When was dscout founded?

dscout was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is dscout located?

dscout is headquartered in Chicago, United States. It is registered at Chicago, Illinois.

Who is the current CEO of dscout?

Michael Winnick of dscout. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is dscout associated with?

dscout is associated with DSCOUT, INC..

How many employees does dscout have?

As of Apr 30, 2026, the latest employee count at dscout is 310.

Is dscout a funded company?

dscout is a funded company, having raised a total of $81M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2011.

When was the latest funding round of dscout?

dscout's latest funding was a $***** Series C round on Mar 17, 2022, with participation from 1 investor.

Where does dscout rank among its competitors?

dscout ranks 4th amongst 1066 active competitors, of which 188 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was WEVO, which secured an undisclosed amount in Dec, 2025.

Who are the top competitors of dscout?

dscout's top competitors include User Testing, Ai Palette and Faraday. Among them, WEVO secured the most recent funding round in December, 2025.

dscout - 2026 Company Profile, Team, Funding & Competitors

dscout is a series C company based in Chicago (United States), founded in 2011 by Michael Winnick. It operates as a Provider of a platform for conducting and analyzing user experience research. dscout has raised $81M in funding from investors like Beringea, Synetro Group and Guidepost Growth Equity. The company has 1066 active competitors, including 188 funded and 91 that have exited. Its top competitors include companies like User Testing, Ai Palette and Faraday.

Company Details

Provider of a platform for conducting and analyzing user experience research. The platform facilitates participant recruitment, research method execution, and data analysis. It supports various research methods, including usability testing, concept testing, and field studies. The platform also offers features for organizing insights and generating reports.

Website: dscout.com
Social
Email ID: *****@dscout.com
Registered Address: Chicago, Illinois

Key Metrics

Founded Year

2011

Location

Chicago, United States

Stage

Series C

Total Funding

$81M in 5 rounds

Latest Funding Round

Series C, Mar 17, 2022, $*****

Investors

Beringea & 4 more

Ranked

4^th among 1066 active competitors

Employee Count

310 as on Apr 30, 2026

Investment & Acquisitions

Panelfox

Similar Companies

User Testing & 647 more

View dscout's full profile

dscout is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DSCOUT, INC. CIN: 453120898 , United States, Active		-	185 (As on Dec 31, 2024)	-

dscout has raised a total funding of $81M over 5 rounds. Its first funding round was on 2011. Its latest funding round was a Series C round on Mar 17, 2022 for $*****. 1 investor participated in its latest round. dscout has 5 institutional investors.

Here is the list of recent funding rounds of dscout:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 17, 2022	8757501	Series C	6233048	9401868	3691396	1074284
Apr 12, 2018	7838962	Series B	5728000	5199518	2718324	Synetro Group
Jan 25, 2017	1176814	Series A	5650886	5706923	7504648	3597542

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View details of dscout's funding rounds and investors

The founders of dscout is Michael Winnick. Michael Winnick is the CEO of dscout.

Here are the details of dscout's key team members:

Michael Winnick: Founder & CEO of dscout. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address

dscout's Board of Directors

dscout's board has 6 active members. Michael Winnick, Michael Gross, Dan (Chip) Hardt, Chip Hardt, Scott Ternovits and Pantelis A. Georgiadis are independent board members.

Here is the list of dscout's board of directors:

Name	Type	Representing	Status	Duration
Michael Winnick	Independent board member	-	Current	11y 7m
luickmy	Independent board member	-	Current	9y 8m
ehiyxti	Independent board member	-	Current	4y 1m
gyjttwh	Independent board member	-	Current	3y 8m
nxsu{{r	Independent board member	-	Current	6y 4m
uahofcn	Independent board member	-	Current	6y 7m

View details of dscout's Founder profiles and Board Members

dscout's employee count trend

dscout has 310 employees as of Apr 26. Here is dscout's employee count trend over the years:

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Top competitors of dscout include User Testing, Ai Palette and Faraday. Here is the list of Top 10 competitors of dscout, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Insight Partners, Accel & 15 others	79/100
2nd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	pi Ventures, Decacorn Capital & 10 others	71/100
3rd	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 5 others	70/100
4th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
5th	Earnest Analytics 2012, New York City (United States), Acquired	Online market research platform for consumer intelligence data	$33.5M	Pivot Investment Partners, Greycroft & 5 others	69/100
6th	Intent 2010, London (United Kingdom), Seed	Provider of customer artificial intelligence platform generating insights from behavioural data	$16.3M	Oxford Capital & 22 others	67/100
7th	WEVO 2017, Boston (United States), Series B	AI based user feedback analytics platform	$17.8M	Accenture, Cervin & 5 others	66/100
8th	Mixpanel 2009, San Francisco (United States), Series C	Provides product analytics software for product teams	$277M	Andreessen Horowitz, Bain Capital & 9 others	65/100
9th	unitQ 2018, San Mateo (United States), Series B	Cloud and AI based user feedback analytics platform	$41M	Accel, Gradient Ventures & 6 others	65/100
10th	Forsta 2007, New York City (United States), Acquired	Provider of customer journey analytics and market research solution	$1M	DCA Partners, Zobito & 3 others	65/100