When was Lookback founded?

Lookback was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Lookback located?

Lookback is headquartered in Santa Cruz, United States. It is registered at 470 Ramona St Palo Alto, California 94301.

How many employees does Lookback have?

As of Jun 30, 2026, the latest employee count at Lookback is 11.

Is Lookback a funded company?

Lookback is a funded company, having raised a total of $8.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 27, 2014.

When was the latest funding round of Lookback?

Lookback's latest funding was a $***** Series A round on Dec 13, 2016, with participation from 3 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.48B in funding in 2026 to date.

Where does Lookback rank among its competitors?

Lookback ranks 16th amongst 386 active competitors, of which 71 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Outset, which secured $30M in Dec, 2025.

Who are the top competitors of Lookback?

Lookback's top competitors include User Testing, dscout and PostHog. Among them, Outset secured the most recent funding round in December, 2025.

Lookback - 2026 Company Profile, Funding & Competitors

Company Details

Developer of a platform for conducting and analyzing user research. It facilitates moderated and unmoderated studies across mobile and desktop environments. The platform offers participant recruitment and AI-assisted analysis. It streamlines research workflows, enabling teams to identify usability issues and understand user behaviors. Stakeholders can observe live sessions and review key moments.

Website: www.lookback.com/
Social
Registered Address: 470 Ramona St Palo Alto, California 94301

Key Metrics

Founded Year

2013

Location

Santa Cruz, United States

Stage

Series A

Total Funding

$8.2M in 2 rounds

Latest Funding Round

Series A, Dec 13, 2016, $*****

Investors

Lakestar & 4 more

Ranked

16^th among 386 active competitors

Employee Count

11 as on Jun 30, 2026

Similar Companies

User Testing & 625 more

View Lookback's full profile

Lookback is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Lookback Group, Inc CIN: 47-5289141 , United States, Active	Apr 07, 2015	-	11 (As on Dec 31, 2020)	-

Lookback has raised a total funding of $8.2M over 2 rounds. Its first funding round was on Mar 27, 2014. Its latest funding round was a Series A round on Dec 13, 2016 for $*****. 3 investors participated in its latest round. Lookback has 4 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Lookback:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 13, 2016	5747660	Series A	1894890	7965055	9883125	8666956
Mar 27, 2014	8352347	Seed	8069909	2082997	Lakestar	Index Ventures & 1 more

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View details of Lookback's funding rounds and investors

Lookback's employee count trend

Lookback has 11 employees as of Jun 26. Here is Lookback's employee count trend over the years:

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Top competitors of Lookback include User Testing, dscout and PostHog. Here is the list of Top 10 competitors of Lookback, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	81/100
2nd	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
3rd	PostHog 2020, San Francisco (United States), Series E	Cloud based product analytics tools	$194M	Peak XV Partners, Y Combinator & 13 others	68/100
4th	UserZoom 2007, San Jose (United States), Acquired	Provider of a platform for gathering user feedback on digital experiences	$137M	StepStone Group, Owl Rock & 7 others	66/100
5th	Mixpanel 2009, San Francisco (United States), Series C	Provides product analytics software for product teams	$277M	Andreessen Horowitz, Sequoia Capital & 9 others	65/100
6th	unitQ 2018, San Mateo (United States), Series B	Cloud and AI based user feedback analytics platform	$41M	Accel, Gradient Ventures & 6 others	65/100
7th	Outset 2022, San Francisco (United States), Series B	Platform offering AI enabled product lifecycle management solution	$51.3M	Radical Ventures, 8VC & 10 others	62/100
8th	Enterpret 2020, San Francisco (United States), Series A	Provider of an AI platform unifying and understanding customer feedback	$25.1M	Kleiner Perkins, Canaan & 12 others	59/100
9th	BugHerd 2011, Yarraville (Australia), Series A	Provider of website feedback and bug tracking software for teams	$1.52M	Tank Stream Ventures, 500 Global & 3 others	59/100
10th	Pulse Labs 2017, Salt Lake City (United States), Seed	Provider of testing platform for voice applications	$2.65M	Madrona, Right Side Capital Management & 4 others	57/100
16th	Lookback 2013, Santa Cruz (United States), Series A	Developer of a platform for conducting and analyzing user research	$8.2M	S28 Capital, Index Ventures & 3 others	52/100