When was Expectful founded?

Expectful was founded in 2014 and raised its 1st funding round 6 years after it was founded.

Where is Expectful located?

Expectful is headquartered in New York City, United States. It is registered at Oakland, California.

How many employees does Expectful have?

As of May 31, 2026, the latest employee count at Expectful is 3.

Is Expectful a funded company?

Expectful is a funded company, having raised a total of $4.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 28, 2020.

When was the latest funding round of Expectful?

Expectful's latest funding was a $***** Seed round on Feb 02, 2021, with participation from 12 investors. Its primary sector is Fitness & Wellness Tech. In United States, the Fitness & Wellness Tech sector has seen $950M in funding in 2026 to date.

Where does Expectful rank among its competitors?

Expectful ranks 37th amongst 868 active competitors, of which 63 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Join Midi, which secured $100M in Feb, 2026.

Who are the top competitors of Expectful?

Expectful's top competitors include Insight Network, Gaia and Join Midi. Among them, Join Midi secured the most recent funding round in February, 2026.

Expectful - 2026 Company Profile, Team, Funding & Competitors

Company Details

Expectful's first product is a subscription platform for women and couples to meditate during pregnancy through videos and guided meditation sessions. It also offers a community platform to connect with curated support groups. The app also provides podcasts, blogs, and guided expert content on various phases of pregnancy and parenthood.

Website: expectful.com
Social
Registered Address: Oakland, California

Key Metrics

Founded Year

2014

Location

New York City, United States

Stage

Acquired

Total Funding

$4.2M in 2 rounds

Latest Funding Round

Seed, Feb 02, 2021, $*****

Investors

Founders Factory & 19 more

Ranked

37^th among 868 active competitors

Employee Count

3 as on May 31, 2026

Similar Companies

Insight Network & 1255 more

Exit Details

Acquired by Babylist (Jan 24, 2023)

View Expectful's full profile

Expectful is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BABY LIST, INC. CIN: 453767218 , United States, Active	Dec 31, 1999	-	297 (As on Dec 31, 2024)	-

Expectful got acquired by Babylist on Jan 24, 2023.

Click here to take a look at Expectful's acquisition in detail

Expectful has raised a total funding of $4.2M over 2 rounds. Its first funding round was on Oct 28, 2020. Its latest funding round was a Seed round on Feb 02, 2021 for $*****. 12 investors participated in its latest round. Expectful has 17 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Expectful:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 02, 2021	5444004	Seed	5828020	8241045	3125928	3207162
Oct 28, 2020	6375477	Seed	8882421	3548393	Founders Factory	6978009

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View details of Expectful's funding rounds and investors

The founders of Expectful is Mark Krassner.

Here are the details of Expectful's key team members:

Mark Krassner: CEO, Co-Founder (Acquired by Babylist) of Expectful.

View details of Expectful's Founder profiles and Board Members

Expectful's employee count trend

Expectful has 3 employees as of May 26. Here is Expectful's employee count trend over the years:

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Top competitors of Expectful include Insight Network, Gaia and Join Midi. Here is the list of Top 10 competitors of Expectful, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Insight Network 2014, San Francisco (United States), Series B	App offering guided meditation	$27.4M	Evolve Ventures, Altos Ventures Management ... & 2 others	72/100
2nd	Gaia 1988, Boulder (United States), Public	Provider of an online streaming of yoga and meditation classes	-	Finger Group, Onza Capital & 3 others	71/100
3rd	Join Midi 2021, Los Altos Hills (United States), Series D	Provider of a virtual care platform focused on female midlife health	$254M	Google Ventures, Advance Venture Partners ... & 34 others	64/100
4th	Hapbee 2004, Phoenix (United States), Public	Retailer of wearable technology products designed to improve sleep and wellness	$4.8M	Smile Group, Incisive Ventures	60/100
5th	IMumz 2019, Bengaluru (India), Seed	Provider of an app for monitoring health and wellness during pregnancy management	$1.22M	Wellfound, Angel List & 73 others	59/100
6th	Wildflower Health 2012, San Francisco (United States), Series D	App to identify high risk pregnancies & assistance	$58.7M	Rock Health, KMG Capital Partners & 11 others	55/100
7th	Babyscripts 2013, Washington, DC (United States), Series B	Online platform offering toolkit for tech-enabled prenatal and postpartum care	$37M	MemorialCare Innovation Fund, Philips HealthWorks ... & 32 others	53/100
8th	Pura Mente 2019, Buenos Aires (Argentina), Seed	Mobile-based application for meditation and mindfulness activities	$1.3M	500 Global, Goodwater Capital & 7 others	52/100
9th	MindFi 2016, Singapore (Singapore), Seed	Mobile-based app for practising meditation	$3.08M	Global Founders Capital, Y Combinator & 17 others	52/100
10th	Nestmedic 2014, Wroclaw (Poland), Public	Point of care device and associated service for fetal monitoring	-	EIC Fund, Deutsche Balaton & 2 others	51/100
37th	Expectful 2014, New York City (United States), Acquired	Provider of meditation platform and online community for pregnant women	$4.2M	The Perkins Fund, Powerhouse Capital & 18 others	44/100