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Firefly Diamonds - About the company

Firefly Diamonds is a seed company based in Mumbai (India), founded in 2023 by Adit Bhansali and Aayush Bhansali. It operates as a Lab-grown diamond jewellery brand offering personalized designs and certified diamond pieces. Firefly Diamonds has raised $3M in funding from WestBridge Capital, with a current valuation of ₹*****. The company has 130 active competitors, including 16 funded and 2 that have exited. Its top competitors include companies like Limelight, Aukera and Jewelbox.

Company Details

Lab-grown diamond jewellery brand offering personalized designs and certified diamond pieces. It rings, earrings, necklaces, bracelets, pendants, nose pins, mangalsutras, and men's jewellery. It offers personalized jewellery design, custom engagement rings, bridal collections, at-home trials, old-gold exchange, and a jewellery savings plan. The brand combines three generations of jewellery craftsmanship with online shopping and boutique experiences, emphasizing IGI-certified diamonds, BIS-hallmarked gold, secure payments, doorstep delivery, and lifetime return and exchange options.
Social
Facebook
Email ID
*****@fireflydiamonds.com
Phone Number
+91 **********
Registered Address
GW 3020 G BLOCK BHARAT, DIAMOND BOURSE BKC, Bandra(East), Mumbai, Bandra, Maharashtra, India, 400051
Key Metrics
Founded Year
2023
Location
Mumbai, India
Stage
Seed
Total Funding
$3M in 1 round
Latest Funding Round
Post Money Valuation
₹***** as on Mar 19, 2025
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2026
Employee Count
77 as on May 01, 2026
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Firefly Diamonds's funding and investors

Firefly Diamonds has raised a total funding of $3M over 1 round. Its latest funding round was a Seed round on Mar 19, 2025 for $*****. 2 investors participated in its latest round. Firefly Diamonds has 1 institutional investor and 3 angel investors.

Here is the list of recent funding rounds of Firefly Diamonds:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Mar 19, 2025
1937092
Seed
4307745
9233543
4313425
7127428
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Firefly Diamonds' founders and board of directors

Founder? Claim Profile
The founders of Firefly Diamonds are Adit Bhansali and Aayush Bhansali.
Here are the details of Firefly Diamonds' key team members:

Firefly Diamonds' Board of Directors

Firefly Diamonds's board has 3 active members. Adit Bhansali, Aayush Bhansali and Nirav Jitendra Bhansali are part of team.
Here is the list of Firefly Diamonds' board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
2y 9m
Team
-
Current
2y 9m
je{f{er
Team
-
Current
9y 2m

Firefly Diamonds' employee count trend

Firefly Diamonds has 77 employees as of May 26. The total employee count is 120.0% more than what it was in May 25. Here is Firefly Diamonds's employee count trend over the years:
Employee count trend for Firefly Diamonds
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Firefly Diamonds's Competitors and alternates

Top competitors of Firefly Diamonds include Limelight, Aukera and Jewelbox. Here is the list of Top 10 competitors of Firefly Diamonds, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Limelight
Limelight
2019, Mumbai (India), Series B
Retailer of lab grown diamond jewellery
$77.9M
67/100
2nd
Logo for Aukera
Aukera
2023, Bengaluru (India), Series B
Retailer of lab grown diamond jewellery featuring signature solitaire collections and custom designs
$22.3M
66/100
3rd
Logo for Jewelbox
Jewelbox
2022, Kolkata (India), Seed
Retailer of lab-grown diamond jewellery
$3.62M
65/100
4th
Logo for True Diamond
True Diamond
2024, Mumbai (India), Seed
Retailer of designer diamond jewellery featuring lab-grown and natural stones
$4M
62/100
5th
Logo for Ivana Jewels
Ivana Jewels
2023, Surat (India), Seed
Retailer of lab-grown diamond and polki jewellery
$292K
58/100
6th
Logo for Fiona Diamond
Fiona Diamond
2004, Mumbai (India), Seed
Retailer of lab-grown diamonds, natural diamonds, and moissanite jewelry
$3.68M
56/100
7th
Logo for Firefly Diamonds
Firefly Diamonds
2023, Mumbai (India), Seed
Lab-grown diamond jewellery brand offering personalized designs and certified diamond pieces
$3M
59/100
8th
Logo for Onya
Onya
2024, Bengaluru (India), Series A
Retailer of lab-grown diamond jewellery featuring contemporary designs and certified craftsmanship
$16.4M
54/100
9th
Logo for Lucira Jewelry
Lucira Jewelry
2025, Mumbai (India), Seed
Retailer of lab grown diamond jewelry including rings and necklaces
$5.98M
52/100
10th
Logo for Zinara
Zinara
2023, Delhi (India), Seed
Retailer of lab-grown diamond jewellery designed for everyday wear
$753K
49/100
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Financials of Firefly DiamondsFY 26 Available

FIRELAB DIAMONDS PRIVATE LIMITED, the legal entity associated with Firefly Diamonds, generated less than ₹10 Cr in revenue for the financial year ending on Mar 31, 2026. The revenue of FIRELAB DIAMONDS PRIVATE LIMITED has a compounded annual growth rate (CAGR) of 338% in the last 1 year.

Financial Statement Summary

Metrics
FY 2025-26
FY 2024-25
FY 2023-24
Income Statement
Revenue
5148
4535
9977
Total Sales
3539
4280
2327
Total Expenses
4090
3944
2906
Operating Expenses
9103
1441
1316
Employee Expenses
5663
4692
3356
Marketing Expenses
3562
3396
8502
Operating Income (EBIT)
8372
2075
6522
Interest Expenses
4940
4229
2471
Expenses from other activities
5952
2776
2737
Information Technology Expenses
5797
9819
8897
EBITDA
6964
9811
6071
Taxes
9481
6977
4735
Net Profit
5349
2998
1650
Balance Sheet
Assets
3660
5128
4811
Cash Equivalent
2706
8299
1736
Accounts Receivables
5102
8493
3820
Inventory
1348
4737
3893
Liabilities
1701
4213
8287
Total Debt
1582
5165
1723
Accounts Payable
1554
6276
8231
Equities
6877
7755
8967
Cashflow Statement
Cash from Operating activities
2973
5611
8667
Cash from Investing activities
5264
5326
6278
Net cash from Financing activities
7027
9259
3543

Detailed Financials (Income Statement, Balance Sheet, Cashflow Statement)

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Firefly Diamonds's Latest cap tables and shareholding

Founders (largest shareholder) own 43.23%, Funds own 12.97%, Angels own 0.58% and Other People own 43.23%. The net worth of Firefly Diamonds's founders is INR 60Cr as of Mar 19, 2025. The cap table displayed below is for FIRELAB DIAMONDS PRIVATE LIMITED which is the legal entity associated with Firefly Diamonds.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
43.23%
60Cr
4360717
6159826
2233258
8303272
1448098
4151407
7973966
6577984
8042673
2278024
9929391
6427887
4434945
5583364
9758888
6618141
Fund
12.97%
18Cr
7859636
5455861
5452269
6537090
1672210
6557238
8220064
9506293
6762199
2217154
Angel
0.58%
80L
0
0
0
0
0
0
0
0
0
0
Other People
43.23%
60Cr
5170339
9209606
6094738
2900388
Total
100.00%
139Cr
7918969
3732868
9196972
9508444
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
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shareholding pattern of this entity
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  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Firefly Diamonds's Investments and acquisitions

Firefly Diamonds has made no investments or acquisitions yet.

Reports related to Firefly Diamonds

Here is the latest report on Firefly Diamonds's sector:

News related to Firefly Diamonds

Media has covered Firefly Diamonds for 1 event in last 1 year, It was about company updates.
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