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Dash - About the company

Dash is a seed company based in Delhi (India), founded in 2013 by Noopur Tiwari, Gunjan Mehrish and Monica Narula. It operates as a Digital video menus for restaurants. Dash has raised $103K in funding, with a current valuation of *****. The company has 4 active competitors, including 2 that are funded. Its top competitors include companies like Thirky, Menufay and AugMenu.

Company Details

Dash, earlier known as IdeaChakki, is a foodtech company that provides digital video menus for restaurants. The app displays 15-second explainer videos about dishes which can be viewed by customers before placing the order. To create the digital menu, restaurants can choose a theme and upload the dishes to the platform. The company will then create the videos and publish the menu. The company was backed by Ratan Tata in 2016 and works on a subscription basis.
Website
dash.menu
Social
Facebook
Email ID
*****@dash.menu
Registered Address
511, Mandakini Enclave, Alaknanda, South Delhi, New Delhi, Delhi, India, 110019
Key Metrics
Founded Year
2013
Location
Delhi, India
Stage
Seed
Total Funding
$103K in 2 rounds
Latest Funding Round
Post Money Valuation
***** as on Feb 22, 2019
Investors
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
19 as on Apr 30, 2026
Similar Companies
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Dash's funding and investors

Dash has raised a total funding of $103K over 2 rounds. Its first funding round was on Feb 08, 2016. Its latest funding round was a Angel round on Feb 22, 2019 for $*****. 8 investors participated in its latest round. Dash has 10 angel investors.

Here is the list of recent funding rounds of Dash:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 22, 2019
7804757
Angel
5771362
9827392
3069877
8440258
Feb 08, 2016
1267007
Angel
4398072
9348860
7059366
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Dash's founders and board of directors

Founder? Claim Profile
The founders of Dash are Noopur Tiwari, Gunjan Mehrish and Monica Narula.
Here are the details of Dash's key team members:

Dash's employee count trend

Dash has 19 employees as of Apr 26. Here is Dash's employee count trend over the years:
Employee count trend for Dash
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Dash's Competitors and alternates

Top competitors of Dash include Thirky, Menufay and AugMenu. Here is the list of Top 10 competitors of Dash, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Thirky
Thirky
2022, Sao Paulo (Brazil), Seed
Provider of video-based digital menu software solutions for restaurants
$191K
31/100
2nd
Logo for Dash
Dash
2013, Delhi (India), Seed
Digital video menus for restaurants
$103K
-
28/100
3rd
Logo for Menufay
Menufay
2018, Ankara (Turkey), Unfunded
Provider of digital menu solutions for restaurants
-
-
24/100
4th
Logo for AugMenu
AugMenu
2018, Mumbai (India), Deadpooled
Provider of an AR-based digital menu for restaurants
-
-
21/100
5th
Logo for ResTranslate
ResTranslate
2020, France, Unfunded
Provider of solutions for creating video-based digital menus for restaurants
-
-
16/100
6th
Logo for Table Faces
Table Faces
2018, Los Angeles (United States), Deadpooled
Digital menu and marketing solutions provider
-
-
15/100
7th
Logo for Motion Menu
Motion Menu
2012, Wellington (New Zealand), Deadpooled
Provider of video-based digital menu solutions for restaurants and food businesses
-
-
15/100
8th
Logo for HoloMenu
HoloMenu
2019, Dubai (United Arab Emirates), Deadpooled
Augmented reality app to visualize 3D menus
-
-
15/100
9th
Logo for Feast Your Eyes
Feast Your Eyes
2022, India, Deadpooled
Provider of digital video menu solutions for restaurants
-
-
15/100
10th
Logo for DineMenu App
DineMenu App
2019, Manama (Bahrain), Deadpooled
Digital menu and order management solution for restaurants
-
-
15/100
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Dash's Latest cap tables and shareholding

Founders (largest shareholder) own 93.57% and Angels own 6.42%. The net worth of Dash's founders is INR 29.5Cr as of Feb 22, 2019.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
93.57%
29.5Cr
2224145
9765419
4256620
9500315
9295607
9876044
9404596
8090425
4238516
7804202
5452746
6228123
4911790
5135438
1298528
4960580
1758575
6235477
6372416
5610764
1698748
3203699
Angel
6.42%
2.02Cr
688390
655771
656794
165617
0
0
0
0
0
0
5042
5609
3948
7115
1915
1976
Total
99.99%
31.5Cr
7701927
2200034
8139545
6165468
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Dash's Shareholding

Dash's Investments and acquisitions

Dash has made no investments or acquisitions yet.

Reports related to Dash

Here is the latest report on Dash's sector:

News related to Dash

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