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FirmPilot - About the company

FirmPilot is a series A company based in Miami (United States), founded in 2022 by Jake Soffer. It operates as a Provider of AI-driven marketing solutions for law firms to gain clients. FirmPilot has raised $29M in funding from investors like Blumberg Capital, DoubleVerify and DeepWork Capital. The company has 58 active competitors, including 6 funded and 5 that have exited. Its top competitors include companies like Peppermint Technology, Lawbrokr and Legal Equalizer.

Company Details

Provider of AI-driven marketing solutions for law firms to gain clients. The company offers services such as search engine optimization, content creation, website optimization, and digital advertising management. It uses data analysis and competitive intelligence to improve online visibility. The company provides tools to track return on investment and measure marketing effectiveness.
Email ID
*****@firmpilot.com
Key Metrics
Founded Year
2022
Location
Stage
Series A
Total Funding
$29M in 3 rounds
Latest Funding Round
Ranked
Employee Count
54 as on Aug 31, 2026
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FirmPilot's funding and investors

FirmPilot has raised a total funding of $29M over 3 rounds. Its first funding round was on 2023. Its latest funding round was a Series A round on Feb 26, 2026 for $*****. 7 investors participated in its latest round. FirmPilot has 10 institutional investors.

Here is the list of recent funding rounds of FirmPilot:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 26, 2026
4645403
Series A
6619619
3665838
4819961
3603126
Jun 10, 2024
4277729
Series A
1492115
1633271
7557916
2023
3317
Seed
4152
1503
2657
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FirmPilot's founders and board of directors

Founder? Claim Profile
The founders of FirmPilot is Jake Soffer. Jake Soffer is the CEO of FirmPilot.
Here are the details of FirmPilot's key team members:

FirmPilot's employee count trend

FirmPilot has 54 employees as of Aug 26. Here is FirmPilot's employee count trend over the years:
Employee count trend for FirmPilot
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FirmPilot's Competitors and alternates

Top competitors of FirmPilot include Peppermint Technology, Lawbrokr and Legal Equalizer. Here is the list of Top 10 competitors of FirmPilot, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for FirmPilot
FirmPilot
2022, Miami (United States), Series A
Provider of AI-driven marketing solutions for law firms to gain clients
$29M
56/100
2nd
Logo for Peppermint Technology
Peppermint Technology
2010, Nottingham (United Kingdom), Acquired
AI powered legal marketing platform
$20M
47/100
3rd
Logo for Lawbrokr
Lawbrokr
2021, Toronto (Canada), Seed
Platform offering tech enabled legal services
$624K
45/100
4th
Logo for Legal Equalizer
Legal Equalizer
2016, Atlanta (United States), Funding Raised
Online slot game site with high win rates and easy wins
-
43/100
5th
Logo for Attorney Share
Attorney Share
2023, Hermosa Beach (United States), Unfunded
Cloud based lawyer referral management platform
-
-
43/100
6th
Logo for Lawgical
Lawgical
2004, Denver (United States), Acquired
Legal industry solutions: software, marketing, content, and media network
-
-
32/100
7th
Logo for Briefly
Briefly
2023, San Francisco (United States), Series A
AI based legal marketing solutions for law firms
$3.37M
-
31/100
8th
Logo for Go Legal Flow
Go Legal Flow
2023, Murphy (United States), Unfunded
Automated lead intake system for law firms
-
-
31/100
9th
Logo for Unbundled Attorney
Unbundled Attorney
2015, Las Vegas (United States), Unfunded
Provider of lead generation and marketing solutions for the legal industry
-
-
29/100
10th
Logo for INform54
INform54
2022, Charlotte (United States), Unfunded
Gamified growth enablement software for law firms
-
-
27/100
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FirmPilot's Investments and acquisitions

FirmPilot has made no investments or acquisitions yet.

Reports related to FirmPilot

Here is the latest report on FirmPilot's sector:

News related to FirmPilot

Media has covered FirmPilot for a total of 2 events in the last 1 year.
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FAQs about FirmPilot

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