When was Emma founded?

Emma was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Emma located?

Emma is headquartered in London, United Kingdom. It is registered at 6 The Orchard, Lightwater, England.

Who is the current CEO of Emma?

Edoardo Moreni of Emma. They have also founded 1 company.

Which legal entities is Emma associated with?

Emma is associated with Emma Technologies LTD. and 1 other.

How many employees does Emma have?

As of Jan 31, 2022, the latest employee count at Emma is 8.

Is Emma a funded company?

Emma is a funded company, having raised a total of $7.64M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 04, 2018.

How much is Emma worth?

The latest valuation of Emma is £***** as of Sep 10, 2021.

When was the latest funding round of Emma?

Emma's latest funding was a $***** Seed round on Aug 04, 2021, with participation from 0 investor.

Where does Emma rank among its competitors?

Emma ranks 3rd amongst 91 active competitors, of which 22 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Plum, which secured $19.6M in Apr, 2025.

Who are the top competitors of Emma?

Emma's top competitors include Plum, Cleo AI and Moneyhub. Among them, Plum secured the most recent funding round in April, 2025.

Emma - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

App-based platform offering money management tools for individuals. It allows users to sync bank accounts to the platform and track finances. It helps the user to avoid overdraft fees and notifies them about subscriptions that are not used by them. It keeps track of the financial situation of the user and advises them on their loan repayments. It also shows the amount which users can save monthly based on their financial situation. It allows users to invest in stocks. The application is available on Android and iOS platforms.

Website: emma-app.com
Social
Email ID: *****@emma-app.com
Registered Address: 6 The Orchard, Lightwater, England

Key Metrics

Founded Year

2017

Location

London, United Kingdom

Stage

Seed

Total Funding

$7.64M in 3 rounds

Latest Funding Round

Seed, Aug 04, 2021, $*****

Post Money Valuation

£***** as on Sep 10, 2021

Investors

Kima Ventures & 23 more

Ranked

3^rd among 91 active competitors

Employee Count

8 as on Jan 31, 2022

Similar Companies

Money Forward & 1127 more

View Emma's full profile

Emma is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Emma Technologies LTD. CIN: 10578464 , United Kingdom, Active	Jan 22, 2017	-	14 (As on Jan 31, 2025)
EMMA TECHNOLOGY LTD CIN: 14171280 , United Kingdom, Active	Jun 13, 2022	-	-

Emma has raised a total funding of $7.64M over 3 rounds. Its first funding round was on May 04, 2018. Emma has 17 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Emma:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 04, 2021	1300015	Seed	3457759	6808483	5363462	7326635
Jan 28, 2020	4012285	Seed	8337274	2414513	6866504	Tiny & 2 more
May 04, 2018	7773741	Seed	2199525	5712997	Kima Ventures	Aglae Ventures

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View details of Emma's funding rounds and investors

The founders of Emma are Antonio Marino and Edoardo Moreni. Edoardo Moreni is the CEO of Emma.

Here are the details of Emma's key team members:

Antonio Marino: Co-Founder & CTO of Emma. They serve on the board of 1 company.
Edoardo Moreni: Co-Founder & CEO of Emma. They serve on the board of 1 company.
Contact Info: 1 email address

Emma's Board of Directors

Emma's board has 2 active members. Antonio Marino and Edoardo Moreni are part of team.

Here is the list of Emma's board of directors:

Name	Type	Representing	Status	Duration
Antonio Marino	Team	-	Current	9y 2m
Edoardo Moreni	Team	-	Current	9y 2m

View details of Emma's Founder profiles and Board Members

Emma's employee count trend

Emma has 8 employees as of Jan 22. The total employee count is 33.0% more than what it was in Jan 21. Here is Emma's employee count trend over the years:

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Top competitors of Emma include Plum, Cleo AI and Moneyhub. Here is the list of Top 10 competitors of Emma, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Plum 2016, London (United Kingdom), Series B	AI-based automated spend management platform for individuals	$75.8M	Venture Friends, Ventura Capital & 54 others	78/100
2nd	Cleo AI 2015, London (United Kingdom), Series C	Provider of cloud and AI-based chatbots for personal finance	$175M	Balderton Capital, LocalGlobe & 53 others	74/100
3rd	Emma 2017, London (United Kingdom), Seed	App-based platform offering money management tools for individuals	$7.64M	Aglae Ventures, Love Capital & 22 others	68/100
4th	Moneyhub 2011, Bristol (United Kingdom), Public	Personal finance management tools for individuals and enterprises	$83.6M	Lloyds Banking Group, Legal & General Investment Management ... & 7 others	65/100
5th	Snoop 2018, London (United Kingdom), Acquired	App-based platform for expense management of individuals	$42.3M	Paulson & Co, Salesforce Ventures & 8 others	54/100
6th	Youtility 2016, London (United Kingdom), Acquired	Personal financial management platform	$5.83M	Barclays, Growth Strategy & 4 others	52/100
7th	Lumio 2017, Clevedon (United Kingdom), Seed	Account-linked expense management platform focused on individuals	$2.06M	-	52/100
8th	Oval Money 2015, London (United Kingdom), Acquired	App for financial planning, savings and P2P lending	$11.2M	Intesa Sanpaolo, Eurizon & 5 others	52/100
9th	Money Dashboard 2009, Edinburgh (United Kingdom), Series B	Online platform for personal finance management	$18.9M	Calculus Capital, Scottish Enterprise & 4 others	48/100
10th	Place Technology 2018, Austin (United States), Series A	Cloud-based financial planning and forecasting software for businesses	$8.92M	Geekdom Fund, Gaingels & 4 others	45/100