When was Minimalist founded?

Minimalist was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Minimalist located?

Minimalist is headquartered in Jaipur, India. It is registered at 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar (Jaipur), Jaipur, Jaipur, Rajasthan, India, 302015.

Which legal entities is Minimalist associated with?

Minimalist is associated with UPRISING SCIENCE PRIVATE LIMITED.

How many employees does Minimalist have?

As of May 31, 2026, the latest employee count at Minimalist is 489.

Is Minimalist a funded company?

Minimalist is a funded company, having raised a total of ₹***** in its 1st and only funding round, a Series A round on Jul 23, 2021.

How much is Minimalist worth?

The last known valuation of Minimalist was $***** as of Jan 22, 2025.

When was the latest funding round of Minimalist?

Minimalist's latest funding was a ₹***** Series A round on Jul 23, 2021, with participation from 2 investors.

What is the annual revenue of Minimalist?

Annual revenue of Minimalist is between ₹500 Cr and ₹1,000 Cr as on Mar 31, 2026

Where does Minimalist rank among its competitors?

Minimalist ranks 4th amongst 1679 active competitors, of which 99 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was World of Asaya, which secured $9.2M in Jul, 2026.

Who are the top competitors of Minimalist?

Minimalist's top competitors include Foxtale, Deconstruct and World of Asaya. Among them, World of Asaya secured the most recent funding round in July, 2026.

Minimalist - 2026 Company Profile, Team, Funding, Competitors & Financials

Minimalist is an acquired company based in Jaipur (India), founded in 2018 by Mohit Yadav and Rahul Yadav. It operates as an Online retailer of skincare, body, hair, and lip care products. Minimalist has raised $19.5M in funding from Peak XV Partners, with last known valuation of $*****. The company has 1679 active competitors, including 99 funded and 49 that have exited. Its top competitors include companies like Foxtale, Deconstruct and World of Asaya.

Company Details

Online retailer of skincare, body, hair, and lip care products. The company offers cleansers, serums, moisturizers, sunscreens, and treatments. Product categories include items for acne, pigmentation, dryness, UV damage, and aging. Hair care offerings address concerns like hair fall, dandruff, and oily scalp.

Website: beminimalist.co
Social
Email ID: *****@beminimalist.co
Phone Number: +91 **********
Part Of
Registered Address: 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar (Jaipur), Jaipur, Jaipur, Rajasthan, India, 302015

Key Metrics

Founded Year

2018

Location

Jaipur, India

Stage

Acquired

Total Funding

$19.5M in 1 round

Latest Funding Round

Series A, Jul 23, 2021, ₹*****

Last Known Valuation

$***** as on Jan 22, 2025

Investors

Peak XV Partners & 3 more

Ranked

4^th among 1679 active competitors

Annual Revenue

₹500 - ₹1,000 Cr as on Mar 31, 2026

Employee Count

489 as on May 31, 2026

Similar Companies

Foxtale & 960 more

Exit Details

Acquired by Hindustan Unilever (Jan 22, 2025)

View Minimalist's full profile

Minimalist is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UPRISING SCIENCE PRIVATE LIMITED CIN: U36999RJ2018PTC061104 , India, Active	May 03, 2018	₹500 - ₹1,000 Cr (As on Mar 31, 2026)	489 (As on May 01, 2026)

Minimalist got acquired by Hindustan Unilever on Jan 22, 2025 at an acquisition amount of $*****.

Click here to take a look at Minimalist's acquisition in detail

Minimalist has raised a total funding of $19.5M over 1 round. Its latest funding round was a Series A round on Jul 23, 2021 for ₹*****. 2 investors participated in its latest round. Minimalist has 4 institutional investors.

Here is the list of recent funding rounds of Minimalist:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 23, 2021	3831413	Series A	5341383	6927882	6428788	3467365

Access funding benchmarks and valuations. Sign up today!

View details of Minimalist's funding rounds and investors

The founders of Minimalist are Mohit Yadav and Rahul Yadav.

Here are the details of Minimalist's key team members:

Mohit Yadav: Co-Founder of Minimalist and founder of 1 other company. They are also an angel investor in 11 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Rahul Yadav: Co-Founder of Minimalist and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 phone number

Minimalist's Board of Directors

Minimalist's board has 3 active members. Ravishankar Ambalaparambil, Harman Dhillon and Vinita Korti Patil are independent board members.

Here is the list of Minimalist's board of directors:

Name	Type	Representing	Status	Duration
Ravishankar Ambalaparambil	Independent board member	-	Current	1y 5m
awuyavt	Independent board member	-	Current	4y 7m
yojhexh	Independent board member	-	Past	3y 9m

View details of Minimalist's Founder profiles and Board Members

Minimalist's employee count trend

Minimalist has 489 employees as of May 26. The total employee count is 11.0% lower than what it was in May 25. Here is Minimalist's employee count trend over the years:

Uncover Minimalist's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Minimalist include Foxtale, Deconstruct and World of Asaya. Here is the list of Top 10 competitors of Minimalist, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foxtale 2021, Mumbai (India), Series C	Online brand of skincare, face, lip, body care, and perfume products	$56.8M	Panthera, Z47 & 25 others	74/100
2nd	Deconstruct 2020, Bengaluru (India), Series A	Platform offering multi-category skincare products	$10.4M	Kalaari Capital, Beenext & 16 others	73/100
3rd	World of Asaya 2021, Bengaluru (India), Series A	Retailer of skincare products formulated for pigmentation and acne treatment	$15.7M	RPSG Capital Ventures, Ashrayahasthatrust ... & 27 others	73/100
4th	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$19.5M	Peak XV Partners, Unilever Ventures & 2 others	64/100
5th	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
6th	Dermatouch 2021, Ahmedabad (India), Acquired	Retailer of dermatologically tested skincare products for various skin concerns	$3.17M	Igfa Ventures, J G Enterprise & 26 others	62/100
7th	TULA 2014, New York City (United States), Acquired	Private label brand of skincare products for women	$12.7M	L Catterton, Cornell Venture Capital & 3 others	61/100
8th	True Botanicals 2014, San Francisco (United States), Series B	Clean, clinically proven skincare with potent, safe, and effective ingredients	$21.6M	Sonoma Brands Capital, Unilever Ventures ... & 10 others	60/100
9th	Tatcha 2009, San Francisco (United States), Acquired	Internet first brand offering natural skincare products	$21.3M	Castanea Partners, Fifth Down Capital & 3 others	59/100
10th	Conscious Chemist 2019, Gurugram (India), Seed	Internet first brand offering skin care products	$3.69M	Maa Creations, Inflection Point Ventures ... & 17 others	59/100

Get insights and benchmarks for competitors of 2M+ companies! Sign up today!

Looking for more details on Minimalist's competitors? Click here to see the top ones

Founders (largest shareholder) own 65.91%, Funds own 34.09% and ESOP Pool own 0.00%. The net worth of Minimalist's founders is INR 372Cr as of Jul 23, 2021.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	65.91%	372Cr	8386979	2747888	7266257	2502649
Mohit Yadav	7962030	6662685	9789277	5031264	1542440	9571145
Fund	34.09%	193Cr	6199177	6531108	7612152	1736705
Peak XV Partners	7614689	9133768	6999311	6563070	1388594	8859869
Unilever Ventures	462	179	436	710	220	324
ESOP Pool	0.00%	47.9K	0	0	0	0
Total	100.00%	565Cr	6184648	1730039	4138250	6170096