Firefly Diamonds - About the company
Firefly Diamonds is a seed company based in Mumbai (India), founded in 2023 by Aayush Bhansali and Adit Bhansali. It operates as an Online brand of lab-grown diamond jewelry. Firefly Diamonds has raised $3M in funding from WestBridge Capital, with a current valuation of ₹*****. The company has 126 active competitors, including 14 funded and 2 that have exited. Its top competitors include companies like Limelight, Jewelbox and True Diamond.
Company Details
Online brand of lab-grown diamond jewelry. It offers a collection of rings, earrings, necklaces, bracelets, and pendants. The company provides certification from reputable gemological labs and ensures ethical sourcing. A studio allows customers to design custom pieces. Jewelry comes with lifetime exchange and buyback options. The retailer also offers a tree-planting initiative with each purchase.
- Website
- fireflydiamonds.com
- Social
- Email ID
- *****@fireflydiamonds.com
- Phone Number
- +91 **********
- Registered Address
- GW 3020 G BLOCK BHARAT, DIAMOND BOURSE BKC, Bandra(East), Mumbai, Bandra, Maharashtra, India, 400051
Key Metrics
Founded Year
2023
Location
Mumbai, India
Stage
Seed
Total Funding
$3M in 1 round
Latest Funding Round
Post Money Valuation
₹***** as on Mar 19, 2025
Investors
Ranked
5th among 126 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
29 as on Feb 28, 2025
Legal entities associated with Firefly Diamonds
Firefly Diamonds is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FIRELAB DIAMONDS PRIVATE LIMITED CIN: U32111MH2023PTC416448 , India, Active | Dec 30, 2023 | 0 - ₹10 Cr (As on Mar 31, 2025) | 38 (As on Aug 01, 2025) |
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Firefly Diamonds's funding and investors
Firefly Diamonds has raised a total funding of $3M over 1 round. Its latest funding round was a Seed round on Mar 19, 2025 for $*****. 2 investors participated in its latest round. Firefly Diamonds has 1 institutional investor and 3 angel investors.
Here is the list of recent funding rounds of Firefly Diamonds:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 19, 2025 | 8954550 | Seed | 9147541 | 8839366 | 3618418 | 3714310 |
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Firefly Diamonds' founders and board of directors
Founder? Claim ProfileThe founders of Firefly Diamonds are Aayush Bhansali and Adit Bhansali.
Here are the details of Firefly Diamonds' key team members:
- Aayush Bhansali: Founder of Firefly Diamonds. Contact Info: 1 phone number
- Adit Bhansali: Co-Founder of Firefly Diamonds. Contact Info: 1 email address
View details of Firefly Diamonds's Founder profiles and Board Members
Firefly Diamonds' employee count trend
Firefly Diamonds has 29 employees as of Feb 25. Here is Firefly Diamonds's employee count trend over the years:
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Firefly Diamonds's Competitors and alternates
Top competitors of Firefly Diamonds include Limelight, Jewelbox and True Diamond. Here is the list of Top 10 competitors of Firefly Diamonds, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online retailer of lab-grown diamond rings, earrings, pendants, and more | $77.9M | 67/100 | ||
2nd | Online platform offering lab-grown diamond jewellery | $3.62M | 65/100 | ||
3rd |  True Diamond 2024, Mumbai (India), Seed | Online platform offering lab-grown diamond based jewelry products | $4M | 62/100 | |
4th |  Lucira Jewelry 2025, Mumbai (India), Seed | Retailer of lab grown diamond jewelry including rings and necklaces | $5.5M | 53/100 | |
5th | Firefly Diamonds 2023, Mumbai (India), Seed | Online brand of lab-grown diamond jewelry | $3M | 50/100 | |
6th | Online retailer of lab-grown diamond jewellery including rings, necklaces and earrings | $1.92M | 50/100 | ||
7th |  Reia Diamonds 2023, Bengaluru (India), Seed | Internet first brand of diamond jewellery | $225K | 47/100 | |
8th | Retailer of lab-grown diamond jewellery designed for everyday wear | $306K | 43/100 | ||
9th | Retailer of lab grown diamond jewelry and gold accessory items | $333K | - | 41/100 | |
10th | Ivana Jewels 2023, Surat (India), Seed | Retailer of lab-grown diamond jewelry | $526K | 39/100 |
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Firefly Diamonds's Latest cap tables and shareholding
Founders (largest shareholder) own 43.22%, Funds own 12.97%, Angels own 0.58% and Other People own 43.22%. The net worth of Firefly Diamonds's founders is INR 60Cr as of Mar 19, 2025.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 43.22% | 60Cr | 4859173 | 4943621 | 9561930 | 1548933 |
4848213 | 2278775 | 1226711 | 8163520 | 9598082 | 3901132 | |
4455321 | 4354030 | 2136465 | 8845698 | 4559043 | 6098057 | |
Fund | 12.97% | 18Cr | 8342646 | 7492306 | 6070615 | 9557986 |
5632359 | 6886639 | 1312107 | 8655278 | 5464334 | 6076756 | |
Angel | 0.58% | 80L | 0 | 0 | 0 | 0 |
0 | 0 | 0 | 0 | 0 | 0 | |
Other People | 43.22% | 60Cr | 7457191 | 6967259 | 3945768 | 8446077 |
Total | 99.99% | 139Cr | 2467311 | 6224021 | 1594139 | 9044854 |
To unlock detailed Cap Table of Firefly Diamonds Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Firefly Diamonds's Shareholding
Firefly Diamonds's Investments and acquisitions
Firefly Diamonds has made no investments or acquisitions yet.
Reports related to Firefly Diamonds
Here is the latest report on Firefly Diamonds's sector:
News related to Firefly Diamonds
Media has covered Firefly Diamonds for a total of 2 events in the last 1 year, 2 of them have been about company updates.
•
Firefly Diamonds Crosses 10 Stores Across India, Eyes 25 Locations by the End of 2026The Tribune•Jul 01, 2026•Firefly Diamonds
•
Firefly Diamonds Marks First Anniversary with Launch of New Collection, Website and National Expansion PlansBusiness Standard•Oct 10, 2025•Firefly Diamonds
•
Lab-grown diamond jewellery startup Firefly Diamonds raises $3 million in funding led by WestBridgeMoneycontrol•Mar 25, 2025•Firefly Diamonds, WestBridge Capital, Fireflyda
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