When was Ellementry founded?

Ellementry was founded in 2018 and raised its 1st funding round 5 years after it was founded.

Where is Ellementry located?

Ellementry is headquartered in Jaipur, India. It is registered at 618, Mahaveer Nagar Tonk Road, Jaipur, Jaipur, Rajasthan, India, 302018.

Which legal entities is Ellementry associated with?

Ellementry is associated with DILEEP ESSENTIALS PRIVATE LIMITED.

How many employees does Ellementry have?

As of Aug 31, 2025, the latest employee count at Ellementry is 80.

Is Ellementry a funded company?

Ellementry is a funded company, having raised a total of $9.32M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 29, 2023.

How much is Ellementry worth?

The latest valuation of Ellementry is $***** as of Apr 02, 2024.

When was the latest funding round of Ellementry?

Ellementry's latest funding was a $***** Series A round on Aug 17, 2024, with participation from 1 investor.

What is the annual revenue of Ellementry?

Annual revenue of Ellementry is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Ellementry rank among its competitors?

Ellementry ranks 1st amongst 185 active competitors, of which 6 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was MeMeraki, which secured $110K in Feb, 2026.

Who are the top competitors of Ellementry?

Ellementry's top competitors include MeMeraki, DecorTwist and Fanusta. Among them, MeMeraki secured the most recent funding round in February, 2026.

Ellementry - 2026 Company Profile, Team, Funding, Competitors & Financials

Ellementry is a series A company based in Jaipur (India), founded in 2018 by Ashok Kumar Gupta, Dileep Baid and Ayush Baid. It operates as an Online brand offering handmade home improvements products. Ellementry has raised $9.32M in funding from Phi Capital, with a current valuation of $*****. The company has 185 active competitors, including 6 that are funded. Its top competitors include companies like MeMeraki, DecorTwist and Fanusta.

Company Details

Online brand offering handmade home improvements products. The product catalog includes kitchenware, serveware, furniture, lighting, home decor, and more.

Website: www.ellementry.com
Social
Email ID: *****@ellementry.com
Phone Number: +91 **********
Registered Address: 618, Mahaveer Nagar Tonk Road, Jaipur, Jaipur, Rajasthan, India, 302018

Key Metrics

Founded Year

2018

Location

Jaipur, India

Stage

Series A

Total Funding

$9.32M in 3 rounds

Latest Funding Round

Series A, Aug 17, 2024, $*****

Post Money Valuation

$***** as on Apr 02, 2024

Investors

Phi Capital & 5 more

Ranked

1^st among 185 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

80 as on Aug 31, 2025

Similar Companies

Swoon & 9 more

View Ellementry's full profile

Ellementry is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DILEEP ESSENTIALS PRIVATE LIMITED CIN: U17309RJ2018PTC060134 , India, Active	Jan 29, 2018	₹10 - ₹50 Cr (As on Mar 31, 2025)	80 (As on Aug 31, 2025)

Ellementry has raised a total funding of $9.32M over 3 rounds. Its first funding round was on Sep 29, 2023. Its latest funding round was a Series A round on Aug 17, 2024 for $*****. 1 investor participated in its latest round. Ellementry has 4 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Ellementry:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 17, 2024	2873819	Series A	3914099	4644060	7248788	1757852
Apr 02, 2024	9569030	Series A	1417281	5725750	2190580	She Capital
Sep 29, 2023	3273665	Series A	1952741	2403957	Phi Capital	4196485

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View details of Ellementry's funding rounds and investors

The founders of Ellementry are Ashok Kumar Gupta, Dileep Baid and Ayush Baid.

Here are the details of Ellementry's key team members:

Ashok Kumar Gupta: Founder of Ellementry. They are also an angel investor in 1 startup and serve on the board of 1 company.
Dileep Baid: Co-Founder of Ellementry. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Ayush Baid: Co-Founder of Ellementry.
Contact Info: 1 email address

Ellementry's Board of Directors

Ellementry's board has 3 active members. Dileep Baid, Rahul Baid and Rahul Baid are part of team.

Here is the list of Ellementry's board of directors:

Name	Type	Representing	Status	Duration
Dileep Baid	Team	-	Current	8y 6m
ozvtoso	Team	-	Past	8y 7m
wferwkb	Team	-	Current	6y 2m
kktznfs	Team	-	Past	9y 2m

View details of Ellementry's Founder profiles and Board Members

Ellementry's employee count trend

Ellementry has 80 employees as of Aug 25. The total employee count is 5.0% more than what it was in Aug 24. Here is Ellementry's employee count trend over the years:

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Top competitors of Ellementry include MeMeraki, DecorTwist and Fanusta. Here is the list of Top 10 competitors of Ellementry, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Ellementry 2018, Jaipur (India), Series A	Online brand offering handmade home improvements products	$9.32M	The Times Group, Phi Capital & 4 others	52/100
2nd	MeMeraki 2017, Gurugram (India), Seed	Online brand offering traditional artworks	$110K	IIMA Ventures, AIC Banasthali & 8 others	50/100
3rd	DecorTwist 2022, Noida (India), Seed	Internet first brand offering home decor products	$450K	-	48/100
4th	Fanusta 2016, Jaipur (India), Unfunded	Platform offering handcrafted home décor and furniture items	-	-	42/100
5th	Kolorobia 2013, Gurugram (India), Unfunded	Private label brand of home decor and related accessories	-	-	39/100
6th	eCraftIndia 2012, Mumbai (India), Unfunded	Online retailer of Indian handicrafts	-	-	38/100
7th	Gulmohar Lane 2014, Jaipur (India), Unfunded	Online Private Label Furniture Retailer	-	-	37/100
8th	Muun Home 2021, Noida (India), Unfunded	Online brand of home decor, tableware, furniture, and gifting items	-	-	36/100
9th	Hyppy 2022, Mumbai (India), Unfunded	D2C brand offering home decor and lifestyle products	-	-	36/100
10th	Baansuli 2017, Jaipur (India), Funding Raised	Internet first brand offering handcrafted jewelery and home decor	-	IIMA Ventures, i-Hub	35/100

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Founders (largest shareholder) own 67.09%, Funds own 32.89% and Other People own 0.01%. The net worth of Ellementry's founders is INR 153Cr as of Aug 17, 2024.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	67.09%	153Cr	8372053	4830117	7535220	2045716
Fund	32.89%	75Cr	1926868	4594472	6810252	4792231
Phi Capital	4292819	2465772	2110718	9255449	4143562	7203472
Other People	0.01%	3.06L	0	0	0	0
Total	100.00%	228Cr	6192796	1841956	1661956	6001730