Profound - About the company
Profound is a series C company based in New York City (United States), founded in 2024 by James Cadwallader. It operates as an AI based search optimization solutions for websites. Profound has raised $155M in funding from investors like Lightspeed Venture Partners, Sequoia Capital and Kleiner Perkins, with a current valuation of $1B. The company has 66 active competitors, including 16 that are funded. Its top competitors include companies like BrandRank.AI, Peec AI and AthenaHQ.
Sectors and market segments that Profound operate in
Profound serves in the Native AI market segments.The primary business model of Profound is:Company Details
AI based search optimization solutions for websites. The platform helps brands optimize the visibility across platforms, enabling them to control their AI-driven search results and online presence. It uses AI and machine learning to analyze and manage brand's online visibility, providing valuable insights and data-driven decisions for its clients.
Key Metrics
Founded Year
2024
Location
New York City, United States
Stage
Series C
Total Funding
$155M in 4 rounds
Latest Funding Round
Post Money Valuation
$1B as on Feb 24, 2026
Investors
Ranked
1st among 66 active competitors
Employee Count
344 as on Jul 31, 2026
Similar Companies
Legal entities associated with Profound
Profound is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PROFOUND INC CIN: 001t000000hjftvAAA , United States, Deadpooled | - | - | - |
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Profound's funding and investors
Profound has raised a total funding of $155M over 4 rounds. Its first funding round was on Aug 12, 2024. Its latest funding round was a Series C round on Feb 24, 2026 for $96M. 6 investors participated in its latest round. Profound has 9 institutional investors and 9 angel investors.
Here is the list of recent funding rounds of Profound:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 24, 2026 | $96M | Series C | $1B | - | ||
Aug 12, 2025 | $35M | Series B | - | - | ||
Jun 19, 2025 | $20M | Series A | - | - |
View details of Profound's funding rounds and investors
Profound's founders and board of directors
Founder? Claim ProfileThe founders of Profound is James Cadwallader. James Cadwallader is the CEO of Profound.
Here are the details of Profound's key team members:
- James Cadwallader: Co-Founder & CEO of Profound. Contact Info: 1 email address
View details of Profound's Founder profiles and Board Members
Profound's employee count trend
Profound has 344 employees as of Jul 26. Here is Profound's employee count trend over the years:
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Profound's Competitors and alternates
Top competitors of Profound include BrandRank.AI, Peec AI and AthenaHQ. Here is the list of Top 10 competitors of Profound, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Profound 2024, New York City (United States), Series C | AI based search optimization solutions for websites | $155M | 65/100 | |
2nd | BrandRank.AI 2024, Cincinnati (United States), Seed | Cloud platform for businesses to monitor brand positioning by leveraging generative AI search engines | $6.33M | 58/100 | |
3rd | Platform offering AI search analytics for marketing teams | $29.1M | 57/100 | ||
4th | AthenaHQ 2025, San Francisco (United States), Seed | AI-driven search platforms for generative engine optimization | $2.7M | 54/100 | |
5th | The Prompting 2025, San Francisco (United States), Seed | Developer of software optimizing content for artificial intelligence search results | $6.5M | 45/100 | |
6th | Provider of software for optimizing product data and content for commerce | $4M | 44/100 | ||
7th | Evertune AI 2024, New York City (United States), Series A | AI-based brand monitoring and analytics platform for businesses | $19M | 40/100 | |
8th | Otterly.AI 2023, Santa Clara (United States), Unfunded | Platform offering AI-powered search monitoring to track content visibility across AI search | - | - | 37/100 |
9th | Ranketta 2025, Brno (Czech Republic), Seed | Provider of visibility tracking and improvement recommendations for AI answer engines | $1.16M | 36/100 | |
10th | Make ChatGPT talk about your brand | $2M | 35/100 |
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Profound's Investments and acquisitions
Profound has made no investments or acquisitions yet.
Reports related to Profound
Here is the latest report on Profound's sector:
News related to Profound
Media has covered Profound for a total of 14 events in the last 1 year, 7 of them have been about partnerships and 2 about company updates.
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iPullRank Named Profound Agency Partner to Formalize Enterprise AI Search CollaborationPR Newswire•Jul 31, 2026•Profound, iPullRank
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Jordan Digital Marketing and Profound Announce Strategic AI Visibility PartnershipGlobeNewswire•May 19, 2026•Profound, Jordan Digital Marketing
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Profound Raises Series C at $1B Valuation to Lead a New CategoryBakersfield•Feb 24, 2026•Profound, Lightspeed Venture Partners, Saga Ventures, Sequoia Capital and 3 others
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Juewu Technology completed 100 million yuan in Series A financingKai Cheng Capital•Feb 24, 2026•Profound, Sequoia Capital, Lightspeed Venture Partners, Operator Partners and 3 others
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Team Kimes Design Expands Digital Marketing Services to Help Businesses Grow OnlineMarTech Series•Sep 11, 2025•Profound, G2
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