Fi was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Fi is headquartered in New York City, United States.

Who is the current CEO of Fi?

Jonathan Bensamoun of Fi. They have also founded 1 company.

How many employees does Fi have?

As of Feb 28, 2026, the latest employee count at Fi is 549.

Is Fi a funded company?

Fi is a funded company, having raised a total of $40M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2017.

How much is Fi worth?

The latest valuation of Fi is $***** as of Feb 25, 2021.

When was the latest funding round of Fi?

Fi's latest funding was a $***** Series B round on Feb 25, 2021, with participation from 7 investors.

Where does Fi rank among its competitors?

Fi ranks 2nd amongst 45 active competitors, of which 9 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Halo, which secured an undisclosed amount in Nov, 2023.

Who are the top competitors of Fi?

Fi's top competitors include Whistle, Halo and SpotOn. Among them, Halo secured the most recent funding round in November, 2023.

Fi - 2026 Company Profile, Team, Funding & Competitors

Fi is a series B company based in New York City (United States), founded in 2017 by Loren Kirkby and Jonathan Bensamoun. It operates as a Provider of a smart GPS tracker and activity monitoring solutions for dogs. Fi has raised $40M in funding from investors like RRE Ventures, Freestyle and LCS, with a current valuation of $*****. The company has 45 active competitors, including 9 funded and 4 that have exited. Its top competitors include companies like Whistle, Halo and SpotOn.

Company Details

Fi provides a smart GPS tracker and activity monitoring solutions for dogs. It provides a smart collar for tracking and monitoring dogs via GPS and LTE-M to measure the steps of the dog on a daily, weekly, and monthly basis. It also has a mobile application available for iOS and Android users.

Website: tryfi.com
Social
Email ID: *****@tryfi.com

Key Metrics

Founded Year

2017

Location

New York City, United States

Stage

Series B

Total Funding

$40M in 3 rounds

Latest Funding Round

Series B, Feb 25, 2021, $*****

Post Money Valuation

$***** as on Feb 25, 2021

Investors

RRE Ventures & 17 more

Ranked

2^nd among 45 active competitors

Employee Count

549 as on Feb 28, 2026

Similar Companies

Whistle & 103 more

View Fi's full profile

Fi is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BARKING LABS CORP. CIN: - , Belgium, Active	Dec 31, 2016	-	-	-

Fi has raised a total funding of $40M over 3 rounds. Its first funding round was on 2017. Its latest funding round was a Series B round on Feb 25, 2021 for $*****. 7 investors participated in its latest round. Fi has 17 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Fi:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 25, 2021	1786616	Series B	7568441	2667338	5798869	2380772
Mar 14, 2019	8771944	Series A	2429320	4318051	7706287	Lerer Hippeau & 1 more
2017	9106	Seed	1467	6940	Lerer Hippeau & 1 more	9464

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View details of Fi's funding rounds and investors

The founders of Fi are Loren Kirkby and Jonathan Bensamoun. Jonathan Bensamoun is the CEO of Fi.

Here are the details of Fi's key team members:

Loren Kirkby: Co-Founder & CTO of Fi.
Contact Info: 1 email address
Jonathan Bensamoun: Founder / CEO of Fi.

View details of Fi's Founder profiles and Board Members

Fi's employee count trend

Fi has 549 employees as of Feb 26. Here is Fi's employee count trend over the years:

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Top competitors of Fi include Whistle, Halo and SpotOn. Here is the list of Top 10 competitors of Fi, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Whistle 2012, San Francisco (United States), Acquired	Private label brand of tracking devices for dogs	$21M	NGP Capital, Qualcomm & 11 others	67/100
2nd	Fi 2017, New York City (United States), Series B	Provider of a smart GPS tracker and activity monitoring solutions for dogs	$40M	Lerer Hippeau, Advance Venture Partners & 16 others	64/100
3rd	Halo 2017, Plano (United States), Series B	Brand of pet collars	-	Softeq, Chicago Atlantic	55/100
4th	SpotOn 2015, Bedford (United States), Unfunded	Manufacturer of GPS dog fence systems and related subscription services	-	-	55/100
5th	Invisible Fence 1973, Tennessee (United States), Acquired	Provider of electronic pet containment systems and training services	-	-	49/100
6th	FitBark 2012, New York City (United States), Seed	Private label brand of wearable to monitor health & location trackers	$125K	Techstars, Firebrand Ventures & 1 others	48/100
7th	Pawscout 2014, San Francisco (United States), Seed	Private label brand of Bluetooth-enabled pet tags	$3M	Leadout Capital	41/100
8th	Wagz 2015, Hampton Falls (United States), Series A	Private label brand of smart products for pets	$8.23M	Softeq, MedScience Ventures & 1 others	40/100
9th	Link My Pet 2015, Jacksonville (United States), Acquired	Platform offering GPS collar for dog	-	-	39/100
10th	Felcana 2015, London (United Kingdom), Seed	Internet first brand offering monitoring devices for cats and dogs	$4.06M	Inseadalum Ventures, Global Ventures Partners ... & 2 others	39/100