When was Fable founded?

Fable was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Fable located?

Fable is headquartered in Toronto, Canada.

Who is the current CEO of Fable?

Alwar Pillai of Fable. They have also founded 1 company.

How many employees does Fable have?

As of Apr 30, 2026, the latest employee count at Fable is 224.

Is Fable a funded company?

Fable is a funded company, having raised a total of $37M across 4 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on 2018.

When was the latest funding round of Fable?

Fable's latest funding was a $***** Series B round on Oct 16, 2024, with participation from 1 investor.

Where does Fable rank among its competitors?

Fable ranks 5th amongst 75 active competitors, of which 10 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Fable, which secured $25M in Oct, 2024.

Who are the top competitors of Fable?

Fable's top competitors include User Testing, UserZoom and Maze. Among them, Fable secured the most recent funding round in October, 2024.

Fable - 2026 Company Profile, Team, Funding & Competitors

Fable is a series B company based in Toronto (Canada), founded in 2018 by Alwar Pillai. It operates as a Cloud based usability testing platform. Fable has raised $37M in funding from Five Elms Capital and Disruption Ventures. The company has 75 active competitors, including 10 funded and 6 that have exited. Its top competitors include companies like User Testing, UserZoom and Maze.

Company Details

Cloud based usability testing platform. It is an accessibility platform powered by people with disabilities. It provides a solution for remote user interviews, prototype reviews, compatibility testing, and native application testing. It generates feedback from customized user groups. It supports testing across websites, webapps, native apps, mobile, desktop, and browsers.

Website: makeitfable.com
Social

Key Metrics

Founded Year

2018

Location

Toronto, Canada

Stage

Series B

Total Funding

$37M in 4 rounds

Latest Funding Round

Series B, Oct 16, 2024, $*****

Investors

Five Elms Capital & 10 more

Ranked

5^th among 75 active competitors

Employee Count

224 as on Apr 30, 2026

Similar Companies

User Testing & 115 more

View Fable's full profile

Fable has raised a total funding of $37M over 4 rounds. Its first funding round was on 2018. Its latest funding round was a Series B round on Oct 16, 2024 for $*****. 1 investor participated in its latest round. Fable has 9 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Fable:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 16, 2024	4116501	Series B	1294163	9147227	7251477	2138608
May 17, 2022	1551684	Series A	3815355	8966524	2188550	Difference Partners & 2 more
Jul 27, 2020	5617755	Seed	6990086	9652512	Disruption Ventures	BDC & 3 more

Access funding benchmarks and valuations. Sign up today!

View details of Fable's funding rounds and investors

The founders of Fable is Alwar Pillai. Alwar Pillai is the CEO of Fable.

Here are the details of Fable's key team members:

Alwar Pillai: Co-Founder & CEO of Fable.
Contact Info: 1 email address

View details of Fable's Founder profiles and Board Members

Fable's employee count trend

Fable has 224 employees as of Apr 26. Here is Fable's employee count trend over the years:

Uncover Fable's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Fable include User Testing, UserZoom and Maze. Here is the list of Top 10 competitors of Fable, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Insight Partners, Kern Whelan Capital & 15 others	79/100
2nd	UserZoom 2007, San Jose (United States), Acquired	Provider of a platform for gathering user feedback on digital experiences	$137M	StepStone Group, Owl Rock & 7 others	66/100
3rd	Maze 2018, Paris (France), Series B	Provider of cloud-based usability testing software	$60M	Amplify Partners, Felicis Ventures & 13 others	66/100
4th	Pulse Labs 2017, Salt Lake City (United States), Seed	Provider of testing platform for voice applications	$2.65M	Techstars, Right Side Capital Management & 4 others	60/100
5th	Fable 2018, Toronto (Canada), Series B	Cloud based usability testing platform	$37M	Globalive Capital, Disruption Ventures & 9 others	57/100
6th	Lookback 2013, Santa Cruz (United States), Series A	Developer of a platform for conducting and analyzing user research	$8.2M	S28 Capital, Lakestar & 3 others	49/100
7th	Userlytics 2009, San Francisco (United States), Unfunded	Provider of user testing and UX research tools and services	-	-	45/100
8th	Infragistics 1989, Cranbury (United States), Unfunded	UX/UI toolkit provider for web, mobile, and desktop application development	-	-	45/100
9th	UserFeel 2010, Athens (Greece), Unfunded	Web based platform for Remote Usability Testing	-	-	43/100
10th	Usabilla 2009, Amsterdam (Netherlands), Acquired	Provider of online survey and form creation tools	$1M	Boralis	42/100