Where is Deserve located?

Deserve is headquartered in Murray, United States. It is registered at PO Box 57780 Murray, UT 84157.

How many employees does Deserve have?

As of Mar 31, 2026, the latest employee count at Deserve is 78.

Is Deserve a funded company?

Deserve is a funded company, having raised a total of $145M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of Deserve?

Deserve's latest funding was a $***** Conventional Debt round on May 11, 2022, with participation from 3 investors.

Where does Deserve rank among its competitors?

Deserve ranks 1st amongst 7 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Affiniti, which secured $15M in May, 2025.

Who are the top competitors of Deserve?

Deserve's top competitors include Episode Six, Affiniti and Tallied. Among them, Affiniti secured the most recent funding round in May, 2025.

Deserve - 2026 Company Profile, Team, Funding & Competitors

Deserve is an acquired company based in Murray (United States), founded in 2013 by Kalpesh Kapadia and Mike Hallinan. It operates as a Credit builder cards for consumers. Deserve has raised $145M in funding from investors like Accel, Mastercard and Sallie Mae. The company has 7 active competitors, including 4 funded and 2 that have exited. Its top competitors include companies like Episode Six, Affiniti and Tallied.

Company Details

Deserve offers credit builder cards for consumers. It offers alternate credit cards for students, professionals, and individuals that build credit scores for making purchases. It takes into account various alternative data points to determine creditworthiness, such as education, current financial health, and future employability and earnings potential. It offers an app-based platform that is available on iOS & Android devices.

Website: www.deserve.com
Social
Email ID: *****@deserve.com
Phone Number: +1 **********
Registered Address: PO Box 57780 Murray, UT 84157

Key Metrics

Founded Year

2013

Location

Murray, United States

Stage

Acquired

Total Funding

$145M in 10 rounds

Latest Funding Round

Conventional Debt, May 11, 2022, $*****

Investors

Accel & 22 more

Ranked

1^st among 7 active competitors

Employee Count

78 as on Mar 31, 2026

Investment & Acquisitions

HM Bradley

Similar Companies

Episode Six & 13 more

Exit Details

Acquired by Intuit (Apr 30, 2025)

View Deserve's full profile

Deserve is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DESERVE CIN: 454455352 , United States, Active	Dec 31, 1999	-	45 (As on Dec 31, 2024)	-

Deserve got acquired by Intuit on Apr 30, 2025.

Click here to take a look at Deserve's acquisition in detail

Deserve has raised a total funding of $145M over 10 rounds. Its latest funding round was a Conventional Debt round on May 11, 2022 for $*****. 3 investors participated in its latest round. Deserve has 22 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Deserve:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 11, 2022	8965938	Conventional Debt	2900737	2300541	4468390	9135340
Oct 27, 2021	3739021	Series D	3427560	6370353	1256332	Visa & 8 more
Jun 24, 2021	5868510	Series D	3880269	1807432	Mastercard & 2 more	Sallie Mae & 2 more

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View details of Deserve's funding rounds and investors

The founders of Deserve are Kalpesh Kapadia and Mike Hallinan.

Here are the details of Deserve's key team members:

Kalpesh Kapadia: Former Co-Founder of Deserve and founder of 2 other companies, Deserve Cards and SelfScore. They are also an angel investor in 1 startup.
Mike Hallinan: Co-Founder - Leadership across technology, product, and cybersecurity of Deserve.

View details of Deserve's Founder profiles and Board Members

Deserve's employee count trend

Deserve has 78 employees as of Mar 26. Here is Deserve's employee count trend over the years:

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Top competitors of Deserve include Episode Six, Affiniti and Tallied. Here is the list of Top 10 competitors of Deserve, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Deserve 2013, Murray (United States), Acquired	Credit builder cards for consumers	$145M	BYU Cougar Capital, Goldman Sachs Investment Partners ... & 21 others	74/100
2nd	Episode Six 2015, Hong Kong (China), Series C	Provider of card issuing and ledger infrastructure for financial institutions	$85M	HSBC, Avenir Growth Capital & 4 others	65/100
3rd	Affiniti 2022, New York City (United States), Series A	Provider of industry-specific small business credit cards	$28M	SignalFire, Contrarian Thinking Capital & 6 others	53/100
4th	Tallied 2022, San Francisco (United States), Series B	Platform to build consumer and corporate credit card programs	$18.9M	Sagard, Portage & 1 others	47/100
5th	Power 2021, Chicago (United States), Acquired	Platform offering credit card solution for digital brands	$16.1M	Anthemis Group, Fin Capital & 11 others	44/100
6th	Deserve Cards 2013, Palo Alto (United States), Series D	API-based solutions for credit-card-as-a-service	$50M	Mission Holdings	41/100
7th	Optimize Financial Technology 2019, San Diego (United States), Deadpooled	API-driven white-label credit card solution for clients	-	Emerging Ventures	17/100
8th	Gateway Financial 2023, Scottsdale (United States), Unfunded	Provider of credit card processing services for businesses	-	-	16/100