When was Covario founded?

Covario was founded in 2006 and raised its 1st funding round 1 year after it was founded.

Where is Covario located?

Covario is headquartered in San Diego, United States.

How many employees does Covario have?

As of Dec 31, 2022, Covario has 199 employees, reflecting a 7% year-over-year growth in headcount.

Is Covario a funded company?

Covario is a funded company, having raised a total of $16M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 25, 2007.

When was the latest funding round of Covario?

Covario's latest funding was a $***** Series B round on Jan 22, 2008, with participation from 3 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.08B in funding in 2026 to date.

Where does Covario rank among its competitors?

Covario ranks 16th amongst 2969 active competitors, of which 72 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Profound, which secured $96M in Feb, 2026.

Who are the top competitors of Covario?

Covario's top competitors include Yext, Moz and Botify. Among them, Profound secured the most recent funding round in February, 2026.

Covario - 2026 Company Profile, Team, Funding & Competitors

Company Details

Covario was a search marketing agency and technology firm. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics and local search optimization. Its customer base includes technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.

Website: covario.com
Social

Key Metrics

Founded Year

2006

Location

San Diego, United States

Stage

Acqui-Hired

Total Funding

$16M in 3 rounds

Latest Funding Round

Series B, Jan 22, 2008, $*****

Investors

FTV Capital & 4 more

Ranked

16^th among 2969 active competitors

Employee Count

199 as on Dec 31, 2022

Investment & Acquisitions

Meteor Solutions & 1 more

Similar Companies

data.ai & 1336 more

View Covario's full profile

Covario is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
COVARIO, INC. CIN: 204730183 , United States, Active	Nov 30, 2015	-	129 (As on Dec 31, 2014)	-

Covario has raised a total funding of $16M over 3 rounds. Its first funding round was on Jan 25, 2007. Its latest funding round was a Series B round on Jan 22, 2008 for $*****. 3 investors participated in its latest round. Covario has 5 institutional investors.

Here is the list of recent funding rounds of Covario:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 22, 2008	6322314	Series B	7299490	4747879	4838156	4829620
2007	2542	Seed	3257	3368	2795	FTV Capital
Jan 25, 2007	7555716	Seed	6788355	5133610	9944784	Voyager Capital

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View details of Covario's funding rounds and investors

The founders of Covario is Dema Zlotin.

Here are the details of Covario's key team members:

Dema Zlotin: Founder of Covario.

View details of Covario's Founder profiles and Board Members

Covario's employee count trend

Covario has 199 employees as of Dec 22. The total employee count is 7.0% more than what it was in Dec 21. Here is Covario's employee count trend over the years:

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Top competitors of Covario include Yext, Moz and Botify. Here is the list of Top 10 competitors of Covario, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yext 2006, New York City (United States), Public	Provider of a platform for managing and optimizing brand visibility online	$116M	WGI Group, Insight Partners & 12 others	80/100
2nd	Moz 2004, Seattle (United States), Acquired	SEO software and tools empowering smarter marketing decisions and improved online visibility	$29.2M	Realization Capital Partners, Ignition Partners ... & 5 others	67/100
3rd	Botify 2012, New York City (United States), Series C	Cloud based SEO analytics and reporting platform	$82.6M	Idinvest Partners, InfraVia Capital Partners ... & 5 others	66/100
4th	airSlate 2006, Brookline (United States), Series C	Provider of document workflow automation and marketing intelligence platform solutions	$185M	G Squared, Highsage & 6 others	66/100
5th	Profound 2024, New York City (United States), Series C	AI based search optimization solutions for websites	$155M	Sequoia Capital, Kleiner Perkins & 16 others	65/100
6th	BrightEdge 2007, San Mateo (United States), Series D	Search engine optimization tool for enterprises	$61.9M	Altos Ventures Management, Insight Partners ... & 6 others	63/100
7th	Komi 2016, London (United Kingdom), Series A	Provider of tools for creators and brands to manage marketing	$17M	Contour Venture Partners, Third Prime & 14 others	59/100
8th	Mobilewalla 2008, New York City (United States), Series B	AI-based data management platform	$27.3M	GCP Capital Partners, Madrona & 12 others	57/100
9th	Infra Commerce 2012, Brazil, Public	Provider of digital commerce and omnichannel solutions, including technology and operations	-	Igah Ventures, Flybridge Capital Partners ... & 5 others	51/100
10th	SE Ranking 2013, Palo Alto (United States), Funding Raised	All-in-one SEO and AI visibility software for agencies, brands, and professionals	-	Camber	47/100
16th	Covario 2006, San Diego (United States), Acqui-Hired	SaaS based Marketing Analytics	$16M	Dubilier & Company, Stratim Capital & 3 others	42/100