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Madison Reed - About the company

Madison Reed is a series D company based in San Francisco (United States), founded in 2013 by Sabrina Riddle, Eric Hutchinson and Andrew Trader. It operates as an Internet first brand of hair coloring products. Madison Reed has raised $250M in funding from investors like True Ventures, Comcast Ventures and Norwest. The company has 23 active competitors, including 7 that are funded. Its top competitors include companies like Prose, Curology and Function of Beauty.

Company Details

Internet-first brand of hair coloring products. It provides home hair color kits, free of ammonia and other harmful chemicals, delivers and helps users maintain their hair without going to the salon. It also sells products through an online subscription model. Its customers take pictures of themselves and send them to stylists which help find the colors that match best. Services also include consultation, demonstration, color application, and a blowout from a professional, licensed stylist.
Social
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Email ID
*****@madison-reed.com
Phone Number
+1 **********
Registered Address
San Francisco, California
Key Metrics
Founded Year
2013
Location
San Francisco, United States
Stage
Series D
Total Funding
$250M in 14 rounds
Ranked
Employee Count
481 as on May 31, 2026
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Madison Reed's funding and investors

Madison Reed has raised a total funding of $250M over 14 rounds. Its first funding round was on Apr 29, 2013. Madison Reed has 35 institutional investors.

Here is the list of recent funding rounds of Madison Reed:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 06, 2026
1419629
Conventional Debt
7130720
6373886
5593994
8023675
Apr 28, 2022
6097006
Series D
3652156
9639277
9068227
Sep 22, 2021
2273725
Series D
3196795
7372710
6707142
8530300
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Madison Reed's founders and board of directors

Founder? Claim Profile
The founders of Madison Reed are Sabrina Riddle, Eric Hutchinson and Andrew Trader. Amy Errett is the CEO of Madison Reed.
Here are the details of Madison Reed's key team members:

Madison Reed's Board of Directors

Madison Reed's board has 18 active members. David King, Jon Callaghan, Hayley Bay Barna, Sabrina Riddle, Dave King, Eric Hutchinson, Amy Errett, Jeffrey Crowe, Jeff Crowe, Brian Bouma, John Callaghan, Carrie Kalinowski, Donna Isralsky, Kristen D'Arcy, Stephen Lasky, Maureen Watson, Caroline Moon and Heidi Dorosin are independent board members.
Here is the list of Madison Reed's board of directors:
Name
Type
Representing
Status
Duration
Independent board member
-
Current
8y 8m
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Independent board member
-
Current
4y 6m
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Independent board member
-
Current
2y 7m
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Independent board member
-
Current
8y 9m
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Independent board member
-
Current
2y 9m
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Independent board member
-
Current
7y 3m
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Independent board member
-
Current
3y 2m
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Independent board member
-
Current
4y 8m
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Independent board member
-
Current
1y 3m
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Independent board member
-
Current
6y 7m
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Independent board member
-
Current
2y 2m
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Independent board member
-
Current
6y 5m
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Independent board member
-
Current
6y 5m
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Independent board member
-
Current
5y 9m
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Independent board member
-
Current
5y 2m
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Independent board member
-
Current
2y 4m
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Independent board member
-
Current
3y 8m
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Independent board member
-
Current
6y 4m

Madison Reed's employee count trend

Madison Reed has 481 employees as of May 26. Here is Madison Reed's employee count trend over the years:
Employee count trend for Madison Reed
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Madison Reed's Competitors and alternates

Top competitors of Madison Reed include Prose, Curology and Function of Beauty. Here is the list of Top 10 competitors of Madison Reed, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Madison Reed
Madison Reed
2013, San Francisco (United States), Series D
Internet first brand of hair coloring products
$250M
74/100
2nd
Logo for Prose
Prose
2017, Brooklyn (United States), Series B
Internet-first brand offering customized organic hair care and styling products
$25.3M
56/100
3rd
Logo for Curology
Curology
2014, San Diego (United States), Series B
Provider of customized prescription skincare and hair treatments
$19.1M
56/100
4th
Logo for Function of Beauty
Function of Beauty
2015, New York City (United States), Series B
Internet first brand offering customized skin & hair care products
$166M
50/100
5th
Logo for Happy Head
Happy Head
2021, Los Angeles (United States), Seed
Internet first brand offering multi-category hair care products
$2.63M
-
46/100
6th
Logo for Formulate
Formulate
2019, Menlo Park (United States), Seed
Internet first brand of personalized hair care products
$2.84M
37/100
7th
Logo for SpoiledChild
SpoiledChild
2022, New York City (United States), Unfunded
Internet first brand offering multi-category customized beauty products
-
-
34/100
8th
Logo for Gemmist
Gemmist
2018, Seattle (United States), Deadpooled
Internet first brand offering customized hair-care products
$7.85M
27/100
9th
Logo for The Mad Optimist
The Mad Optimist
2012, Bloomington (United States), Seed
Internet-first brand offering customized skincare products
$50K
24/100
10th
Logo for AURA
AURA
2020, Marina Del Rey (United States), Unfunded
Online beauty brand offering multi-category personalised hair care products
-
-
24/100
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Madison Reed's Investments and acquisitions

Madison Reed has made no investments or acquisitions yet.

Reports related to Madison Reed

Here is the latest report on Madison Reed's sector:

News related to Madison Reed

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Media has covered Madison Reed for a total of 4 events in the last 1 year, 3 of them have been about company updates and 1 about people movement.
Madison Reed expands into WalmartGlobal CosmeticNewsSep 02, 2023Madison Reed, Walmart
Madison Reed enters WalmartRetail DiveAug 28, 2023Madison Reed, Walmart
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