When was Qualtrics founded?

Qualtrics was founded in 2002 and raised its 1st funding round 10 years after it was founded.

Where is Qualtrics located?

Qualtrics is headquartered in Provo, United States.

How many employees does Qualtrics have?

As of Aug 31, 2026, the latest employee count at Qualtrics is 9635.

Is Qualtrics a funded company?

Qualtrics is a funded company, having raised a total of $400M across 3 funding rounds to date. The company's 1st funding round was a $70M Series A round, raised on May 15, 2012.

How much is Qualtrics worth?

The last known valuation of Qualtrics was $12.5B as of Mar 13, 2023.

When was the latest funding round of Qualtrics?

Qualtrics' latest funding was a $180M Series C round on Apr 12, 2017, with participation from 3 investors.

Is Qualtrics a Customer Success Management company?

The primary sectors of Qualtrics are Customer Success Management, MarketingTech and HRTech.

Where does Qualtrics rank among its competitors?

Qualtrics ranks 6th amongst 1961 active competitors, of which 310 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Genesys, which secured $25M in Aug, 2026.

Who are the top competitors of Qualtrics?

Qualtrics' top competitors include Medallia, Genesys and Zendesk. Among them, Genesys secured the most recent funding round in August, 2026.

Qualtrics - 2026 Company Profile, Team, Funding & Competitors

Qualtrics is an acquired company based in Provo (United States), founded in 2002 by Ryan Smith and Stuart Orgill. It operates as a Provider of experience management software facilitating customer, employee, and market research. Qualtrics has raised $400M in funding from investors like Accel, Insight Partners and Sequoia Capital, with last known valuation of $12.5B. The company has 1961 active competitors, including 310 funded and 154 that have exited. Its top competitors include companies like Medallia, Genesys and Zendesk.

Company Details

Provider of experience management software facilitating customer, employee, and market research. The platform offers tools for designing products, improving employee engagement, and understanding customer feedback. It enables users to analyze data, identify trends, and implement strategies based on insights. The software aims to improve experiences across various touchpoints.

Website: www.qualtrics.com/
Social

Key Metrics

Founded Year

2002

Location

Provo, United States

Stage

Acquired

Total Funding

$400M in 3 rounds

Latest Funding Round

Series C, Apr 12, 2017, $180M

Last Known Valuation

$12.5B as on Mar 13, 2023

Investors

Accel & 11 more

Ranked

6^th among 1961 active competitors

Employee Count

9,635 as on Aug 31, 2026

Investment & Acquisitions

Press Ganey & 9 more

Similar Companies

Medallia & 1129 more

Exit Details

Acquired by Silver Lake (Mar 13, 2023)

View Qualtrics' full profile

Qualtrics is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
QUALTRICS INTERNATIONAL INC. CIN: 1747748 , United States, Active	Sep 02, 2014	-	-	-
QUALTRICS INDIA PRIVATE LIMITED CIN: U72900MH2021FTC362929 , India, Active	Jun 29, 2021	₹10 - ₹50 Cr (As on Mar 31, 2025)	-

Qualtrics got acquired by Silver Lake, CPP Investments and Accel on Mar 13, 2023 at an acquisition amount of $*****.

Click here to take a look at Qualtrics's acquisition in detail

Qualtrics has raised a total funding of $400M over 3 rounds. Its first funding round was on May 15, 2012. Its latest funding round was a Series C round on Apr 12, 2017 for $180M. 3 investors participated in its latest round. Qualtrics has 12 institutional investors.

Here is the list of recent funding rounds of Qualtrics:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 12, 2017	$180M	Series C	$2.5B	-	Insight Partners, Accel	Sequoia Capital
Sep 24, 2014	$150M	Series B	$1B	-	Insight Partners	Accel, Sequoia Capital
May 15, 2012	$70M	Series A	-	-	Accel, Sequoia Capital	-

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View details of Qualtrics's funding rounds and investors

The founders of Qualtrics are Ryan Smith and Stuart Orgill.

Here are the details of Qualtrics' key team members:

Ryan Smith: Co-Founder of Qualtrics and founder of 1 other company. They are also an angel investor in 13 startups and serve on the boards of 2 companies.
Contact Info: 1 email address
Stuart Orgill: Former Co-Founder of Qualtrics and founder of 2 other companies, Double River Investments and SharePlace.

View details of Qualtrics's Founder profiles and Board Members

Qualtrics' employee count trend

Qualtrics has 9,635 employees as of Aug 26. Here is Qualtrics's employee count trend over the years:

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Top competitors of Qualtrics include Medallia, Genesys and Zendesk. Here is the list of Top 10 competitors of Qualtrics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Medallia 2001, Pleasanton (United States), Acquired	Provider of experience management software and related customer service solutions	$344M	Sequoia Capital, Battery Ventures & 19 others	81/100
2nd	Genesys 1990, Menlo Park (United States), Acquired	Provider of cloud-based platform for customer experience and workforce engagement	$3B	Hellman & Friedman, Salesforce Ventures & 18 others	80/100
3rd	Zendesk 2007, San Francisco (United States), Acquired	Cloud based customer service and engagement platform for businesses	$89.1M	Redpoint Ventures, Benchmark & 20 others	79/100
4th	Pendo 2013, Raleigh (United States), Series F	Provider of a platform for product experience and analytics management	$468M	Sapphire Ventures, Meritech & 19 others	78/100
5th	Exotel 2011, Bengaluru (India), Series D	Provider of cloud-based communication platform offering AI-powered customer engagement solutions	$97.7M	A91 Partners, Steadview & 65 others	77/100
6th	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	HTIF, ADS Ventures & 10 others	76/100
7th	Culture Amp 2009, Richmond (Australia), Series F	Employee experience management platform	$258M	Index Ventures, Blackbird Ventures & 11 others	73/100
8th	WorkJam 2014, Montreal (Canada), Series D	Provider of a platform for frontline workforce management and engagement	$167M	Inovia Capital, SLW & 12 others	73/100
9th	Lattice 2015, San Francisco (United States), Series F	Provider of a platform for managing employee performance, engagement, and compensation	$332M	Tiger Global Management, Thrive Capital & 24 others	73/100
10th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Salesforce Ventures, Permira & 7 others	71/100

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Qualtrics has not made any investments yet. Qualtrics has made 10 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 06, 2025	Acquisition	Press Ganey	1984	South Bend (United States)
Jul 29, 2021	Acquisition	Clarabridge	2006	Reston (United States)
Jul 20, 2021	Acquisition	Usermind	2013	Seattle (United States)