When was CUUP founded?

CUUP was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is CUUP located?

CUUP is headquartered in New York City, United States.

How many employees does CUUP have?

As of Sep 30, 2026, the latest employee count at CUUP is 34.

Is CUUP a funded company?

CUUP is a funded company, having raised a total of $18M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 02, 2020.

When was the latest funding round of CUUP?

CUUP's latest funding was a $***** Series A round on Apr 07, 2023, with participation from 0 investor.

Where does CUUP rank among its competitors?

CUUP ranks 18th amongst 156 active competitors, of which 22 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Pinq Polka, which secured $431K in Mar, 2026.

Who are the top competitors of CUUP?

CUUP's top competitors include Adore Me, ThirdLove and Skims. Among them, Pinq Polka secured the most recent funding round in March, 2026.

CUUP - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: www.shopcuup.com/
Social
Email ID: *****@shopcuup.com

Key Metrics

Founded Year

2018

Location

New York City, United States

Stage

Acquired

Total Funding

$18M in 3 rounds

Latest Funding Round

Series A, Apr 07, 2023, $*****

Investors

Insight Partners & 4 more

Ranked

18^th among 156 active competitors

Employee Count

34 as on Sep 30, 2026

Similar Companies

ThirdLove & 298 more

Exit Details

Acquired by FULLBEAUTY Brands (Jul 20, 2023)

View CUUP's full profile

CUUP got acquired by FULLBEAUTY Brands on Jul 20, 2023.

Click here to take a look at CUUP's acquisition in detail

CUUP has raised a total funding of $18M over 3 rounds. Its first funding round was on Jan 02, 2020. CUUP has 5 institutional investors.

Here is the list of recent funding rounds of CUUP:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 07, 2023	2063665	Series A	6008713	7837162	9823418	8792953
Nov 10, 2022	1018752	Series A	5808311	4488468	7234285	5428775
Jan 02, 2020	2846805	Series A	8812609	6829908	Insight Partners	Forerunner Ventures & 3 more

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View details of CUUP's funding rounds and investors

The founders of CUUP are Abby Morgan and Kearnon O'Molony.

Here are the details of CUUP's key team members:

Abby Morgan: Co-Founder and Chief Marketing Officer of CUUP.
Kearnon O'Molony: Founder of CUUP.

View details of CUUP's Founder profiles and Board Members

CUUP's employee count trend

CUUP has 34 employees as of Sep 26. Here is CUUP's employee count trend over the years:

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Top competitors of CUUP include Adore Me, ThirdLove and Skims. Here is the list of Top 10 competitors of CUUP, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Adore Me 2011, New York City (United States), Acquired	Internet-first brand of innerwear for women	$11.5M	Upfront Ventures, Redhills Ventures & 13 others	76/100
2nd	ThirdLove 2012, San Francisco (United States), Series D	Internet-first brand of innerwear for women	$98.6M	New Enterprise Associates, L Catterton & 34 others	71/100
3rd	Skims 2019, Culver City (United States), Series C	Online retailer of underwear, clothing, shapewear, loungewear, and related accessories	$926M	Goldman Sachs, Lone Pine Capital & 8 others	66/100
4th	Honeylove 2002, San Francisco (United States), Series A	Internet first brand offering inner-wear for women	$13.2M	Lightspeed Venture Partners, Y Combinator ... & 6 others	46/100
5th	Spanx 2000, Atlanta (United States), Acquired	Internet first brand offering apparel wear for women	-	Able Partners, G9 Ventures & 3 others	56/100
6th	MeUndies 2010, Los Angeles (United States), Series C	Internet-first brand of inner wear for both men and women	$47.2M	Provenance, Walden Venture Capital & 13 others	53/100
7th	Savage X Fenty 2017, El Segundo (United States), Series C	Online brand of innerwear for men and women	$310M	Neuberger Berman, L Catterton & 17 others	50/100
8th	Bleuet 2018, Los Angeles (United States), Unfunded	Internet first brand of age-appropriate inner-wear	-	-	49/100
9th	Pinq Polka 2017, Faridabad (India), Seed	Retailer of intimate apparel including shapewear and various bra alternatives	$431K	Inflection Point Ventures	48/100
10th	Lively 2015, New York City (United States), Acquired	Internet-first lingerie brand	$15M	Notable Capital, New Forest Ventures & 4 others	48/100
18th	CUUP 2018, New York City (United States), Acquired	Internet first brand of innerwear for women	$18M	Forerunner Ventures, Global Founders Capital ... & 3 others	37/100