When was Deconstruct founded?

Deconstruct was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Deconstruct located?

Deconstruct is headquartered in Bengaluru, India. It is registered at No.581, 2nd Floor, 1st Main Road, Sector-6, HSR Layout, Bangalore, Bangalore South, Karnataka, India, 560102.

Who is the current CEO of Deconstruct?

Malini Adapureddy of Deconstruct. They are also an angel investors in 1 startup.

Which legal entities is Deconstruct associated with?

Deconstruct is associated with BAYPURE LIFESTYLE PRIVATE LIMITED.

How many employees does Deconstruct have?

As of Aug 31, 2025, Deconstruct has 74 employees, reflecting a 81% year-over-year growth in headcount.

Is Deconstruct a funded company?

Deconstruct is a funded company, having raised a total of $10.4M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 16, 2021.

How much is Deconstruct worth?

The latest valuation of Deconstruct is $***** as of Mar 10, 2025.

When was the latest funding round of Deconstruct?

Deconstruct's latest funding was a $***** Series A round on Dec 24, 2024, with participation from 6 investors. Its primary sector is Beauty Tech. In India, the Beauty Tech sector has seen $23.8M in funding in 2026 to date.

What is the annual revenue of Deconstruct?

Annual revenue of Deconstruct is ₹127Cr as on Mar 31, 2025.

Where does Deconstruct rank among its competitors?

Deconstruct ranks 2nd amongst 367 active competitors, of which 16 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was SkinInspired, which secured $2.9M in Jan, 2026.

Who are the top competitors of Deconstruct?

Deconstruct's top competitors include Foxtale, World of Asaya and Minimalist. Among them, SkinInspired secured the most recent funding round in January, 2026.

Deconstruct - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Platform offering multi-category skincare products. It offers a wide range of science-backed solutions, including face and body care products, lip balms, cleansers, serums, and sunscreens. The brand also provides specialized kits such as an oily skin kit and a skin radiance routine kit. Its products cater to various skin types and concerns, including hydration, brightening, and anti-aging.

Website: thedeconstruct.in
Social
Email ID: *****@thedeconstruct.in
Phone Number: +91 **********
Registered Address: No.581, 2nd Floor, 1st Main Road, Sector-6, HSR Layout, Bangalore, Bangalore South, Karnataka, India, 560102

Key Metrics

Founded Year

2020

Location

Bengaluru, India

Stage

Series A

Total Funding

$10.4M in 3 rounds

Latest Funding Round

Series A, Dec 24, 2024, $*****

Post Money Valuation

$***** as on Mar 10, 2025

Investors

Kalaari Capital & 17 more

Ranked

2^nd among 367 active competitors

Annual Revenue

₹127Cr as on Mar 31, 2025

Employee Count

74 as on Aug 31, 2025

Similar Companies

Foxtale & 937 more

View Deconstruct's full profile

Deconstruct is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BAYPURE LIFESTYLE PRIVATE LIMITED CIN: U51909KA2020PTC133781 , India, Active	Apr 16, 2020	$15M (As on Mar 31, 2025)	74 (As on Aug 01, 2025)

Deconstruct has raised a total funding of $10.4M over 3 rounds. Its first funding round was on Jun 16, 2021. Its latest funding round was a Series A round on Dec 24, 2024 for $*****. 6 investors participated in its latest round. Deconstruct has 10 institutional investors and 8 angel investors.

Here is the list of recent funding rounds of Deconstruct:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 24, 2024	3126869	Series A	3974933	3561265	1643861	3026209
Aug 12, 2022	7430954	Seed	1748924	5897460	5576683	Beenext & 1 more
Jun 16, 2021	8041699	Seed	2531307	3061352	Beenext	Pravega Ventures & 8 more

Access funding benchmarks and valuations. Sign up today!

View details of Deconstruct's funding rounds and investors

The founders of Deconstruct is Malini Adapureddy. Malini Adapureddy is the CEO of Deconstruct.

Here are the details of Deconstruct's key team members:

Malini Adapureddy: Founder & CEO of Deconstruct. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

Deconstruct's Board of Directors

Deconstruct's board has 1 active member. Malini Adapureddy is part of team.

Here is the list of Deconstruct's board of directors:

Name	Type	Representing	Status	Duration
Malini Adapureddy	Team	-	Current	5y 11m
Adapureddy Srimalini	Team	-	Current	5y 11m
Sreedevi Adapureddi	Investor	-	Current	5y 11m

View details of Deconstruct's Founder profiles and Board Members

Deconstruct's employee count trend

Deconstruct has 74 employees as of Aug 25. The total employee count is 80.0% more than what it was in Aug 24. Here is Deconstruct's employee count trend over the years:

Uncover Deconstruct's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Deconstruct include Foxtale, World of Asaya and Minimalist. Here is the list of Top 10 competitors of Deconstruct, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foxtale 2021, Mumbai (India), Series C	Online brand of skincare, face, lip, body care, and perfume products	$56.8M	Z47, Panthera & 25 others	70/100
2nd	Deconstruct 2020, Bengaluru (India), Series A	Platform offering multi-category skincare products	$10.4M	Verlinvest, Kalaari Capital & 16 others	68/100
3rd	World of Asaya 2021, Bengaluru (India), Seed	Online brand offering skincare products	$6.01M	Ashrayahasthatrust, RPSG Capital Ventures ... & 15 others	65/100
4th	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$15M	Peak XV Partners, Unilever Ventures & 2 others	61/100
5th	Conscious Chemist 2019, Gurugram (India), Seed	Internet first brand offering skin care products	$3.69M	Inflection Point Ventures, Maa Creations ... & 17 others	59/100
6th	Dr. Sheth's 2015, Mumbai (India), Acquired	Manufacturer of skincare products addressing various skin types and concerns	$720K	Astir Ventures, UBR Capital & 47 others	59/100
7th	Aqualogica 2019, Gurugram (India), Unfunded	Retailer of skincare products	-	-	58/100
8th	SkinInspired 2022, Udaipur (India), Series A	Luxury skincare brand offering products designed for indian skin	$4.39M	Unilever Ventures, Spring & 4 others	54/100
9th	Cetaphil 1947, Mumbai (India), Unfunded	Brand of skin care products	-	-	52/100
10th	The Skin Diet Company 2021, Indore (India), Unfunded	Internet first brand offering natural skincare products	-	-	51/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Deconstruct's competitors? Click here to see the top ones

Founders own 42.51%, Funds (largest shareholder) own 47.05%, Enterprises own 0.83% and Angels own 2.12%. The net worth of Deconstruct's founders is INR 110Cr as of Mar 10, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	42.51%	110Cr	6335430	8747814	5738237	1825427
Malini Adapureddy	8894329	5975760	8469319	8587016	3419915	4315410
Fund	47.05%	122Cr	9009506	1702918	9109721	7202421
Kalaari Capital	6676742	8591676	8085351	1006824	2219201	1362751
Beenext	3521631	7048736	7164878	4261907	8127142	3068378
DSG Consumer Partners	2667441	9584688	5252115	7245241	2916835	6196722
Enterprise	0.83%	2.15Cr	0	0	0	0
Angel	2.12%	5.47Cr	31	33	91	96
Other People	-	1.1L	0	0	0	0
ESOP Pool	7.50%	19.5Cr	4434707	5360765	8401064	3650375
Total	100.00%	260Cr	5440291	5156172	5758022	3326506