Rockerbox - About the company
Rockerbox is an acquired company based in New York City (United States), founded in 2013 by Rick O'Toole and Ron Jacobson. It operates as an Unified marketing measurement platform for multi-touch attribution, mix modeling, and testing. Rockerbox has raised $540K in funding from Entrepreneurs Roundtable Accelerator. The company has 389 active competitors, including 28 funded and 24 that have exited. Its top competitors include companies like AppsFlyer, Singular and InMarket.
Company Details
Unified marketing measurement platform for multi-touch attribution, mix modeling, and testing. It offers a comprehensive solution for enterprise businesses to measure marketing impact across all channels. The platform provides access to major methodologies, including MTA, MMM, and incrementality testing, powered by a centralized data foundation. It helps marketing leaders prove impact, compare methodologies, and make confident decisions. The platform brings together the strengths of MTA, MMM, and testing into a single measurement solution, enabling data-backed decisions. It offers a marketing data foundation that is centralized, cleaned, and comprehensive across all channels. The platform supports integrations to support complex marketing mix. It helps in data centralization, independent attribution, and scenario planning. It is a marketing measurement system of record, offering an all-in-one platform for marketing measurement. It is a SaaS platform.
- Website
- www.rockerbox.com/
- Registered Address
- 228 PARK AVE S,NEW YORK,NY,10003,0
Key Metrics
Founded Year
2013
Location
New York City, United States
Stage
Acquired
Total Funding
$540K in 2 rounds
Latest Funding Round
Investors
Ranked
23rd among 389 active competitors
Employee Count
34 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Acquired by DoubleVerify (Feb 26, 2025)
Legal entities associated with Rockerbox
Rockerbox is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ROCKERBOX, INC CIN: 32072093043 , United States, Active | - | - | - |
Rockerbox's acquisition details
Rockerbox got acquired by DoubleVerify on Feb 26, 2025 at an acquisition amount of $*****.
Click here to take a look at Rockerbox's acquisition in detail
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Rockerbox's funding and investors
Rockerbox has raised a total funding of $540K over 2 rounds. Its first funding round was on Jun 03, 2013. Its latest funding round was a Seed round on Mar 01, 2014 for $*****. 2 investors participated in its latest round. Rockerbox has 4 institutional investors.
Here is the list of recent funding rounds of Rockerbox:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 01, 2014 | 3046565 | Seed | 5798221 | 8297895 | 4972651 | 2721299 |
Jun 03, 2013 | 1744993 | Seed | 3251629 | 7375841 | 7880369 |
View details of Rockerbox's funding rounds and investors
Rockerbox's founders and board of directors
Founder? Claim ProfileThe founders of Rockerbox are Rick O'Toole and Ron Jacobson.
Here are the details of Rockerbox's key team members:
- Rick O'Toole: Co-Founder of Rockerbox and founder of 2 other companies, Hindsight and Rockerbox. Contact Info: 1 email address
- Ron Jacobson: Co-Founder & CEO of Rockerbox and founder of 2 other companies, Hindsight and Rockerbox. Contact Info: 1 email address
View details of Rockerbox's Founder profiles and Board Members
Rockerbox's employee count trend
Rockerbox has 34 employees as of Sep 26. Here is Rockerbox's employee count trend over the years:
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Rockerbox's Competitors and alternates
Top competitors of Rockerbox include AppsFlyer, Singular and InMarket. Here is the list of Top 10 competitors of Rockerbox, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | AppsFlyer 2011, San Francisco (United States), Series E | Provider of software for mobile attribution and marketing data analytics | $1.3B | 78/100 | |
2nd | Marketing analytics and attribution platform | $50M | 71/100 | ||
3rd | InMarket 2010, Austin (United States), Series A | Provider of real-time marketing, audience, activation, measurement, and insights solutions | $1M | 68/100 | |
4th | Branch 2014, Palo Alto (United States), Series F | Cloud based marketing optimization platform for deep linking | $667M | 66/100 | |
5th | Cloud-based account-based marketing attribution platform for B2B companies | $66.9M | 58/100 | ||
6th | RevSure AI 2021, New Castle (United States), Seed | Operator of AI-enhanced sales enablement and ATS workflow agents | $10M | 57/100 | |
7th | Developer of AI solutions for text data analysis and utilization | $58.8M | 56/100 | ||
8th | Improvado 2015, San Francisco (United States), Series A | Platform offering data management solution | $33M | 58/100 | |
9th | Tenjin 2014, Sacramento (United States), Seed | Provider of mobile app marketing analytics and attribution solutions | $2.5M | 55/100 | |
10th | Recast 2019, Brooklyn (United States), Seed | Attribution intelligence software for businesses | $4.46M | 54/100 | |
23rd | Rockerbox 2013, New York City (United States), Acquired | Unified marketing measurement platform for multi-touch attribution, mix modeling, and testing | $540K | 41/100 |
Looking for more details on Rockerbox's competitors? Click here to see the top ones
Rockerbox's Investments and acquisitions
Rockerbox has acquired Eventable. Rockerbox has not made any investments as of now.Reports related to Rockerbox
Here is the latest report on Rockerbox's sector:
News related to Rockerbox
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DoubleVerify’s $85 Million Acquisition of RockerboxGlobal Legal Chronicle•Mar 07, 2025•DoubleVerify, Rockerbox
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DoubleVerify buys Rockerbox to enhance its ad performance measurement.MarTech Series•Feb 26, 2025•DoubleVerify, Rockerbox
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Rockerbox Launches Unified Measurement Playbook to Redefine Marketing MeasurementNewswire•Dec 16, 2024•Rockerbox
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TikTok Announces New Partnership with Rockerbox to Improve Campaign Attribution TrackingSocial Media Today•Nov 09, 2023•Rockerbox, TikTok
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AxisCare Partners with WOTC and ERTC Supplier, Rockerbox, to Provide Enhanced Benefits to Home Care AgenciesPRWeb•Aug 14, 2023•Axis Care, Rockerbox
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Snapchat Announces New Integration with Rockerbox to Provide Marketing Performance InsightsSocial Media Today•Apr 13, 2023•Snapchat, Rockerbox
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Rockerbox, Marketing Attribution, Launches Reimagined User Interface, Includes Spend BenchmarksNewswire•Aug 18, 2022•Rockerbox
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