When was Conversion Logic founded?

Conversion Logic was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Conversion Logic located?

Conversion Logic is headquartered in Los Angeles, United States.

How many employees does Conversion Logic have?

As of Mar 31, 2026, the latest employee count at Conversion Logic is 2.

Is Conversion Logic a funded company?

Conversion Logic is a funded company, having raised a total of $14.1M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 03, 2014.

When was the latest funding round of Conversion Logic?

Conversion Logic's latest funding was a $***** Series A round on Mar 08, 2017, with participation from 7 investors.

Where does Conversion Logic rank among its competitors?

Conversion Logic ranks 15th amongst 155 active competitors, of which 25 are funded. It stands 10th in terms of total funding among its competitors.

Who are the top competitors of Conversion Logic?

Conversion Logic's top competitors include AppsFlyer, Branch and Singular. Among them, Conversion Logic secured the most recent funding round in March, 2017.

Conversion Logic - 2026 Company Profile, Team, Funding & Competitors

Conversion Logic is an acqui-hired company based in Los Angeles (United States), founded in 2014 by Trevor Testwuide, Brian Baumgart and Alison Lohse. It operates as a Provider of cross-media attribution analytics platform. Conversion Logic has raised $14.1M in funding from Pelion Venture Partners. The company has 155 active competitors, including 25 funded and 19 that have exited. Its top competitors include companies like AppsFlyer, Branch and Singular.

Company Details

Provider of cross-media attribution analytics platform. It provides real time insights via the attribution platform called XCLogic. It leverages ensemble method for prediction of consumer actions. Its cross channel attribution measurement platform helps organizations to monitor the effectiveness of video and digital media advertising campaigns across all offline and online marketing channels.

Website: conversionlogic.com
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Key Metrics

Founded Year

2014

Location

Los Angeles, United States

Stage

Acqui-Hired

Total Funding

$14.1M in 3 rounds

Latest Funding Round

Series A, Mar 08, 2017, $*****

Investors

Pelion Venture Partners & 9 more

Ranked

15^th among 155 active competitors

Employee Count

2 as on Mar 31, 2026

Similar Companies

AppsFlyer & 202 more

View Conversion Logic's full profile

Conversion Logic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Conversion Logic, Inc. (f/k/a Data Cloud, Inc.) CIN: 1619120 , United States, Active		$1M - $5M (As on Oct 03, 2014)	-	-

Conversion Logic has raised a total funding of $14.1M over 3 rounds. Its first funding round was on Oct 03, 2014. Its latest funding round was a Series A round on Mar 08, 2017 for $*****. 7 investors participated in its latest round. Conversion Logic has 10 institutional investors.

Here is the list of recent funding rounds of Conversion Logic:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 08, 2017	7361886	Series A	3967812	1335105	9689868	7442672
Apr 08, 2015	6451830	Seed	1168995	5141004	2447769	Founder Collective & 4 more
Oct 03, 2014	3198337	Seed	9230037	1089936	4534004	2345219

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View details of Conversion Logic's funding rounds and investors

The founders of Conversion Logic are Trevor Testwuide, Brian Baumgart and Alison Lohse.

Here are the details of Conversion Logic's key team members:

Trevor Testwuide: Former Co-Founder of Conversion Logic and founder of 1 other company.
Contact Info: 1 email address
Brian Baumgart: Co-Founder & CEO of Conversion Logic.
Alison Lohse: Former Co-Founder of Conversion Logic.

View details of Conversion Logic's Founder profiles and Board Members

Conversion Logic's employee count trend

Conversion Logic has 2 employees as of Mar 26. Here is Conversion Logic's employee count trend over the years:

Employee count trend for Conversion Logic

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Top competitors of Conversion Logic include AppsFlyer, Branch and Singular. Here is the list of Top 10 competitors of Conversion Logic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppsFlyer 2011, San Francisco (United States), Series D	Cloud based mobile marketing analytics and attribution platform	$300M	Goldman Sachs, General Atlantic & 17 others	77/100
2nd	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	DAG Ventures, New Enterprise Associates & 31 others	73/100
3rd	Singular 2014, Tel Aviv (Israel), Series B	Marketing analytics and attribution platform	$50M	Norwest Venture Partners, DCM Ventures & 9 others	64/100
4th	InMarket 2010, Austin (United States), Funding Raised	Marketing measurement solutions to connect brands and consumers	-	North Atlantic Capital, Multiplier Capital	60/100
5th	Stockmark 2016, Minato City (Japan), Series D	Provider of an NLP-based data analysis solution	$58.8M	World Innovation Lab, Polaris Capital Group ... & 6 others	54/100
6th	Improvado 2015, San Francisco (United States), Series A	Platform offering data management solution	$33M	Nexus Venture Partners, Bullpen Capital & 29 others	53/100
7th	Rockerbox 2013, New York City (United States), Acquired	Real-time user intent targeting and attribution platform	$540K	Microsoft Accelerator, Neu Venture Capital ... & 2 others	51/100
8th	Recast 2019, Brooklyn (United States), Seed	Attribution intelligence software for businesses	$4.46M	Lerer Hippeau, Data Tech Fund & 4 others	51/100
9th	AdTriba 2015, Hamburg (Germany), Acquired	Platform offering marketing attribution analytics solutions	$673K	HTGF, Aschendorff NEXT & 7 others	50/100
10th	INCRMNTAL 2020, Tel Aviv (Israel), Seed	Cloud-based attribution analytics solutions provider	$5.5M	Play Ventures, toDay Ventures & 2 others	47/100
15th	Conversion Logic 2014, Los Angeles (United States), Acqui-Hired	Provider of cross-media attribution analytics platform	$14.1M	Pelion Venture Partners, Founder Collective ... & 8 others	42/100