When was dscout founded?

dscout was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is dscout located?

dscout is headquartered in Chicago, United States. It is registered at Chicago, Illinois.

Who is the current CEO of dscout?

Michael Winnick of dscout. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is dscout associated with?

dscout is associated with DSCOUT, INC..

How many employees does dscout have?

As of Aug 31, 2026, the latest employee count at dscout is 298.

Is dscout a funded company?

dscout is a funded company, having raised a total of $81M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2011.

When was the latest funding round of dscout?

dscout's latest funding was a $***** Series C round on Mar 17, 2022, with participation from 1 investor.

Where does dscout rank among its competitors?

dscout ranks 6th amongst 1169 active competitors, of which 187 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was PostHog, which secured $75M in Sep, 2025.

Who are the top competitors of dscout?

dscout's top competitors include User Testing, Qualtrics and Ai Palette. Among them, PostHog secured the most recent funding round in September, 2025.

dscout - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of a platform for conducting and analyzing user experience research. The platform facilitates participant recruitment, research method execution, and data analysis. It supports various research methods, including usability testing, concept testing, and field studies. The platform also offers features for organizing insights and generating reports.

Website: dscout.com
Social
Email ID: *****@dscout.com
Registered Address: Chicago, Illinois

Key Metrics

Founded Year

2011

Location

Chicago, United States

Stage

Series C

Total Funding

$81M in 5 rounds

Latest Funding Round

Series C, Mar 17, 2022, $*****

Investors

Beringea & 4 more

Ranked

6^th among 1169 active competitors

Employee Count

298 as on Aug 31, 2026

Investment & Acquisitions

Panelfox

Similar Companies

User Testing & 618 more

View dscout's full profile

dscout is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DSCOUT, INC. CIN: 453120898 , United States, Active		-	185 (As on Dec 31, 2024)	-

dscout has raised a total funding of $81M over 5 rounds. Its first funding round was on 2011. Its latest funding round was a Series C round on Mar 17, 2022 for $*****. 1 investor participated in its latest round. dscout has 5 institutional investors.

Here is the list of recent funding rounds of dscout:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 17, 2022	7589416	Series C	3364070	7849967	5646068	4448194
Apr 12, 2018	8198838	Series B	4153155	2117586	5534418	Synetro Group
Jan 25, 2017	2900346	Series A	2360666	7516362	7097558	9074881

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View details of dscout's funding rounds and investors

The founders of dscout is Michael Winnick. Michael Winnick is the CEO of dscout.

Here are the details of dscout's key team members:

Michael Winnick: Founder & CEO of dscout. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address

dscout's Board of Directors

dscout's board has 6 active members. Michael Winnick, Michael Gross, Dan (Chip) Hardt, Chip Hardt, Scott Ternovits and Pantelis A. Georgiadis are independent board members.

Here is the list of dscout's board of directors:

Name	Type	Representing	Status	Duration
Michael Winnick	Independent board member	-	Current	12y 1m
uxarfhc	Independent board member	-	Current	3y 3m
tnryads	Independent board member	-	Current	4y 4m
ogwrjmy	Independent board member	-	Current	3y 8m
ojrwirn	Independent board member	-	Current	1y 9m
bzxbxmr	Independent board member	-	Current	7y 7m

View details of dscout's Founder profiles and Board Members

dscout's employee count trend

dscout has 298 employees as of Aug 26. Here is dscout's employee count trend over the years:

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Top competitors of dscout include User Testing, Qualtrics and Ai Palette. Here is the list of Top 10 competitors of dscout, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	80/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 10 others	76/100
3rd	Ai Palette 2018, Singapore (Singapore), Acquired	AI-powered platform for CPG innovation, trend discovery, and product development	$12.7M	Exfinity Venture Partners, pi Ventures & 10 others	71/100
4th	Faraday 2012, Burlington (United States), Series A	AI-based platform providing consumer insights to enterprises	$12M	Intercap, FreshTracks Capital & 6 others	69/100
5th	PostHog 2020, San Francisco (United States), Series E	Cloud based product analytics tools	$194M	Peak XV Partners, Y Combinator & 13 others	68/100
6th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Better Angels & 3 others	69/100
7th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
8th	Tavily 2023, New York City (United States), Acquired	AI based research engine optimised for AI agents and LLMs	$25M	Alpha Wave Global, Insight Partners	66/100
9th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	66/100
10th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	-	66/100