When was Urban Ladder founded?

Urban Ladder was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Urban Ladder located?

Urban Ladder is headquartered in Bengaluru, India. It is registered at 9TH FLOOR MAKER CHAMBERS IV222, NARIMAN POINT, Mumbai City, MUMBAI, Maharashtra, India, 400021.

Who is the current CEO of Urban Ladder?

Saif Elhager of Urban Ladder. They have also founded 2 companies.

How many employees does Urban Ladder have?

As of Feb 28, 2025, Urban Ladder has 40129 employees, reflecting a 2% year-over-year decline in headcount.

Is Urban Ladder a funded company?

Urban Ladder is a funded company, having raised a total of $108M across 11 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 09, 2012.

How much is Urban Ladder worth?

The last known valuation of Urban Ladder was $***** as of Nov 14, 2020.

When was the latest funding round of Urban Ladder?

Urban Ladder's latest funding was a $***** Series E round on Apr 08, 2020, with participation from 3 investors. Its primary sector is Online Home Improvements. In India, the Online Home Improvements sector has seen $32.1M in funding in 2026 to date.

What is the annual revenue of Urban Ladder?

Annual revenue of Urban Ladder is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Urban Ladder rank among its competitors?

Urban Ladder ranks 3rd amongst 289 active competitors, of which 17 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Vaaree, which secured $6.82M in Aug, 2026.

Who are the top competitors of Urban Ladder?

Urban Ladder's top competitors include Wakefit, Nestasia and Home Essentials. Among them, Vaaree secured the most recent funding round in August, 2026.

Urban Ladder - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Urban Ladder is an internet-first multi-category home improvement products. Its catalog includes furniture, home decor items, mattresses, lighting, etc. The mobile application is available for Android and iOS users.

Website: www.urbanladder.com/
Social
Email ID: *****@urbanladder.com
Phone Number: +91 **********
Registered Address: 9TH FLOOR MAKER CHAMBERS IV222, NARIMAN POINT, Mumbai City, MUMBAI, Maharashtra, India, 400021

Key Metrics

Founded Year

2012

Location

Bengaluru, India

Stage

Acquired

Total Funding

$108M in 11 rounds

Latest Funding Round

Series E, Apr 08, 2020, $*****

Last Known Valuation

$***** as on Nov 14, 2020

Investors

Elevation Capital & 19 more

Ranked

3^rd among 289 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

40,129 as on Feb 28, 2025

Investment & Acquisitions

BuynBrag

Similar Companies

WoodenStreet & 356 more

Exit Details

Acquired by Reliance Retail (Nov 14, 2020)

View Urban Ladder's full profile

Urban Ladder is associated with 6 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
RELIANCE RETAIL VENTURES LIMITED CIN: U51909MH2006PLC166166 , India, Active	Dec 13, 2006	₹1,000+ Cr (As on Mar 31, 2025)	487 (As on Aug 31, 2025)
Reliance Retail Limited CIN: U01100MH1999PLC120563 , India, Active	Jun 29, 1999	₹1,000+ Cr (As on Mar 31, 2026)	31487 (As on Apr 01, 2026)
RELIANCE RETAIL LIMITED CIN: U17120MH1998PLC114010 , India, Amalgamated	Mar 17, 1998	₹1,000+ Cr (As on Mar 31, 2024)	39143 (As on Feb 28, 2025)
RELIANCE RETAIL LIMITED CIN: 14585764 , United Kingdom, Active	Jan 11, 2023	-	-
Urban Ladder Home Decor Solutions Private Limited CIN: U74999KA2012PTC062610 , India, Active	Feb 16, 2012	₹100 - ₹500 Cr (As on Mar 31, 2022)	511 (As on Aug 31, 2024)
Urban Ladder Home Decor Solutions Limited CIN: U74999MH2012PLC437564 , India, Active	Feb 17, 2012	₹100 - ₹500 Cr (As on Mar 31, 2025)	367 (As on Aug 01, 2025)

Urban Ladder got acquired by Reliance Retail on Nov 14, 2020 at an acquisition amount of $*****.

Click here to take a look at Urban Ladder's acquisition in detail

Urban Ladder has raised a total funding of $108M over 11 rounds. Its first funding round was on Aug 09, 2012. Its latest funding round was a Series E round on Apr 08, 2020 for $*****. 3 investors participated in its latest round. Urban Ladder has 13 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Urban Ladder:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 08, 2020	8557000	Series E	4904985	9175517	4076938	5303687
Oct 29, 2019	2582459	Series E	8868508	2163835	7583556	Bennett, Coleman & 1 more
Sep 21, 2018	5330100	Venture Debt	5473897	7730349	4069131	Trifecta Capital

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View details of Urban Ladder's funding rounds and investors

The founders of Urban Ladder are Ashish Goel and Saif Elhager. Saif Elhager is the CEO of Urban Ladder.

Here are the details of Urban Ladder's key team members:

Ashish Goel: Former Co-Founder of Urban Ladder. They are also an angel investor in 27 startups and serve on the board of 1 company.
Contact Info: 1 email address
Saif Elhager: Co-Founder & CEO of Urban Ladder and founder of 1 other company.
Contact Info: 1 email address

Urban Ladder's Board of Directors

Urban Ladder's board has 8 active members. Ashish Goel, Koyambedu Ravi Rajiv Srivatsa, Ishaan Mittal and Gautam Sharma are part of team and Rakesh Kumar Sharma, Ashwin Ahamendra Khasgiwala, Dhirendra Harilal Shah and Akhilesh Prasad are independent board members.

Here is the list of Urban Ladder's board of directors:

Name	Type	Representing	Status	Duration
Ashish Goel	Team	-	Current	14y 6m
Koyambedu Ravi Rajiv Srivatsa	Team	-	Current	14y 6m
Ishaan Mittal	Investor	Sequoia Capital	Current	7y 10m
botybya	Investor	abeetqe	Past	4y 3m
tunfeux	Investor	ypl{qbt	Past	5y 9m
hmepayo	Investor	edboseu	Past	1y 7m
stumccm	Investor	jdavsjg	Past	2y 7m
Rakesh Kumar Sharma	Independent board member	-	Current	5y 7m
ileglin	Independent board member	-	Current	4y 8m
yffnuec	Independent board member	-	Current	6y 2m
aihxcgj	Independent board member	-	Current	8y 1m
gvrknap	Independent board member	-	Past	8y 3m

View details of Urban Ladder's Founder profiles and Board Members

Urban Ladder's employee count trend

Urban Ladder has 40,129 employees as of Feb 25. Here is Urban Ladder's employee count trend over the years:

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Top competitors of Urban Ladder include Wakefit, Nestasia and Home Essentials. Here is the list of Top 10 competitors of Urban Ladder, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Wakefit 2014, Bengaluru (India), Public	Internet first brand company offering sleep and home solutions	$105M	Peak XV Partners, Verlinvest & 6 others	77/100
2nd	Nestasia 2019, Kolkata (India), Series A	Retailer of home decor and lifestyle products	$12.5M	Stellaris, SIG & 16 others	72/100
3rd	Urban Ladder 2012, Bengaluru (India), Acquired	Internet-first brand offering multi-category home furniture	$108M	ABG Capital, Sequoia Capital & 18 others	67/100
4th	Home Essentials 2024, Gwalior (India), Series A	Digital-first D2C brand offering home organization, kitchen items, and decor	$11.3M	India Quotient, 360 One & 10 others	63/100
5th	WoodenStreet 2015, Jaipur (India), Series C	Internet first brand offering customized furniture for home	$77M	WestBridge Capital, Premji Invest & 16 others	62/100
6th	Vaaree 2022, Bengaluru (India), Series A	Retailer of home decor items including bedding kitchenware and furnishings	$16M	PeerCapital, Cap Alpha Ventures & 39 others	61/100
7th	The Artment 2019, Gurugram (India), Seed	Provider of multi-category home decor and improvement products	$2.76M	Inflection Point Ventures, Siyaram Family Office ... & 21 others	59/100
8th	Ellementry 2018, Jaipur (India), Series A	Online brand offering handmade home improvements products	$9.32M	Phi Capital, The Times Group & 4 others	53/100
9th	Altrove 2021, Pune (India), Unfunded	Retailer of home furniture textiles decor and interior design services	-	-	49/100
10th	Italica 1992, Mumbai (India), Public	Internet first brand of chairs, tables, storage and outdoor furnitures	-	-	46/100