When was CUUP founded?

CUUP was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is CUUP located?

CUUP is headquartered in New York City, United States.

How many employees does CUUP have?

As of May 31, 2026, the latest employee count at CUUP is 38.

Is CUUP a funded company?

CUUP is a funded company, having raised a total of $18M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 02, 2020.

When was the latest funding round of CUUP?

CUUP's latest funding was a $***** Series A round on Apr 07, 2023, with participation from 0 investor.

Where does CUUP rank among its competitors?

CUUP ranks 21st amongst 146 active competitors, of which 22 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Pinq Polka, which secured $431K in Mar, 2026.

Who are the top competitors of CUUP?

CUUP's top competitors include Adore Me, Skims and ThirdLove. Among them, Pinq Polka secured the most recent funding round in March, 2026.

CUUP - 2026 Company Profile, Team, Funding & Competitors

CUUP is an acquired company based in New York City (United States), founded in 2018 by Abby Morgan and Kearnon O'Molony. It operates as an Internet first brand of innerwear for women. CUUP has raised $18M in funding from Insight Partners. The company has 146 active competitors, including 22 funded and 18 that have exited. Its top competitors include companies like Adore Me, Skims and ThirdLove.

Company Details

Website: www.shopcuup.com/
Social
Email ID: *****@shopcuup.com

Key Metrics

Founded Year

2018

Location

New York City, United States

Stage

Acquired

Total Funding

$18M in 3 rounds

Latest Funding Round

Series A, Apr 07, 2023, $*****

Investors

Insight Partners & 4 more

Ranked

21^st among 146 active competitors

Employee Count

38 as on May 31, 2026

Similar Companies

Clovia & 254 more

Exit Details

Acquired by FULLBEAUTY Brands (Jul 20, 2023)

View CUUP's full profile

CUUP got acquired by FULLBEAUTY Brands on Jul 20, 2023.

Click here to take a look at CUUP's acquisition in detail

CUUP has raised a total funding of $18M over 3 rounds. Its first funding round was on Jan 02, 2020. CUUP has 5 institutional investors.

Here is the list of recent funding rounds of CUUP:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 07, 2023	6796389	Series A	4016307	1262107	7274801	2497780
Nov 10, 2022	8159057	Series A	6069008	8742591	8690715	3856788
Jan 02, 2020	1271340	Series A	3439849	8251190	Insight Partners	Forerunner Ventures & 3 more

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View details of CUUP's funding rounds and investors

The founders of CUUP are Abby Morgan and Kearnon O'Molony.

Here are the details of CUUP's key team members:

Abby Morgan: Co-Founder and Chief Marketing Officer of CUUP.
Kearnon O'Molony: Founder of CUUP.

View details of CUUP's Founder profiles and Board Members

CUUP's employee count trend

CUUP has 38 employees as of May 26. Here is CUUP's employee count trend over the years:

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Top competitors of CUUP include Adore Me, Skims and ThirdLove. Here is the list of Top 10 competitors of CUUP, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Adore Me 2011, New York City (United States), Acquired	Internet-first brand of innerwear for women	$11.5M	Redhills Ventures, Upfront Ventures & 13 others	76/100
2nd	Skims 2019, Culver City (United States), Series C	Online retailer of underwear, clothing, shapewear, loungewear, and related accessories	$926M	Goldman Sachs, Wellington & 8 others	66/100
3rd	ThirdLove 2012, San Francisco (United States), Series D	Internet-first brand of innerwear for women	$98.6M	New Enterprise Associates, L Catterton & 34 others	59/100
4th	Honeylove 2002, San Francisco (United States), Series A	Internet first brand offering inner-wear for women	$13.2M	Lightspeed Venture Partners, Y Combinator ... & 6 others	58/100
5th	Spanx 2000, Atlanta (United States), Acquired	Internet first brand offering apparel wear for women	-	Able Partners, G9 Ventures & 3 others	56/100
6th	MeUndies 2010, Los Angeles (United States), Series C	Internet-first brand of inner wear for both men and women	$47.2M	Provenance, Sarissa Capital & 12 others	53/100
7th	Pinq Polka 2017, Faridabad (India), Seed	Online retailer of shapewear, bras, breast cups, and related products	$431K	Inflection Point Ventures	52/100
8th	Savage X Fenty 2017, El Segundo (United States), Series C	Online brand of innerwear for men and women	$310M	Neuberger Berman, Avenir Growth Capital & 17 others	50/100
9th	Lively 2015, New York City (United States), Acquired	Internet-first lingerie brand	$15M	Notable Capital, New Forest Ventures & 4 others	48/100
10th	Bleuet 2018, Los Angeles (United States), Unfunded	Internet first brand of age-appropriate inner-wear	-	-	48/100
21st	CUUP 2018, New York City (United States), Acquired	Internet first brand of innerwear for women	$18M	Insight Partners, Global Founders Capital ... & 3 others	39/100