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True Diamond - About the company

True Diamond is a seed company based in Mumbai (India), founded in 2024 by Parin Shah and Darayus Mehta. It operates as a Retailer of designer diamond jewellery featuring lab-grown and natural stones. True Diamond has raised $4M in funding from India Quotient and Titan Capital, with a current valuation of $*****. The company has 67 active competitors, including 13 that are funded. Its top competitors include companies like Limelight, Jewelbox and Lucira Jewelry.

Company Details

Retailer of designer diamond jewellery featuring lab-grown and natural stones. The company offers a wide range of solitaire rings, bands, and cocktail jewellery crafted with various diamond shapes and gold types. It provides certified diamond products, including options for engagement, wedding, and anniversary gifting. The business focuses on providing transparent information regarding diamond origins and quality standards.
Social
Facebook
Email ID
*****@truediamond.in
Phone Number
+91 **********
Registered Address
203,Varma House, Konark Residency, Vileeparle (East), Mumbai, Mumbai, Maharashtra, India, 400057
Key Metrics
Founded Year
2024
Location
Mumbai, India
Stage
Seed
Total Funding
$4M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jun 06, 2025
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2026
Employee Count
35 as on Aug 01, 2025
Similar Companies
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True Diamond's funding and investors

True Diamond has raised a total funding of $4M over 2 rounds. Its first funding round was on Nov 06, 2024. Its latest funding round was a Seed round on May 10, 2025 for $*****. 3 investors participated in its latest round. True Diamond has 6 institutional investors and 12 angel investors.

Here is the list of recent funding rounds of True Diamond:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
May 10, 2025
8656883
Seed
3845199
7624755
4584864
6776410
Nov 06, 2024
3531112
Seed
5900636
7591487
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True Diamond's founders and board of directors

Founder? Claim Profile
The founders of True Diamond are Parin Shah and Darayus Mehta.
Here are the details of True Diamond's key team members:

True Diamond's Board of Directors

True Diamond's board has 2 active members. Parin Shah and Darayus Mehta are part of team.
Here is the list of True Diamond's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
2y 10m
Team
-
Current
2y 10m

True Diamond's employee count trend

True Diamond has 35 employees as of Aug 25. Here is True Diamond's employee count trend over the years:
Employee count trend for True Diamond
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True Diamond's Competitors and alternates

Top competitors of True Diamond include Limelight, Jewelbox and Lucira Jewelry. Here is the list of Top 10 competitors of True Diamond, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Limelight
Limelight
2019, Mumbai (India), Series B
Online retailer of lab-grown diamond rings, earrings, pendants, and more
$77.9M
67/100
2nd
Logo for Jewelbox
Jewelbox
2022, Kolkata (India), Seed
Online platform offering lab-grown diamond jewellery
$3.62M
65/100
3rd
Logo for True Diamond
True Diamond
2024, Mumbai (India), Seed
Retailer of designer diamond jewellery featuring lab-grown and natural stones
$4M
62/100
4th
Logo for Lucira Jewelry
Lucira Jewelry
2025, Mumbai (India), Seed
Retailer of lab grown diamond jewelry including rings and necklaces
$5.5M
56/100
5th
Logo for Firefly Diamonds
Firefly Diamonds
2023, Mumbai (India), Seed
Online brand of lab-grown diamond jewelry
$3M
50/100
6th
Logo for Reia Diamonds
Reia Diamonds
2023, Bengaluru (India), Seed
Internet first brand of diamond jewellery
$225K
47/100
7th
Logo for Onya
Onya
2024, Bengaluru (India), Seed
Online retailer of lab-grown diamond jewellery including rings, necklaces and earrings
$617K
46/100
8th
Logo for Coluxe
Coluxe
2025, Delhi (India), Seed
Online retailer of fine jewellery featuring lab-grown diamonds and gemstones
-
44/100
9th
Logo for Emori
Emori
2023, Gurugram (India), Seed
Retailer of lab grown diamond jewelry and gold accessory items
$333K
-
41/100
10th
Logo for Zinara
Zinara
2023, Delhi (India), Seed
Online retailer of lab-grown diamond jewellery set in gold vermeil
-
40/100
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True Diamond's Latest cap tables and shareholding

Founders (largest shareholder) own 51.50%, Funds own 29.55%, Angels own 8.97% and ESOP Pool own 9.99%. The net worth of True Diamond's founders is INR 55.6Cr as of Jun 06, 2025.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
51.50%
55.6Cr
5179629
3372369
5605184
6857165
8583120
2338683
5092680
5625259
7923284
1845807
3187574
7786228
2517683
2353257
7715209
2322600
Fund
29.55%
31.9Cr
1573422
3819566
5102881
3607919
8340249
4042241
1122295
6939179
4028805
6222021
3837458
9531178
7906606
7062688
9186831
1311427
11
97
41
18
75
64
Angel
8.97%
9.67Cr
4058440
6527445
9624437
8045521
ESOP Pool
9.99%
10.8Cr
6481256
2769158
9838235
7653607
Total
100.00%
108Cr
6437282
1804963
5258161
6339311
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of True Diamond's Shareholding

True Diamond's Investments and acquisitions

True Diamond has made no investments or acquisitions yet.

Reports related to True Diamond

Here is the latest report on True Diamond's sector:

News related to True Diamond

Media has covered True Diamond for a total of 2 events in the last 1 year, 2 of them have been about company updates.
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