When was Babylist founded?

Babylist was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Babylist located?

Babylist is headquartered in Oakland, United States. It is registered at Oakland, California.

Who is the current CEO of Babylist?

Natalie Gordon of Babylist. They have also founded 1 company.

How many employees does Babylist have?

As of Jul 31, 2026, the latest employee count at Babylist is 1253.

Is Babylist a funded company?

Babylist is a funded company, having raised a total of $50M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 01, 2012.

When was the latest funding round of Babylist?

Babylist's latest funding was a $***** Series C round on Nov 04, 2021, with participation from 5 investors. Its primary sector is Online Mom & Baby Care. In United States, the Online Mom & Baby Care sector has seen $256M in funding in 2026 to date.

Where does Babylist rank among its competitors?

Babylist ranks 1st amongst 15 active competitors, of which 3 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was HandsDown, which secured $20K in Jan, 2023.

Who are the top competitors of Babylist?

Babylist's top competitors include Tell me baby, Beluv and HandsDown. Among them, HandsDown secured the most recent funding round in January, 2023.

Babylist - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online discovery platform for baby products. The company allows users to browse and add baby products from multiple online stores. It aggregates and offers products in different categories such as apparel & accessories, health, gears, and more. The company also offers its mobile app which is available for Android and iOS.

Website: www.babylist.com/
Social
Email ID: *****@babylist.com
Phone Number: +1 **********
Registered Address: Oakland, California

Key Metrics

Founded Year

2011

Location

Oakland, United States

Stage

Series C

Total Funding

$50M in 4 rounds

Latest Funding Round

Series C, Nov 04, 2021, $*****

Investors

Norwest & 9 more

Ranked

1^st among 15 active competitors

Employee Count

1,253 as on Jul 31, 2026

Investment & Acquisitions

PlantBaby & 4 more

Similar Companies

Tell me baby & 45 more

View Babylist's full profile

Babylist is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BABY LIST, INC. CIN: 20221894603 , United States, Active	Sep 16, 2022	-	-	-
BABY LIST, INC. CIN: 453767218 , United States, Active	Dec 31, 1999	-	297 (As on Dec 31, 2024)	-

Babylist has raised a total funding of $50M over 4 rounds. Its first funding round was on Oct 01, 2012. Its latest funding round was a Series C round on Nov 04, 2021 for $*****. 5 investors participated in its latest round. Babylist has 10 institutional investors.

Here is the list of recent funding rounds of Babylist:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 04, 2021	9998063	Series C	1497870	7499430	8207659	9129044
Feb 02, 2021	2338855	Seed	9086109	8944616	1246064	1342418
Jun 25, 2013	8269385	Seed	1508698	2916508	9625362	500 Global & 2 more

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View details of Babylist's funding rounds and investors

The founders of Babylist is Natalie Gordon. Natalie Gordon is the CEO of Babylist.

Here are the details of Babylist's key team members:

Natalie Gordon: Founder & CEO of Babylist. They serve on the board of 1 company.

Babylist's Board of Directors

Babylist's board has 4 active members. Natalie Gordon, Sonya Brown, Michelle Newbery and Cheryl Law are independent board members.

Here is the list of Babylist's board of directors:

Name	Type	Representing	Status	Duration
Natalie Gordon	Independent board member	-	Current	4y 9m
o{aczes	Independent board member	-	Current	9y 6m
izapjsr	Independent board member	-	Current	3y 7m
ttjrzgq	Independent board member	-	Current	5y 6m

View details of Babylist's Founder profiles and Board Members

Babylist's employee count trend

Babylist has 1,253 employees as of Jul 26. Here is Babylist's employee count trend over the years:

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Top competitors of Babylist include Tell me baby, Beluv and HandsDown. Here is the list of Top 10 competitors of Babylist, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Babylist 2011, Oakland (United States), Series C	Online discovery platform for baby products	$50M	Norwest, Marcy Venture Partners & 8 others	78/100
2nd	Tell me baby 2016, Sydney (Australia), Series A	Product discovery platform for child-related products	$6.2M	OnMarket	31/100
3rd	Beluv 2019, Busan (South Korea), Funding Raised	App providing ingredient information of skincare products for children	-	Pusan National University	25/100
4th	HandsDown 2021, Burlington (United States), Seed	Online shopping platform for moms	$220K	Techstars, Chloe Capital	25/100
5th	Hello Wonderful 2013, Los Angeles (United States), Unfunded	Online discovery platform offering multi-category products	-	-	24/100
6th	HerBabyShower 2002, Menlo Park (United States), Deadpooled	Domain name herbabyshower.com is for sale, offered by owner	-	-	24/100
7th	ConsoBaby 2016, United Kingdom, Unfunded	Online discovery platform for baby products	-	-	24/100
8th	Tophommiez 2021, Unfunded	-	-	-	24/100
9th	Pour Bebe 2012, La Ciotat (France), Unfunded	Online aggregator of baby and kids products	-	-	24/100
10th	Kinfo 2015, London (United Kingdom), Unfunded	App based platform for parents to share and find recommendations	-	-	24/100

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Babylist has made 4 investments in companies including PlantBaby and Lalo. Babylist has also acquired 1 companies including Expectful.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 04, 2025	Investments	PlantBaby	2020	Kauai (United States)
Jun 13, 2023	Investments	Lalo	2018	New York City (United States)
Jan 24, 2023	Acquisition	Expectful	2014	New York City (United States)