competitors, including 38 funded and 53 that have exited. Its top competitors include companies like Madison Reed, Henkel and Redken.
Company Details
Innovative hair care solutions for color protection, frizz control, and thickening. They focus on solving tough hair problems with first-of-a-kind formulas honored with beauty awards. They use science-backed ingredients, banning many common ingredients that can dull or distort hair color. Their lab formulates leave-in treatments and styling products with heat protection. They offer products for frizzy hair, scalp health, thin hair, curly hair, damaged hair, and oily hair. Shop products, take quizzes, read blogs, and watch videos. They offer subscription services, cart options, account login, and customer care. They are committed to supporting initiatives that provide education, healthcare and support to women and children around the world.
- Website
- colorwowhair.com
- Social
- Email ID
- *****@colorwowhair.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2012
Location
Wilton, United States
Stage
Acquired
Total Funding
$76.9M in 1 round
Latest Funding Round
Investors
Ranked
8th among 806 active competitors
Employee Count
11 as on May 31, 2026
Exit Details
Acquired by L'Oreal (Jun 30, 2025)
ColorWow's acquisition details
ColorWow got acquired by L'Oreal on Jun 30, 2025.
Click here to take a look at ColorWow's acquisition in detail
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ColorWow's funding and investors
ColorWow has raised a total funding of $76.9M over 1 round. Its latest funding round was a Series A round on Mar 08, 2021 for $*****. 4 investors participated in its latest round. ColorWow has 4 institutional investors.
Here is the list of recent funding rounds of ColorWow:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 08, 2021 | 5391374 | Series A | 7707442 | 5902949 | 8120594 | 9397307 |
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ColorWow's founders and board of directors
Founder? Claim ProfileColorWow's employee count trend
ColorWow has 11 employees as of May 26. Here is ColorWow's employee count trend over the years:
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ColorWow's Competitors and alternates
Top competitors of ColorWow include Madison Reed, Henkel and Redken. Here is the list of Top 10 competitors of ColorWow, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Madison Reed 2013, San Francisco (United States), Series D | Internet first brand of hair coloring products | $250M | 74/100 | |
2nd | Provides laundry, home & beauty care, and adhesive products | - | 66/100 | ||
3rd | Redken 1960, New York City (United States), Unfunded | Brand and manufacturer of protein-based hair care products | - | - | 58/100 |
4th |  Prose 2017, Brooklyn (United States), Series B | Internet-first brand offering customized organic hair care and styling products | $25.4M | 56/100 | |
5th | _1580716063651.png?devicePixelRatio=2&height=30&width=30){kind=logo} Crown Affair 2007, New York City (United States), Series C | Internet first brand offering organic hair care products | $20.7M | 56/100 | |
6th |  Vegamour 2017, Los Angeles (United States), Series C | Internet first brand offering natural hair care products | $80M | 52/100 | |
7th |  Function of Beauty 2015, New York City (United States), Series B | Internet first brand offering customized skin & hair care products | $166M | 50/100 | |
8th | ColorWow 2012, Wilton (United States), Acquired | Innovative hair care solutions for color protection, frizz control, and thickening | $76.9M | 50/100 | |
9th | Bumble and Bumble 1977, New York City (United States), Unfunded | Provider of premium hair care products and styling services | - | - | 49/100 |
10th |  Odele Beauty 2019, Minneapolis (United States), Seed | Online brand offering salon-grade, cruelty-free hair and body care products | $12M | 48/100 |
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ColorWow's Investments and acquisitions
ColorWow has made no investments or acquisitions yet.
Reports related to ColorWow
Here is the latest report on ColorWow's sector:
News related to ColorWow
Media has covered ColorWow for a total of 5 events in the last 1 year, 1 of them has been about company updates.
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SHAREHOLDER ALERT: M&A Class Action Launches Inquiry for Merger – SHCO, TGNA, WOW, EFINBenzinga•Oct 09, 2025•Tegna, Monteverde, Soho House, Eastern Michigan Bank and 30 others
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WideOpenWest to Be Taken Private by DigitalBridge and Crestview in $1.5 Billion DealPR Newswire•Aug 12, 2025•DigitalBridge, Crestview Partners, WOW, Brodsky Smith and 3 others
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Goodwin Advises Color Wow on Acquisition by L’Oréal ProfessionalsGoodwin•Jul 01, 2025•ColorWow, L'Oreal, Goodwin
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PE Firms Eye $1 Billion Color Wow AcquisitionPrivate Equity Wire•Apr 02, 2025•ColorWow, Kao Corporation
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FAQs about ColorWow
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