When was Ento founded?

Ento was founded in 2009 and raised its 1st funding round 6 years after it was founded.

Where is Ento located?

Ento is headquartered in Melbourne, Australia.

How many employees does Ento have?

As of May 31, 2026, the latest employee count at Ento is 294.

Is Ento a funded company?

Ento is a funded company, having raised a total of $6.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 14, 2015.

When was the latest funding round of Ento?

Ento's latest funding was a $***** Series B round on Jun 11, 2021, with participation from 2 investors.

Where does Ento rank among its competitors?

Ento ranks 82nd amongst 735 active competitors, of which 87 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was WakeCap, which secured $28M in May, 2025.

Who are the top competitors of Ento?

Ento's top competitors include Legion, Deputy and Yoobic. Among them, WakeCap secured the most recent funding round in May, 2025.

Ento - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud-based workforce management software. Its key features include staff scheduling, rostering, time and shift management with payroll integration, communication between teams, leave tracking. It monetizes through subscription-based pricing plans.

Website: ento.com
Social
Email ID: *****@ento.com
Phone Number: +61 **********
Part Of

Key Metrics

Founded Year

2009

Location

Melbourne, Australia

Stage

Acquired

Total Funding

$6.2M in 2 rounds

Latest Funding Round

Series B, Jun 11, 2021, $*****

Investors

Perennial & 2 more

Ranked

82^nd among 735 active competitors

Employee Count

294 as on May 31, 2026

Similar Companies

Legion & 921 more

Exit Details

Acquired by Humanforce (Sep 28, 2022)

View Ento's full profile

Ento got acquired by Humanforce on Sep 28, 2022.

Click here to take a look at Ento's acquisition in detail

Ento has raised a total funding of $6.2M over 2 rounds. Its first funding round was on Jul 14, 2015. Its latest funding round was a Series B round on Jun 11, 2021 for $*****. 2 investors participated in its latest round. Ento has 3 institutional investors.

Here is the list of recent funding rounds of Ento:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 11, 2021	9011093	Series B	2385126	5496537	8704814	5387050
Jul 14, 2015	4398640	Seed	4396698	4460747	1694928	AirTree

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View details of Ento's funding rounds and investors

The founders of Ento is Aulay Macaulay.

Here are the details of Ento's key team members:

Aulay Macaulay: Founder & CEO of Ento.

View details of Ento's Founder profiles and Board Members

Ento's employee count trend

Ento has 294 employees as of May 26. Here is Ento's employee count trend over the years:

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Top competitors of Ento include Legion, Deputy and Yoobic. Here is the list of Top 10 competitors of Ento, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Legion 2016, San Francisco (United States), Series C	AI-based workforce management software solution	$195M	Norwest, Workday Ventures & 10 others	76/100
2nd	Deputy 2008, Atlanta (United States), Series B	Provider of workforce management platform for scheduling, HR, and compliance	$143M	OpenView, IVP & 4 others	70/100
3rd	Yoobic 2014, New York City (United States), Series C	Frontline employee experience platform for managing operational tasks	$97.2M	Insight Partners, Highland Europe & 3 others	70/100
4th	WorkForce Software 1999, Livonia (United States), Acquired	Provider of suite solutions for contingent workforce management	$188M	Insight Partners, ORIX & 4 others	70/100
5th	Assembled San Francisco (United States), Series B	Developer of workforce management portal	$70.7M	Stripe, Emergence Capital & 9 others	68/100
6th	Shiftsmart 2015, New York City (United States), Series B	Application based platform offering employee scheduling solution	$117M	D1 Capital Partners, SoftBank Capital & 6 others	66/100
7th	Beeline 1999, Jacksonville (United States), Acquired	Provider of extended workforce management platform and related solutions	$45M	Stone Point Capital, Churchill Asset Management ... & 1 others	66/100
8th	Work Market 2010, New York City (United States), Acquired	freelance management and payment solution	$66M	Union Square Ventures, Spark Capital & 7 others	66/100
9th	WakeCap 2017, Riyadh (Saudi Arabia), Series B	Provider of sensor-powered project-controls system for workforce visibility and intelligence	$32M	UP.Partners, Wa'ed Ventures & 9 others	65/100
10th	Nowsta 2015, Brooklyn (United States), Series C	Web based Mobile workforce management software	$93M	VMG Partners, GreatPoint Ventures & 11 others	64/100
82nd	Ento 2009, Melbourne (Australia), Acquired	Cloud-based workforce management software	$6.2M	Perennial, Partners For Growth & 1 others	43/100