Conversion Logic - About the company
Conversion Logic is an acqui-hired company based in Los Angeles (United States), founded in 2014 by Trevor Testwuide, Alison Latimer and Brian Baumgart. It operates as a Provider of cross-media attribution analytics platform. Conversion Logic has raised $14.1M in funding from Pelion Venture Partners. The company has 324 active competitors, including 29 funded and 24 that have exited. Its top competitors include companies like AppsFlyer, Singular and Branch.
Company Details
Provider of cross-media attribution analytics platform. It provides real time insights via the attribution platform called XCLogic. It leverages ensemble method for prediction of consumer actions. Its cross channel attribution measurement platform helps organizations to monitor the effectiveness of video and digital media advertising campaigns across all offline and online marketing channels.
- Website
- conversionlogic.com
- Social
Key Metrics
Founded Year
2014
Location
Los Angeles, United States
Stage
Acqui-Hired
Total Funding
$14.1M in 3 rounds
Latest Funding Round
Investors
Ranked
18th among 324 active competitors
Employee Count
2 as on Aug 31, 2026
Legal entities associated with Conversion Logic
Conversion Logic is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) CIN: 1619120 , United States, Active | $1M - $5M (As on Oct 03, 2014) | - | - |
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Conversion Logic's funding and investors
Conversion Logic has raised a total funding of $14.1M over 3 rounds. Its first funding round was on Oct 03, 2014. Its latest funding round was a Series A round on Mar 08, 2017 for $*****. 7 investors participated in its latest round. Conversion Logic has 10 institutional investors.
Here is the list of recent funding rounds of Conversion Logic:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 08, 2017 | 8954839 | Series A | 2566760 | 2147679 | 9484166 | 7746917 |
Apr 08, 2015 | 9918452 | Seed | 4049243 | 6915172 | 8346513 | |
Oct 03, 2014 | 8656288 | Seed | 7222829 | 1132336 | 3851055 | 6788150 |
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Conversion Logic's founders and board of directors
Founder? Claim ProfileHere are the details of Conversion Logic's key team members:
- Trevor Testwuide: Former Co-Founder of Conversion Logic and founder of 1 other company. Contact Info: 1 email address
- Alison Latimer: Chief Operations Officer and Co-founder of Conversion Logic.
- Brian Baumgart: Co-Founder & CEO of Conversion Logic.
View details of Conversion Logic's Founder profiles and Board Members
Conversion Logic's employee count trend
Conversion Logic has 2 employees as of Aug 26. Here is Conversion Logic's employee count trend over the years:
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Conversion Logic's Competitors and alternates
Top competitors of Conversion Logic include AppsFlyer, Singular and Branch. Here is the list of Top 10 competitors of Conversion Logic, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | AppsFlyer 2011, San Francisco (United States), Series E | Provider of software for mobile attribution and marketing data analytics | $1.3B | 77/100 | |
2nd | Marketing analytics and attribution platform | $50M | 71/100 | ||
3rd |  Branch 2014, Palo Alto (United States), Series F | Cloud based marketing optimization platform for deep linking | $667M | 66/100 | |
4th | InMarket 2010, Austin (United States), Series A | Provider of real-time marketing, audience, activation, measurement, and insights solutions | $1M | 64/100 | |
5th | Advertising measurement and bid optimization solutions | $14.9M | 58/100 | ||
6th | Cloud-based account-based marketing attribution platform for B2B companies | $66.9M | 58/100 | ||
7th |  Improvado 2015, San Francisco (United States), Series A | Platform offering data management solution | $33M | 57/100 | |
8th | Developer of AI solutions for text data analysis and utilization | $58.8M | 56/100 | ||
9th |  Tenjin 2014, Sacramento (United States), Seed | Provider of mobile app marketing analytics and attribution solutions | $2.5M | 55/100 | |
10th |  Recast 2019, Brooklyn (United States), Seed | Attribution intelligence software for businesses | $4.46M | 54/100 | |
18th | Conversion Logic 2014, Los Angeles (United States), Acqui-Hired | Provider of cross-media attribution analytics platform | $14.1M | 42/100 |
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Conversion Logic's Investments and acquisitions
Conversion Logic has made no investments or acquisitions yet.
Reports related to Conversion Logic
Here is the latest report on Conversion Logic's sector:
News related to Conversion Logic
•
VideoAmp acquires Conversion Logic to bolster attributionFierceVideo•Mar 18, 2020•VideoAmp, Conversion Logic
•
Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry VeteransPRWeb•Oct 04, 2018•Conversion Logic
•
Conversion Logic Named a 'Breakout Vendor' in Marketing Measurement and Optimization SolutionsPR Newswire•Sep 13, 2017•Conversion Logic
•
Conversion Logic Continues Year of Growth with 3 New Executive AppointmentsPR Newswire•May 16, 2017•Conversion Logic
•
Conversion Logic Helping Marketers with Cross-Channel Conversionmadmarketer.com•Mar 16, 2017•Conversion Logic
•
Conversion Logic nets $9 mln Series APE Hub•Mar 08, 2017•Conversion Logic, Pelion Venture Partners, Rincon Venture Partners, Crosscut Ventures and 6 others
•
Ad Attribution Startup Conversion Logic Raises $4MTechCrunch+•May 08, 2015•Conversion Logic, Founder Collective, Lerer Hippeau, TenOneTen and 2 others
•
Conversion Logic Secures $4 Million in Funding Round Led by Rincon Venture Partners | Business WireBusiness Wire•Apr 08, 2015•Conversion Logic, Founder Collective, Lerer Hippeau, TenOneTen and 2 others
•
Conversion Logic Extends Its Breakout Year of Growth with 3 New Executive AppointmentsPR Newswire•Conversion Logic
•
With $1.1M In Funding, Conversion Logic Announces Tools For Tracking Video Ads Across DevicesWorldupdates•Conversion Logic
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