Where is Deserve located?

Deserve is headquartered in Murray, United States. It is registered at PO Box 57780 Murray, UT 84157.

How many employees does Deserve have?

As of Mar 31, 2026, the latest employee count at Deserve is 78.

Is Deserve a funded company?

Deserve is a funded company, having raised a total of $145M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round.

How much is Deserve worth?

The last known valuation of Deserve was $***** as of Jun 24, 2021.

When was the latest funding round of Deserve?

Deserve's latest funding was a $***** Conventional Debt round on May 11, 2022, with participation from 3 investors. Its primary sector is Payments. In United States, the Payments sector has seen $5.82B in funding in 2026 to date.

Where does Deserve rank among its competitors?

Deserve ranks 2nd amongst 45 active competitors, of which 16 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Vegapay, which secured $3.96M in Jul, 2026.

Who are the top competitors of Deserve?

Deserve's top competitors include Cardless, Credit Saison and Episode Six. Among them, Vegapay secured the most recent funding round in July, 2026.

Deserve - 2026 Company Profile, Team, Funding & Competitors

Company Details

Deserve offers credit builder cards for consumers. It offers alternate credit cards for students, professionals, and individuals that build credit scores for making purchases. It takes into account various alternative data points to determine creditworthiness, such as education, current financial health, and future employability and earnings potential. It offers an app-based platform that is available on iOS & Android devices.

Website: deserve.com
Social
Email ID: *****@deserve.com
Phone Number: +1 **********
Registered Address: PO Box 57780 Murray, UT 84157

Key Metrics

Founded Year

2013

Location

Murray, United States

Stage

Acquired

Total Funding

$145M in 10 rounds

Latest Funding Round

Conventional Debt, May 11, 2022, $*****

Last Known Valuation

$***** as on Jun 24, 2021

Investors

Accel & 22 more

Ranked

2^nd among 45 active competitors

Employee Count

78 as on Mar 31, 2026

Investment & Acquisitions

HM Bradley

Similar Companies

Episode Six & 16 more

Exit Details

Acquired by Intuit (Apr 30, 2025)

View Deserve's full profile

Deserve is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
DESERVE CIN: 454455352 , United States, Active	Dec 31, 1999	-	45 (As on Dec 31, 2024)	-

Deserve got acquired by Intuit on Apr 30, 2025.

Click here to take a look at Deserve's acquisition in detail

Deserve has raised a total funding of $145M over 10 rounds. Its latest funding round was a Conventional Debt round on May 11, 2022 for $*****. 3 investors participated in its latest round. Deserve has 22 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Deserve:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 11, 2022	3908668	Conventional Debt	8975083	5343066	1123382	9663125
Oct 27, 2021	7501274	Series D	8173458	8811935	9905410	Visa & 8 more
Jun 24, 2021	9920184	Series D	4988845	8015750	Mastercard & 2 more	Sallie Mae & 2 more

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View details of Deserve's funding rounds and investors

The founders of Deserve are Kalpesh Kapadia and Mike Hallinan.

Here are the details of Deserve's key team members:

Kalpesh Kapadia: Former Co-Founder of Deserve and founder of 2 other companies, Deserve Cards and SelfScore. They are also an angel investor in 1 startup.
Mike Hallinan: Co-Founder - Leadership across technology, product, and cybersecurity of Deserve and founder of 1 other company.

View details of Deserve's Founder profiles and Board Members

Deserve's employee count trend

Deserve has 78 employees as of Mar 26. Here is Deserve's employee count trend over the years:

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Top competitors of Deserve include Cardless, Credit Saison and Episode Six. Here is the list of Top 10 competitors of Deserve, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cardless 2019, San Francisco (United States), Series C	Credit cards for consumers	$150M	Activant Capital, Spark Capital & 19 others	72/100
2nd	Deserve 2013, Murray (United States), Acquired	Credit builder cards for consumers	$145M	Goldman Sachs, Goldman Sachs Investment Partners ... & 21 others	68/100
3rd	Credit Saison 1951, Tokyo (Japan), Public	Provider of credit cards and related financial services	-	-	65/100
4th	Episode Six 2015, Austin (United States), Series C	Developer of cloud native card issuing and ledger infrastructure software	$85M	HSBC, Mastercard & 4 others	64/100
5th	Vegapay 2022, Mumbai (India), Series A	B2B fintech platform providing technology for credit, card, lending, and banking products	$10.6M	Elevation Capital, Vertex Ventures & 17 others	59/100
6th	Spense 2022, Bengaluru (India), Seed	Provider of APIs and SDKs for fintech and digital banking	$5M	GrowthCap Ventures, Arkam Ventures & 27 others	59/100
7th	Brim Financial 2017, Toronto (Canada), Series C	NFC-enabled credit card payment solution for individuals	$102M	EPIC Ventures, Export Development Canada & 7 others	58/100
8th	Euronet Communications BV 1994, Public	Provider of electronic payment processing and cross border transaction services	-	Euroventures, Innova Capital & 1 others	54/100
9th	42 Card Solutions 2020, Bengaluru (India), Seed	Credit card solution provider for banks and other regulated financial institutions	$8.16M	Beenext, SIG Venture Capital & 9 others	52/100
10th	Banese Card 2000, Brazil, Unfunded	Personalized credit card solution for businesses	-	-	49/100