When was Efinancial founded?

Efinancial was founded in 2001.

Where is Efinancial located?

Efinancial is headquartered in Bellevue, United States.

How many employees does Efinancial have?

As of May 31, 2026, the latest employee count at Efinancial is 356.

Is Efinancial a funded company?

Efinancial is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Efinancial rank among its competitors?

Efinancial ranks 96th amongst 689 active competitors, of which 98 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Insurify, which secured $22.4M in Apr, 2023.

Who are the top competitors of Efinancial?

Efinancial's top competitors include Policybazaar, NerdWallet and EverQuote. Among them, Insurify secured the most recent funding round in April, 2023.

Efinancial - 2026 Company Profile, Team & Competitors

Efinancial is a public company based in Bellevue (United States), founded in 2001 by Michael Rowell. It operates as an Insurance aggregation and comparison. The company has 689 active competitors, including 98 funded and 121 that have exited. Its top competitors include companies like Policybazaar, NerdWallet and EverQuote.

Company Details

eFinancial is a comparison platform for insurance products. The platform claims to monitor over 100 insurance providers and their products to aggregate the optimum alternative to the user. Insurance products aggregated by the platform include life, health, and auto. The platform is free to use for user and the portal charges insurance provider a fee for products sold through its site.

Website: efinancial.com
Social
Email ID: *****@efinancial.com

Key Metrics

Founded Year

2001

Location

Bellevue, United States

Stage

Public

Ranked

96^th among 689 active competitors

Employee Count

356 as on May 31, 2026

Similar Companies

Policybazaar & 935 more

Exit Details

Public

View Efinancial's full profile

Efinancial is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Efinancial, Llc CIN: 91-2134962 , United States, Active	Dec 31, 2000	-	-	-
EFINANCIAL, LLC CIN: 001t000000WnOylAAF , United States, Active	Sep 30, 2008	-	-	-

Efinancial has not raised any funding rounds yet.

The founders of Efinancial is Michael Rowell.

Here are the details of Efinancial's key team members:

Michael Rowell: Founder of Efinancial and founder of 1 other company. They are also an angel investor in 1 startup.

View details of Efinancial's Founder profiles and Board Members

Efinancial's employee count trend

Efinancial has 356 employees as of May 26. Here is Efinancial's employee count trend over the years:

Uncover Efinancial's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Efinancial include Policybazaar, NerdWallet and EverQuote. Here is the list of Top 10 competitors of Efinancial, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Policybazaar 2008, Gurugram (India), Late Stage	Online platform for insurance buyers, offering a wide range of life insurance and general insurance plans	-	Education Growth Partners, Premji Invest & 9 others	76/100
2nd	NerdWallet 2009, San Francisco (United States), Public	App-based comparison platform for financial products	$123M	IVP, Camelot Capital & 13 others	76/100
3rd	EverQuote 2011, Cambridge (United States), Public	Online comparison platform for automotive & other insurances	$37.6M	Savano Capital Partners, Link Ventures & 7 others	74/100
4th	Turtlemint 2015, Mumbai (India), Public	Provider of platform for comparing and purchasing insurance, loans, and funds	$220M	Peak XV Partners, Blume Venture & 15 others	72/100
5th	Insurify 2013, Cambridge (United States), Series B	Online comparison platform for car insurance	$154M	MassMutual Ventures, Nationwide & 11 others	72/100
6th	Policygenius 2014, New York City (United States), Acquired	App-based insurance comparison platform for individuals	$288M	Revolution, Norwest & 25 others	72/100
7th	Meilleurtaux 1999, Paris (France), Acquired	App-based comparison platform for life and non-life insurance & loans	$22M	Edmond de Rothschild, Ventech & 3 others	71/100
8th	Confused.com 2002, Cardiff (United Kingdom), Public	App-based comparison platform for life and P&C insurances	-	-	71/100
9th	PB Fintech 2008, Gurugram (India), Public	Provider of an online platform offering insurance and lending products through its flagship brands	$443M	Intel, SoftBank Vision Fund & 205 others	68/100
10th	CHECK24 1999, Munich (Germany), Funding Raised	Operator of online platform providing comparison services for insurance and finance	-	Accel, TruVenturo	68/100
96th	Efinancial 2001, Bellevue (United States), Public	Insurance aggregation and comparison	-	-	38/100