When was Minimalist founded?

Minimalist was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Minimalist located?

Minimalist is headquartered in Jaipur, India. It is registered at 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar (Jaipur), Jaipur, Jaipur, Rajasthan, India, 302015.

Which legal entities is Minimalist associated with?

Minimalist is associated with UPRISING SCIENCE PRIVATE LIMITED.

How many employees does Minimalist have?

As of Aug 31, 2025, Minimalist has 518 employees, reflecting a 9% year-over-year decline in headcount.

Is Minimalist a funded company?

Minimalist is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jul 23, 2021.

How much is Minimalist worth?

The last known valuation of Minimalist was $***** as of Jan 22, 2025.

When was the latest funding round of Minimalist?

Minimalist's latest funding was a $***** Series A round on Jul 23, 2021, with participation from 2 investors. Its primary sector is Beauty & Personal Care Products. In India, the Beauty & Personal Care Products sector has seen $42.1M in funding in 2026 to date.

What is the annual revenue of Minimalist?

Annual revenue of Minimalist is between ₹500 Cr and ₹1,000 Cr as on Mar 31, 2026

Where does Minimalist rank among its competitors?

Minimalist ranks 5th amongst 1527 active competitors, of which 98 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Starface World, which secured $105M in Mar, 2026.

Who are the top competitors of Minimalist?

Minimalist's top competitors include Foxtale, Deconstruct and World of Asaya. Among them, Starface World secured the most recent funding round in March, 2026.

Minimalist - 2026 Company Profile, Team, Funding, Competitors & Financials

Minimalist is an acquired company based in Jaipur (India), founded in 2018 by Mohit Yadav and Rahul Yadav. It operates as an Online retailer of skincare, body, hair, and lip care products. Minimalist has raised $15M in funding from Peak XV Partners, with last known valuation of $*****. The company has 1527 active competitors, including 98 funded and 48 that have exited. Its top competitors include companies like Foxtale, Deconstruct and World of Asaya.

Company Details

Online retailer of skincare, body, hair, and lip care products. The company offers cleansers, serums, moisturizers, sunscreens, and treatments. Product categories include items for acne, pigmentation, dryness, UV damage, and aging. Hair care offerings address concerns like hair fall, dandruff, and oily scalp.

Website: beminimalist.co
Social
Email ID: *****@beminimalist.co
Phone Number: +91 **********
Registered Address: 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar (Jaipur), Jaipur, Jaipur, Rajasthan, India, 302015

Key Metrics

Founded Year

2018

Location

Jaipur, India

Stage

Acquired

Total Funding

$15M in 1 round

Latest Funding Round

Series A, Jul 23, 2021, $*****

Last Known Valuation

$***** as on Jan 22, 2025

Investors

Peak XV Partners & 3 more

Ranked

5^th among 1527 active competitors

Annual Revenue

₹500 - ₹1,000 Cr as on Mar 31, 2026

Employee Count

518 as on Aug 31, 2025

Similar Companies

Foxtale & 869 more

Exit Details

Acquired by Hindustan Unilever (Jan 22, 2025)

View Minimalist's full profile

Minimalist is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UPRISING SCIENCE PRIVATE LIMITED CIN: U36999RJ2018PTC061104 , India, Active	May 03, 2018	₹500 - ₹1,000 Cr (As on Mar 31, 2026)	489 (As on May 01, 2026)

Minimalist got acquired by Hindustan Unilever on Jan 22, 2025 at an acquisition amount of $*****.

Click here to take a look at Minimalist's acquisition in detail

Minimalist has raised a total funding of $15M over 1 round. Its latest funding round was a Series A round on Jul 23, 2021 for $*****. 2 investors participated in its latest round. Minimalist has 4 institutional investors.

Here is the list of recent funding rounds of Minimalist:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 23, 2021	2658122	Series A	6713159	6692216	8626959	2162417

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View details of Minimalist's funding rounds and investors

The founders of Minimalist are Mohit Yadav and Rahul Yadav.

Here are the details of Minimalist's key team members:

Mohit Yadav: Co-Founder of Minimalist and founder of 1 other company. They are also an angel investor in 11 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Rahul Yadav: Co-Founder of Minimalist and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 phone number

Minimalist's Board of Directors

Minimalist's board has 3 active members. Ravishankar Ambalaparambil, Harman Dhillon and Vinita Korti Patil are independent board members.

Here is the list of Minimalist's board of directors:

Name	Type	Representing	Status	Duration
Ravishankar Ambalaparambil	Independent board member	-	Current	1y 2m
o{vrepm	Independent board member	-	Current	8y 6m
jkq{zqn	Independent board member	-	Past	1y 7m

View details of Minimalist's Founder profiles and Board Members

Minimalist's employee count trend

Minimalist has 518 employees as of Aug 25. The total employee count is 9.0% lower than what it was in Aug 24. Here is Minimalist's employee count trend over the years:

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Top competitors of Minimalist include Foxtale, Deconstruct and World of Asaya. Here is the list of Top 10 competitors of Minimalist, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foxtale 2021, Mumbai (India), Series C	Online brand of skincare, face, lip, body care, and perfume products	$56.8M	Panthera, Z47 & 25 others	73/100
2nd	Deconstruct 2020, Bengaluru (India), Series A	Platform offering multi-category skincare products	$10.4M	Kalaari Capital, Beenext & 16 others	70/100
3rd	World of Asaya 2021, Bengaluru (India), Seed	Online brand offering skincare products	$6.01M	Ashrayahasthatrust, RPSG Capital Ventures ... & 17 others	67/100
4th	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
5th	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$15M	Peak XV Partners, Unilever Ventures & 2 others	61/100
6th	TULA 2014, New York City (United States), Acquired	Private label brand of skincare products for women	$12.7M	L Catterton, Cornell Venture Capital & 3 others	61/100
7th	Conscious Chemist 2019, Gurugram (India), Seed	Internet first brand offering skin care products	$3.69M	Inflection Point Ventures, Maa Creations ... & 17 others	59/100
8th	Dr. Sheth's 2015, Mumbai (India), Acquired	Manufacturer of skincare products addressing various skin types and concerns	$720K	ACG Group, Dominor & 47 others	59/100
9th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	57/100
10th	Starface World 2019, New York City (United States), Series A	Private label brand of pimple care stickers	$108M	Asto Consumer Partners, Align Ventures & 10 others	56/100

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Founders (largest shareholder) own 65.91%, Funds own 34.09% and ESOP Pool own 0.00%. The net worth of Minimalist's founders is INR 372Cr as of Jul 23, 2021.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	65.91%	372Cr	1618126	2468550	8145760	2798922
Mohit Yadav	8108257	9229173	6569647	7513419	6459065	3538560
Fund	34.09%	193Cr	5460453	7334908	1353485	9615870
Peak XV Partners	2720767	4506699	7217189	8224573	6668911	8643775
Unilever Ventures	857	826	716	237	913	636
ESOP Pool	0.00%	47.9K	0	0	0	0
Total	100.00%	565Cr	8619215	6668235	2135645	2228899