When was Emma founded?

Emma was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Emma located?

Emma is headquartered in London, United Kingdom. It is registered at 6 The Orchard, Lightwater, England.

Who is the current CEO of Emma?

Edoardo Moreni of Emma. They have also founded 1 company.

Which legal entities is Emma associated with?

Emma is associated with Emma Technologies LTD. and 1 other.

How many employees does Emma have?

As of May 31, 2026, the latest employee count at Emma is 32.

Is Emma a funded company?

Emma is a funded company, having raised a total of $7.64M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 04, 2018.

How much is Emma worth?

The latest valuation of Emma is £***** as of Sep 10, 2021.

When was the latest funding round of Emma?

Emma's latest funding was a $***** Seed round on Aug 04, 2021, with participation from 0 investor.

Where does Emma rank among its competitors?

Emma ranks 3rd amongst 120 active competitors, of which 23 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Youtility, which secured an undisclosed amount in Apr, 2026.

Who are the top competitors of Emma?

Emma's top competitors include Plum, Cleo and Moneyhub. Among them, Youtility secured the most recent funding round in April, 2026.

Emma - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

App-based platform offering money management tools for individuals. It allows users to sync bank accounts to the platform and track finances. It helps the user to avoid overdraft fees and notifies them about subscriptions that are not used by them. It keeps track of the financial situation of the user and advises them on their loan repayments. It also shows the amount which users can save monthly based on their financial situation. It allows users to invest in stocks. The application is available on Android and iOS platforms.

Website: emma-app.com
Social
Email ID: *****@emma-app.com
Registered Address: 6 The Orchard, Lightwater, England

Key Metrics

Founded Year

2017

Location

London, United Kingdom

Stage

Seed

Total Funding

$7.64M in 3 rounds

Latest Funding Round

Seed, Aug 04, 2021, $*****

Post Money Valuation

£***** as on Sep 10, 2021

Investors

Kima Ventures & 23 more

Ranked

3^rd among 120 active competitors

Employee Count

32 as on May 31, 2026

Similar Companies

Money Forward & 1142 more

View Emma's full profile

Emma is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Emma Technologies LTD. CIN: 10578464 , United Kingdom, Active	Jan 22, 2017	-	14 (As on Jan 31, 2025)
EMMA TECHNOLOGY LTD CIN: 14171280 , United Kingdom, Active	Jun 13, 2022	-	-

Emma has raised a total funding of $7.64M over 3 rounds. Its first funding round was on May 04, 2018. Emma has 17 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Emma:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 04, 2021	1415922	Seed	5993438	5010565	6337223	9655759
Jan 28, 2020	4320994	Seed	7660523	8682332	4274477	Tiny & 2 more
May 04, 2018	3414371	Seed	4235658	1421030	Kima Ventures	Aglae Ventures

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View details of Emma's funding rounds and investors

The founders of Emma are Edoardo Moreni and Antonio Marino. Edoardo Moreni is the CEO of Emma.

Here are the details of Emma's key team members:

Edoardo Moreni: Co-Founder & CEO of Emma. They serve on the board of 1 company.
Contact Info: 1 email address
Antonio Marino: Co-Founder & CTO of Emma. They serve on the board of 1 company.

Emma's Board of Directors

Emma's board has 2 active members. Edoardo Moreni and Antonio Marino are part of team.

Here is the list of Emma's board of directors:

Name	Type	Representing	Status	Duration
Edoardo Moreni	Team	-	Current	9y 4m
Antonio Marino	Team	-	Current	9y 4m

View details of Emma's Founder profiles and Board Members

Emma's employee count trend

Emma has 32 employees as of May 26. Here is Emma's employee count trend over the years:

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Top competitors of Emma include Plum, Cleo and Moneyhub. Here is the list of Top 10 competitors of Emma, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Plum 2016, London (United Kingdom), Series B	AI-based automated spend management platform for individuals	$75.8M	Venture Friends, Ventura Capital & 54 others	78/100
2nd	Cleo 2015, Wilmington (United States), Series C	Provider of cloud and AI-based chatbots for personal finance	$175M	Balderton Capital, EQT & 54 others	77/100
3rd	Emma 2017, London (United Kingdom), Seed	App-based platform offering money management tools for individuals	$7.64M	Love Capital, Aevus Venture Partners & 22 others	69/100
4th	Moneyhub 2011, Bristol (United Kingdom), Public	Personal finance management tools for individuals and enterprises	$83.6M	Lloyds Banking Group, Legal & General Investment Management ... & 7 others	65/100
5th	Youtility 2016, London (United Kingdom), Acquired	Personal financial management platform	$5.83M	Barclays, Fyllo & 7 others	60/100
6th	Lumio 2017, Clevedon (United Kingdom), Seed	Account-linked expense management platform focused on individuals	$2.06M	-	52/100
7th	Snoop 2018, London (United Kingdom), Acquired	App-based platform for expense management of individuals	$42.3M	Paulson & Co, Salesforce & 8 others	51/100
8th	Money Dashboard 2009, Edinburgh (United Kingdom), Series B	Online platform for personal finance management	$18.9M	Calculus Capital, Scottish Enterprise & 4 others	48/100
9th	Oval Money 2015, London (United Kingdom), Acquired	App for financial planning, savings and P2P lending	$11.2M	Intesa Sanpaolo, Eurizon & 5 others	45/100
10th	FUTRLI 2014, Brighton (United Kingdom), Acquired	Cloud-based cash flow forecasting and budgeting solution for businesses	$7.28M	Headline, Firstminute Capital & 7 others	45/100