When was Thunder Industries founded?

Thunder Industries was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Where is Thunder Industries located?

Thunder Industries is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of Thunder Industries?

Ka Mo Lau of Thunder Industries.

How many employees does Thunder Industries have?

As of Jun 30, 2026, the latest employee count at Thunder Industries is 63.

Is Thunder Industries a funded company?

Thunder Industries is a funded company, having raised a total of $19.3M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 2008.

When was the latest funding round of Thunder Industries?

Thunder Industries' latest funding was a $***** Series B round on Oct 17, 2018, with participation from 1 investor.

Where does Thunder Industries rank among its competitors?

Thunder Industries ranks 4th amongst 76 active competitors, of which 12 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Alison AI, which secured $13.3M in Nov, 2024.

Who are the top competitors of Thunder Industries?

Thunder Industries' top competitors include Pencil, Clinch and LoopMe. Among them, Alison AI secured the most recent funding round in November, 2024.

Thunder Industries - 2026 Company Profile, Team, Funding & Competitors

Company Details

People-based ad server for personalized, relevant, and consistent ad experiences. It is a technology company that provides a cloud-based platform to solve bad customer ad experiences. The company's solutions include a creative management platform (CMP) for programmatic production, dynamic creative optimization (DCO) for strategic creative personalization, and experience measurement for tracking ad delivery and total experience. The platform enables brands to achieve the right consistency, relevancy, and frequency for their ad experiences across screens. It offers features like workflow automation, personalization, testing, and tracking. The company aims to empower advertisers, agencies, and publishers to deliver enterprise-level ad serving with its open, people-based ad server. It focuses on identity, creative, personalization, and measurement to create good ad experiences. The company's mission is to solve bad ad experiences and work towards an internet free of bad ads.

Website: www.makethunder.com
Social
Registered Address: San Francisco, California

Key Metrics

Founded Year

2007

Location

San Francisco, United States

Stage

Acquired

Total Funding

$19.3M in 8 rounds

Latest Funding Round

Series B, Oct 17, 2018, $*****

Investors

WorldQuant Ventures & 9 more

Ranked

4^th among 76 active competitors

Employee Count

63 as on Jun 30, 2026

Similar Companies

Pencil & 113 more

Exit Details

Acquired by Walmart (Feb 02, 2021)

View Thunder Industries' full profile

Thunder Industries is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PAPERG INC CIN: 260278231 , United States, Active	Dec 31, 1999	-	10 (As on Dec 31, 2022)	-

Thunder Industries got acquired by Walmart on Feb 02, 2021.

Click here to take a look at Thunder Industries's acquisition in detail

Thunder Industries has raised a total funding of $19.3M over 8 rounds. Its first funding round was on Nov 2008. Its latest funding round was a Series B round on Oct 17, 2018 for $*****. 1 investor participated in its latest round. Thunder Industries has 9 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Thunder Industries:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 17, 2018	8818662	Series B	4710833	9589972	1591741	5505122
May 06, 2016	1617349	Series B	9887363	3650256	2846868	6115922
Oct 06, 2015	2888397	Series B	3059807	2928494	9689033	Wavemaker Partners & 1 more

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View details of Thunder Industries's funding rounds and investors

The founders of Thunder Industries is Roger Lee. Ka Mo Lau is the CEO of Thunder Industries.

Here are the details of Thunder Industries' key team members:

Roger Lee: Co-Founder of Thunder Industries and founder of 2 other companies, PaperG and Captain401.
Ka Mo Lau: CEO of Thunder Industries.

View details of Thunder Industries's Founder profiles and Board Members

Thunder Industries' employee count trend

Thunder Industries has 63 employees as of Jun 26. Here is Thunder Industries's employee count trend over the years:

Employee count trend for Thunder Industries

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Top competitors of Thunder Industries include Pencil, Clinch and LoopMe. Here is the list of Top 10 competitors of Thunder Industries, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pencil 2018, London (United Kingdom), Acquired	AI based tool for ad creatives management	$4.1M	Wavemaker Partners, Surge & 8 others	61/100
2nd	Clinch 2012, Netanya (Israel), Series A	Programmatic ad creative management platform	$13M	D Squared Capital Management, Marbruck Investments ... & 5 others	60/100
3rd	LoopMe 2012, London (United Kingdom), Acquired	AI powered ad optimization platform	$58.2M	OpenOcean, HV Capital & 10 others	56/100
4th	Thunder Industries 2007, San Francisco (United States), Acquired	People-based ad server for personalized, relevant, and consistent ad experiences	$19.3M	WorldQuant Ventures, AperiamVentures & 8 others	51/100
5th	Alison AI 2017, Anguilla, Seed	Platform offering creative optimization solutions	$13.3M	Almaz Capital, Foresight Group & 3 others	51/100
6th	RevJet 2014, San Carlos (United States), Acquired	AI-powered platform for dynamic content orchestration across all channels	$34M	Nautic Partners	45/100
7th	The COOL Company 2012, New York City (United States), Unfunded	AI based engagement platform for publishers	-	-	43/100
8th	Altitude Platform 2022, Toronto (Canada), Unfunded	Platform offering ad creative management software	-	-	40/100
9th	inPowered 2014, San Francisco (United States), Funding Raised	AI-based content marketing platform	-	Relay Ventures, Rho Canada Partners & 1 others	39/100
10th	Yieldbird 2008, Warsaw (Poland), Seed	Ad revenue solution for publishers	$314K	-	39/100