Profound - About the company
Profound is a series D company based in New York City (United States), founded in 2024 by James Cadwallader. It operates as an AI based search optimization solutions for websites. Profound has raised $335M in funding from investors like Lightspeed Venture Partners, Sequoia Capital and Kleiner Perkins, with a current valuation of $1B. The company has 5801 active competitors, including 316 funded and 273 that have exited. Its top competitors include companies like Klaviyo, Yext and Rokt Technologies.
Sectors and market segments that Profound operate in
Profound serves in the Native AI market segments.The primary business model of Profound is:Company Details
AI based search optimization solutions for websites. The platform helps brands optimize the visibility across platforms, enabling them to control their AI-driven search results and online presence. It uses AI and machine learning to analyze and manage brand's online visibility, providing valuable insights and data-driven decisions for its clients.
Key Metrics
Founded Year
2024
Location
New York City, United States
Stage
Series D
Total Funding
$335M in 5 rounds
Latest Funding Round
Post Money Valuation
$1B as on Feb 24, 2026
Investors
Ranked
16th among 5801 active competitors
Employee Count
407 as on Aug 31, 2026
Similar Companies
Legal entities associated with Profound
Profound is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PROFOUND INC CIN: 001t000000hjftvAAA , United States, Deadpooled | - | - | - |
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Profound's funding and investors
Profound has raised a total funding of $335M over 5 rounds. Its first funding round was on Aug 12, 2024. Its latest funding round was a Series D round on Sep 15, 2026 for $180M. 7 investors participated in its latest round. Profound has 9 institutional investors and 9 angel investors.
Here is the list of recent funding rounds of Profound:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 15, 2026 | $180M | Series D | - | - | ||
Feb 24, 2026 | $96M | Series C | $1B | - | ||
Aug 12, 2025 | $35M | Series B | $100M | - |
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Profound's founders and board of directors
Founder? Claim ProfileThe founders of Profound is James Cadwallader. James Cadwallader is the CEO of Profound.
Here are the details of Profound's key team members:
- James Cadwallader: Co-Founder & CEO of Profound. Contact Info: 1 email address
View details of Profound's Founder profiles and Board Members
Profound's employee count trend
Profound has 407 employees as of Aug 26. Here is Profound's employee count trend over the years:
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Profound's Competitors and alternates
Top competitors of Profound include Klaviyo, Yext and Rokt Technologies. Here is the list of Top 10 competitors of Profound, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 82/100 | |
2nd | Yext 2006, New York City (United States), Public | Provider of a platform for managing and optimizing brand visibility online | $116M | 80/100 | |
3rd | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 73/100 | |
4th |  Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
5th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
6th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
7th | Magnetic 2008, New York City (United States), Acquired | Search retargeting platform | $47.8M | 69/100 | |
8th |  Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
9th |  Nitro Commerce 2023, Gurugram (India), Series A | Developer of software tools for managing online commerce business operations | $6.91M | 68/100 | |
10th | Upland 2010, Austin (United States), Acquired | Provider of cloud software for marketing, sales, IT, and knowledge management | $31.4M | 67/100 | |
16th | Profound 2024, New York City (United States), Series D | AI based search optimization solutions for websites | $335M | 66/100 |
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Profound's Investments and acquisitions
Profound has made no investments or acquisitions yet.
Reports related to Profound
Here is the latest report on Profound's sector:
News related to Profound
Filter this listMedia has covered Profound for a total of 17 events in the last 1 year, 6 of them have been about partnerships and 4 about company updates.
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Foundation Marketing Partners with Profound for AI Visibility Program, Enhancing Brand PresenceFinancial Post•Oct 01, 2026•Profound, Foundation
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The Estée Lauder Companies Partners with Profound to Enhance AI VisibilityNewswire•Sep 16, 2026•Profound, Estee Lauder Companies
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Profound Hits $1.8B Valuation with $180M Raise Led by Sequoia Capital to Help Brands Rank in AI SearchTech Funding News•Sep 16, 2026•Profound
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Influencer and Profound Launch Creator-First AEO to Enhance Brand Authority in AI DiscoveryMarTech Series•Aug 27, 2026•Profound, Influencer
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Former Swiggy and Zomato Leaders Launch Profound, Raise $1.5 Million for AI Professional RepresentationStartupTalky•Aug 04, 2026•Profound, Stellaris Venture Partners, 3one4 Capital
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Former Swiggy, Zomato Executives Launch AI Startup Profound, Secure $1.5 Million in Seed FundingStartup Pedia•Aug 04, 2026•Profound
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iPullRank Named Profound Agency Partner to Formalize Enterprise AI Search CollaborationPR Newswire•Jul 31, 2026•Profound, iPullRank
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Profound Launches Ads Studio, Helping Marketers Generate and Optimize Advertising Campaigns Across AI Search PlatformsGlobeNewswire•Jul 07, 2026•Profound
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Jordan Digital Marketing and Profound Announce Strategic AI Visibility PartnershipGlobeNewswire•May 19, 2026•Profound, Jordan Digital Marketing
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Profound Raises Series C at $1B Valuation to Lead a New CategoryBakersfield•Feb 24, 2026•Profound, Lightspeed Venture Partners, Saga Ventures, Sequoia Capital and 3 others
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