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Rockerbox - About the company

Rockerbox is an acquired company based in New York City (United States), founded in 2013 by Rick O'Toole and Ron Jacobson. It operates as an Unified marketing measurement platform for multi-touch attribution, mix modeling, and testing. Rockerbox has raised $540K in funding from Entrepreneurs Roundtable Accelerator. The company has 389 active competitors, including 28 funded and 24 that have exited. Its top competitors include companies like AppsFlyer, Singular and InMarket.

Company Details

Unified marketing measurement platform for multi-touch attribution, mix modeling, and testing. It offers a comprehensive solution for enterprise businesses to measure marketing impact across all channels. The platform provides access to major methodologies, including MTA, MMM, and incrementality testing, powered by a centralized data foundation. It helps marketing leaders prove impact, compare methodologies, and make confident decisions. The platform brings together the strengths of MTA, MMM, and testing into a single measurement solution, enabling data-backed decisions. It offers a marketing data foundation that is centralized, cleaned, and comprehensive across all channels. The platform supports integrations to support complex marketing mix. It helps in data centralization, independent attribution, and scenario planning. It is a marketing measurement system of record, offering an all-in-one platform for marketing measurement. It is a SaaS platform.
Social
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Registered Address
228 PARK AVE S,NEW YORK,NY,10003,0
Key Metrics
Founded Year
2013
Location
New York City, United States
Stage
Acquired
Total Funding
$540K in 2 rounds
Latest Funding Round
Ranked
Employee Count
34 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by DoubleVerify (Feb 26, 2025)

Rockerbox's acquisition details

Rockerbox got acquired by DoubleVerify on Feb 26, 2025 at an acquisition amount of $*****.
Click here to take a look at Rockerbox's acquisition in detail
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Rockerbox's funding and investors

Rockerbox has raised a total funding of $540K over 2 rounds. Its first funding round was on Jun 03, 2013. Its latest funding round was a Seed round on Mar 01, 2014 for $*****. 2 investors participated in its latest round. Rockerbox has 4 institutional investors.

Here is the list of recent funding rounds of Rockerbox:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 01, 2014
3046565
Seed
5798221
8297895
4972651
2721299
Jun 03, 2013
1744993
Seed
3251629
7375841
7880369
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Rockerbox's founders and board of directors

Founder? Claim Profile
The founders of Rockerbox are Rick O'Toole and Ron Jacobson.
Here are the details of Rockerbox's key team members:

Rockerbox's employee count trend

Rockerbox has 34 employees as of Sep 26. Here is Rockerbox's employee count trend over the years:
Employee count trend for Rockerbox
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Rockerbox's Competitors and alternates

Top competitors of Rockerbox include AppsFlyer, Singular and InMarket. Here is the list of Top 10 competitors of Rockerbox, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for AppsFlyer
AppsFlyer
2011, San Francisco (United States), Series E
Provider of software for mobile attribution and marketing data analytics
$1.3B
78/100
2nd
Logo for Singular
Singular
2014, Tel Aviv (Israel), Series B
Marketing analytics and attribution platform
$50M
71/100
3rd
Logo for InMarket
InMarket
2010, Austin (United States), Series A
Provider of real-time marketing, audience, activation, measurement, and insights solutions
$1M
68/100
4th
Logo for Branch
Branch
2014, Palo Alto (United States), Series F
Cloud based marketing optimization platform for deep linking
$667M
66/100
5th
Logo for Dreamdata
Dreamdata
2018, Copenhagen (Denmark), Series B
Cloud-based account-based marketing attribution platform for B2B companies
$66.9M
58/100
6th
Logo for RevSure AI
RevSure AI
2021, New Castle (United States), Seed
Operator of AI-enhanced sales enablement and ATS workflow agents
$10M
57/100
7th
Logo for Stockmark
Stockmark
2016, Minato City (Japan), Series D
Developer of AI solutions for text data analysis and utilization
$58.8M
56/100
8th
Logo for Improvado
Improvado
2015, San Francisco (United States), Series A
Platform offering data management solution
$33M
58/100
9th
Logo for Tenjin
Tenjin
2014, Sacramento (United States), Seed
Provider of mobile app marketing analytics and attribution solutions
$2.5M
55/100
10th
Logo for Recast
Recast
2019, Brooklyn (United States), Seed
Attribution intelligence software for businesses
$4.46M
54/100
23rd
Logo for Rockerbox
Rockerbox
2013, New York City (United States), Acquired
Unified marketing measurement platform for multi-touch attribution, mix modeling, and testing
$540K
41/100
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Rockerbox's Investments and acquisitions

Rockerbox has acquired Eventable. Rockerbox has not made any investments as of now.

Reports related to Rockerbox

Here is the latest report on Rockerbox's sector:

News related to Rockerbox

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•
DoubleVerify’s $85 Million Acquisition of RockerboxGlobal Legal Chronicle•Mar 07, 2025•DoubleVerify, Rockerbox
•
•
DoubleVerify Acquires MMM Specialist RockerboxDjib-Xinwen•Feb 27, 2025•DoubleVerify, Rockerbox
•
DoubleVerify to acquire RockerboxSeeking Alpha•Feb 26, 2025•DoubleVerify, Rockerbox
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