Deconstruct - About the company
Deconstruct is a series A company based in Bengaluru (India), founded in 2020 by Malini Adapureddy and Amish Mehta. It operates as a Platform offering multi-category skincare products. Deconstruct has raised $10.4M in funding from investors like Kalaari Capital, DSG Consumer Partners and Beenext, with a current valuation of $*****. The company has 440 active competitors, including 24 funded and 8 that have exited. Its top competitors include companies like Foxtale, World of Asaya and Minimalist.
Company Details
Platform offering multi-category skincare products. It offers a wide range of science-backed solutions, including face and body care products, lip balms, cleansers, serums, and sunscreens. The brand also provides specialized kits such as an oily skin kit and a skin radiance routine kit. Its products cater to various skin types and concerns, including hydration, brightening, and anti-aging.
- Website
- thedeconstruct.in
- Social
- Email ID
- *****@thedeconstruct.in
- Phone Number
- +91 **********
- Registered Address
- No.581, 2nd Floor, 1st Main Road, Sector-6, HSR Layout, Bangalore, Bangalore South, Karnataka, India, 560102
Key Metrics
Founded Year
2020
Location
Bengaluru, India
Stage
Series A
Total Funding
$10.4M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Mar 10, 2025
Investors
Ranked
2nd among 440 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2026
Employee Count
74 as on Aug 31, 2025
Legal entities associated with Deconstruct
Deconstruct is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
BAYPURE LIFESTYLE PRIVATE LIMITED CIN: U51909KA2020PTC133781 , India, Active | Apr 16, 2020 | ₹100 - ₹500 Cr (As on Mar 31, 2026) | 88 (As on Apr 01, 2026) |
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Deconstruct's funding and investors
Deconstruct has raised a total funding of $10.4M over 3 rounds. Its first funding round was on Jun 16, 2021. Its latest funding round was a Series A round on Dec 24, 2024 for $*****. 6 investors participated in its latest round. Deconstruct has 10 institutional investors and 8 angel investors.
Here is the list of recent funding rounds of Deconstruct:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 24, 2024 | 4209477 | Series A | 7499109 | 1817097 | 9124759 | 5611032 |
Aug 12, 2022 | 7694689 | Seed | 9572036 | 1374050 | 1582581 | |
Jun 16, 2021 | 6507067 | Seed | 8680160 | 9669215 |
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Deconstruct's founders and board of directors
Founder? Claim ProfileThe founders of Deconstruct are Malini Adapureddy and Amish Mehta. Malini Adapureddy is the CEO of Deconstruct.
Here are the details of Deconstruct's key team members:
- Malini Adapureddy: Founder & CEO of Deconstruct. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Amish Mehta: Founder's Office of Deconstruct and founder of 1 other company.
Deconstruct's Board of Directors
Deconstruct's board has 3 active members. Malini Adapureddy, Adapureddy Srimalini and Sreedevi Adapureddi are part of team.Here is the list of Deconstruct's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 6y 5m | |
Team | - | Current | 6y 5m | |
Investor | - | Current | 6y 5m |
View details of Deconstruct's Founder profiles and Board Members
Deconstruct's employee count trend
Deconstruct has 74 employees as of Aug 25. The total employee count is 80.0% more than what it was in Aug 24. Here is Deconstruct's employee count trend over the years:
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Deconstruct's Competitors and alternates
Top competitors of Deconstruct include Foxtale, World of Asaya and Minimalist. Here is the list of Top 10 competitors of Deconstruct, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online brand of skincare, face, lip, body care, and perfume products | $57M | 74/100 | ||
2nd |  Deconstruct 2020, Bengaluru (India), Series A | Platform offering multi-category skincare products | $10.4M | 72/100 | |
3rd |  World of Asaya 2021, Bengaluru (India), Series A | Retailer of skincare products formulated for pigmentation and acne treatment | $15.7M | 73/100 | |
4th |  Minimalist 2018, Jaipur (India), Acquired | Online retailer of skincare, body, hair, and lip care products | $19.5M | 64/100 | |
5th |  Dermatouch 2021, Ahmedabad (India), Acquired | Retailer of dermatologically tested skincare products for various skin concerns | $3.17M | 62/100 | |
6th | _1571892097075.png?devicePixelRatio=2&height=30&width=30){kind=logo} Conscious Chemist 2019, Gurugram (India), Seed | Internet first brand offering skin care products | $3.69M | 59/100 | |
7th |  Dr. Sheth's 2015, Mumbai (India), Acquired | Manufacturer of skincare products addressing various skin types and concerns | $720K | 58/100 | |
8th | Retailer of dermatological skincare hair care and nutritional supplement products | $6.45M | 56/100 | ||
9th |  Ghar Soaps 2019, Pune (India), Seed | Provider of natural and paraben-free skincare products | $4.61M | - | 54/100 |
10th |  The Derma Co 2020, Gurugram (India), Unfunded | Platform offering skin care products | - | - | 54/100 |
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Deconstruct's Investments and acquisitions
Deconstruct has made no investments or acquisitions yet.
Reports related to Deconstruct
Here is the latest report on Deconstruct's sector:
News related to Deconstruct
Filter this listMedia has covered Deconstruct for a total of 5 events in the last 1 year, 4 of them have been about company updates and 1 about partnerships.
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From first sale to ₹100 crore: The new playbooks building consumer brands in IndiaMint•Oct 07, 2026•Deconstruct
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Deconstruct Upgrades Sunfilters, a First for Indian BrandsBusinessnewsthisweek•Feb 24, 2026•Deconstruct
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Deconstruct Launches Acne Control Moisturizer with Ectoin & Ceramides for Acne-Prone SkinMedia Bulletins•Dec 17, 2025•Deconstruct
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Deconstruct launches ‘Derms Know. Do You’ campaign for gentle, effective skincare backed by dermatologists.Businessnewsthisweek•Aug 07, 2025•Deconstruct
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Indian startups raise $1.76 Bn in JanuaryEntrackr•Feb 03, 2025•Impetus Technologies, Innovaccer, Infra.Market, Aragen and 34 others
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L'Oreal, others infuse Rs 65 crore into deconstructIndiatimes•Jan 22, 2025•Deconstruct, L'Oreal, V3 Ventures, DSG Consumer Partners
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Deconstruct Skincare grows 1000% to ₹200 Cr, raises ₹65 Cr from L’Oréal’s VC fund BOLD, V3 ventures and DSG Consumer PartnersIndiaeducationdiary.in•Jan 22, 2025•Deconstruct, V3 Ventures, DSG Consumer Partners, L'Oreal and 3 others
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