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Whistle - About the company

Whistle is an acquired company based in San Francisco (United States), founded in 2012. It operates as a Private label brand of tracking devices for dogs. Whistle has raised $21M in funding from Qualcomm and NGP Capital, with last known valuation of $*****. The company has 30 active competitors, including 9 funded and 4 that have exited. Its top competitors include companies like Fi, Halo and SpotOn.

Company Details

Whistle is a private label brand of tracking devices for dogs. Its intelligent monitoring system features a wireless device that attaches directly to a dog’s collar and a mobile app that allows pet owners to know when their dog is walking, playing, or resting. It also helps to monitor fitness & nutrition, health monitoring, location tracking, and more. The company offers free shipping and one year warranty on the products.
Social
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Email ID
*****@whistle.com
Phone Number
+1 **********
Registered Address
17620 MOUNT HERRMANN STREET, FOUNTAIN VALLEY, CA 92708
Key Metrics
Founded Year
2012
Location
San Francisco, United States
Stage
Acquired
Total Funding
$21M in 2 rounds
Latest Funding Round
Last Known Valuation
$***** as on Mar 31, 2016
Investors
Ranked
Employee Count
20 as on May 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired

Whistle's acquisition details

Whistle got acquired by on Jul 28, 2025.
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Whistle's funding and investors

Whistle has raised a total funding of $21M over 2 rounds. Its first funding round was on Jun 05, 2013. Its latest funding round was a Series B round on Jan 30, 2015 for $*****. 5 investors participated in its latest round. Whistle has 13 institutional investors.

Here is the list of recent funding rounds of Whistle:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 30, 2015
5294574
Series B
5571597
9105889
2761684
6462467
Jun 05, 2013
3083492
Series A
4996383
6252215
2607438
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Whistle's founders and board of directors

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Whistle's employee count trend

Whistle has 20 employees as of May 26. Here is Whistle's employee count trend over the years:
Employee count trend for Whistle
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Whistle's Competitors and alternates

Top competitors of Whistle include Fi, Halo and SpotOn. Here is the list of Top 10 competitors of Whistle, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Fi
Fi
2017, New York City (United States), Series B
Provider of a smart GPS tracker and activity monitoring solutions for dogs
$40M
67/100
2nd
Logo for Halo
Halo
2017, Plano (United States), Series B
Brand of pet collars
-
57/100
3rd
Logo for Whistle
Whistle
2012, San Francisco (United States), Acquired
Private label brand of tracking devices for dogs
$21M
50/100
4th
Logo for SpotOn
SpotOn
2015, Bedford (United States), Unfunded
Manufacturer of GPS dog fence systems and related subscription services
-
-
46/100
5th
Logo for Felcana
Felcana
2015, London (United Kingdom), Seed
Internet first brand offering monitoring devices for cats and dogs
$4.06M
43/100
6th
Logo for Wagz
Wagz
2015, Hampton Falls (United States), Series A
Private label brand of smart products for pets
$8.23M
41/100
7th
Logo for Invisible Fence
Invisible Fence
1973, Tennessee (United States), Acquired
Provider of electronic pet containment systems and training services
-
-
39/100
8th
Logo for Dogtra
Dogtra
2010, Torrance (United States), Unfunded
Manufacturer of smart training collars for dogs
-
-
37/100
9th
Logo for Pawscout
Pawscout
2014, San Francisco (United States), Seed
Private label brand of Bluetooth-enabled pet tags
$3M
33/100
10th
Logo for GPC Smart
GPC Smart
2020, New York City (United States), Unfunded
Provider of a pet recovery system using smart tags and a mobile app
-
-
32/100
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Looking for more details on Whistle's competitors? Click here to see the top ones

Whistle's Investments and acquisitions

Whistle has acquired Tagg. Whistle has not made any investments as of now.

Reports related to Whistle

Here is the latest report on Whistle's sector:

News related to Whistle

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Whistle Named Top Rated Guest Messaging PlatformHospitality Net•Feb 16, 2018•Whistle
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FAQs about Whistle

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