Qualtrics - About the company
Qualtrics is an acquired company based in Provo (United States), founded in 2002 by Ryan Smith and Stuart Orgill. It operates as a Provider of experience management software facilitating customer, employee, and market research. Qualtrics has raised $400M in funding from investors like Accel, Insight Partners and Sequoia Capital, with last known valuation of $8B. The company has 1948 active competitors, including 320 funded and 154 that have exited. Its top competitors include companies like Zendesk, Medallia and Genesys.
Company Details
Provider of experience management software facilitating customer, employee, and market research. The platform offers tools for designing products, improving employee engagement, and understanding customer feedback. It enables users to analyze data, identify trends, and implement strategies based on insights. The software aims to improve experiences across various touchpoints.
- Website
- www.qualtrics.com/
- Social
Key Metrics
Founded Year
2002
Location
Provo, United States
Stage
Acquired
Total Funding
$400M in 3 rounds
Latest Funding Round
Last Known Valuation
$8B as on Nov 11, 2018
Ranked
6th among 1948 active competitors
Employee Count
6,377 as on Jun 30, 2026
Investment & Acquisitions
Exit Details
Acquired by Silver Lake (Mar 13, 2023)
Legal entities associated with Qualtrics
Qualtrics is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
QUALTRICS INTERNATIONAL INC. CIN: 1747748 , United States, Active | Sep 02, 2014 | - | - | - |
QUALTRICS INDIA PRIVATE LIMITED CIN: U72900MH2021FTC362929 , India, Active | Jun 29, 2021 | ₹10 - ₹50 Cr (As on Mar 31, 2024) | - |
Qualtrics's acquisition details
Qualtrics got acquired by Silver Lake, CPP Investments and Accel on Mar 13, 2023 at an acquisition amount of $*****.
Click here to take a look at Qualtrics's acquisition in detail
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Qualtrics's funding and investors
Qualtrics has raised a total funding of $400M over 3 rounds. Its first funding round was on May 15, 2012. Its latest funding round was a Series C round on Apr 12, 2017 for $180M. 3 investors participated in its latest round. Qualtrics has 11 institutional investors.
Here is the list of recent funding rounds of Qualtrics:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 12, 2017 | $180M | Series C | $2.5B | - | ||
Sep 24, 2014 | $150M | Series B | $1B | - | ||
May 15, 2012 | $70M | Series A | - | - | - |
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Qualtrics' founders and board of directors
Founder? Claim ProfileThe founders of Qualtrics are Ryan Smith and Stuart Orgill.
Here are the details of Qualtrics' key team members:
- Ryan Smith: Co-Founder of Qualtrics and founder of 1 other company. They are also an angel investor in 13 startups and serve on the boards of 2 companies.Contact Info: 1 email address
- Stuart Orgill: Former Co-Founder of Qualtrics and founder of 2 other companies, Double River Investments and SharePlace.
View details of Qualtrics's Founder profiles and Board Members
Qualtrics' employee count trend
Qualtrics has 6,377 employees as of Jun 26. Here is Qualtrics's employee count trend over the years:
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Qualtrics's Competitors and alternates
Top competitors of Qualtrics include Zendesk, Medallia and Genesys. Here is the list of Top 10 competitors of Qualtrics, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Zendesk 2007, San Francisco (United States), Acquired | Cloud based customer service and engagement platform for businesses | $89.1M | 84/100 | |
2nd |  Medallia 2001, Pleasanton (United States), Acquired | Provider of experience management software and related customer service solutions | $340M | 81/100 | |
3rd |  Genesys 1990, Menlo Park (United States), Acquired | Provider of cloud-based platform for customer experience and workforce engagement | $2.98B | 79/100 | |
4th | Pendo 2013, Raleigh (United States), Series F | Provider of a platform for product experience and analytics management | $468M | 78/100 | |
5th | Provider of cloud-based communication platform offering AI-powered customer engagement solutions | $97.7M | 77/100 | ||
6th | Qualtrics 2002, Provo (United States), Acquired | Provider of experience management software facilitating customer, employee, and market research | $400M | 76/100 | |
7th | Provider of a platform for frontline workforce management and engagement | $167M | 76/100 | ||
8th | Contentsquare 2012, Paris (France), Series F | Provider of digital experience analytics software for monitoring user behavior | $1.21B | 75/100 | |
9th | Culture Amp 2009, Richmond (Australia), Series F | Employee experience management platform | $258M | 73/100 | |
10th | Lattice 2015, San Francisco (United States), Series F | Provider of a platform for managing employee performance, engagement, and compensation | $332M | 72/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Qualtrics's competitors? Click here to see the top ones
Qualtrics's Investments and acquisitions
Qualtrics has not made any investments yet. Qualtrics has made 10 acquisitions.Here is the list of latest three $acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 06, 2025 | Acquisition | 1984 | South Bend (United States) | |
Jul 29, 2021 | Acquisition | 2006 | Reston (United States) | |
Jul 20, 2021 | Acquisition | 2013 | Seattle (United States) |
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Reports related to Qualtrics
Here is the latest report on Qualtrics's geography:
News related to Qualtrics
Filter this listMedia has covered Qualtrics for a total of 27 events in the last 1 year, 8 of them have been about company updates and 5 about partnerships.
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Qualtrics Acquires Press Ganey Forsta for $6.75 Billion to Enhance AI-Powered Patient ExperienceTechStartups.com•May 18, 2026•Qualtrics, Press Ganey, PG Forsta
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Five senior execs out at Qualtrics as new CEO restructures leadership teamGeekWire•Apr 25, 2026•Qualtrics
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Wall Street Snubs Qualtrics Debt Over AI Disruption RisksPYMNTS.com•Mar 17, 2026•PG Forsta, Qualtrics, J P Morgan, JPMorgan Chase
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Qualtrics to Acquire Press Ganey Forsta Amid AI ConcernsThe Business Times•Feb 23, 2026•PG Forsta, Qualtrics
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