When was Fanplayr founded?

Fanplayr was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is Fanplayr located?

Fanplayr is headquartered in Palo Alto, United States.

Who is the current CEO of Fanplayr?

Simon Yencken of Fanplayr. They are also an angel investors in 1 startup.

How many employees does Fanplayr have?

As of Sep 30, 2026, the latest employee count at Fanplayr is 49.

Is Fanplayr a funded company?

Fanplayr is a funded company, having raised a total of $2.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Nov 12, 2011.

When was the latest funding round of Fanplayr?

Fanplayr's latest funding was a $***** Seed round on Jan 16, 2013, with participation from 2 investors. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $1.43B in funding in 2026 to date.

Where does Fanplayr rank among its competitors?

Fanplayr ranks 150th amongst 2438 active competitors, of which 253 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Fanplayr?

Fanplayr's top competitors include Shopify, aCommerce and Recurly. Among them, Cart.com secured the most recent funding round in March, 2026.

Fanplayr - 2026 Company Profile, Team, Funding & Competitors

Fanplayr is a seed company based in Palo Alto (United States), founded in 2011 by Simon Yencken. It operates as a Website personalization solutions provider. Fanplayr has raised $2.5M in funding. The company has 2438 active competitors, including 253 funded and 199 that have exited. Its top competitors include companies like Shopify, aCommerce and Recurly.

Company Details

Fanplayr is a website personalization solutions provider. It provides real-time targeting of site visitors, based on user behavior and aggregate data, resulting in increase engagement, conversion, and revenue. The company's platform uses analytic insight and targeting capabilities, enabling businesses to develop engaging campaigns to increase conversion rates. It also offers product recommendations, web push notifications, optimization, and more. The clients include MASERATI, GUESS, Alitalia, Hankyu, etc.

Website: fanplayr.com
Social

Key Metrics

Founded Year

2011

Location

Palo Alto, United States

Stage

Seed

Total Funding

$2.5M in 2 rounds

Latest Funding Round

Seed, Jan 16, 2013, $*****

Investors

Plug and Play Tech Center & 4 more

Ranked

150^th among 2438 active competitors

Employee Count

49 as on Sep 30, 2026

Similar Companies

Shopify & 2173 more

View Fanplayr's full profile

Fanplayr has raised a total funding of $2.5M over 2 rounds. Its first funding round was on Nov 12, 2011. Its latest funding round was a Seed round on Jan 16, 2013 for $*****. 2 investors participated in its latest round. Fanplayr has 5 institutional investors.

Here is the list of recent funding rounds of Fanplayr:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 16, 2013	8786805	Seed	7663144	9284225	6906710	6781689
Nov 12, 2011	3949628	Angel	5662558	3520813	8586935	4514426

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View details of Fanplayr's funding rounds and investors

The founders of Fanplayr is Simon Yencken.

Here are the details of Fanplayr's key team members:

Simon Yencken: Founder & CEO of Fanplayr. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Fanplayr's Founder profiles and Board Members

Fanplayr's employee count trend

Fanplayr has 49 employees as of Sep 26. Here is Fanplayr's employee count trend over the years:

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Top competitors of Fanplayr include Shopify, aCommerce and Recurly. Here is the list of Top 10 competitors of Fanplayr, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, OMERS & 20 others	87/100
2nd	aCommerce 2013, Bangkok (Thailand), Series C	Provider of end-to-end e-commerce solutions, encompassing management and business insights	$119M	Emerald Media, Sinar Mas & 17 others	74/100
3rd	Recurly 2009, San Francisco (United States), Series C	Provider of subscription management and recurring billing automation platform	$39.2M	F-Prime Capital, Polaris Partners & 11 others	74/100
4th	AnyMind Group 2016, Minato (Japan), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, JP Investment & 15 others	74/100
5th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	Trinity Capital, B. Riley Financial & 50 others	71/100
6th	BigCommerce 2009, Austin (United States), Public	Provider of ecommerce platform and related services for online businesses	$233M	Goldman Sachs, Floodgate & 15 others	71/100
7th	etaily 2020, Metro Manila (Philippines), Series A	Provider of software suite solutions for e-commerce businesses	$24M	SKS Capital, Ayala & 17 others	70/100
8th	ShopUp 2017, Dhaka (Bangladesh), Series B	Retailer of neighborhood shops and clothing	$198M	Valar Ventures, Flourish & 12 others	70/100
9th	Bumpa 2020, Lekki (Nigeria), Seed	Provider of suite solution for businesses	$4.2M	Base10 Partners, Whogohost & 19 others	70/100
10th	WooCommerce 2008, Cape Town (South Africa), Acquired	Developer of an open-source platform for customizable ecommerce solutions	-	TeamX	69/100
150th	Fanplayr 2011, Palo Alto (United States), Seed	Website personalization solutions provider	$2.5M	Plug and Play Tech Center, Partners For Growth ... & 3 others	43/100