When was Fitbit founded?

Fitbit was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Where is Fitbit located?

Fitbit is headquartered in San Francisco, United States.

How many employees does Fitbit have?

As of Sep 30, 2026, the latest employee count at Fitbit is 1297.

Is Fitbit a funded company?

Fitbit is a funded company, having raised a total of $65.1M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 10, 2008.

How much is Fitbit worth?

The last known valuation of Fitbit was $***** as of Jun 29, 2020.

When was the latest funding round of Fitbit?

Fitbit's latest funding was a $***** Grant (prize money) round on Oct 29, 2020, with participation from 0 investor.

What is the annual revenue of Fitbit?

Annual revenue of Fitbit is more than $1B as on Dec 31, 2019

Where does Fitbit rank among its competitors?

Fitbit ranks 3rd amongst 598 active competitors, of which 91 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Whoop, which secured $575M in Mar, 2026.

Who are the top competitors of Fitbit?

Fitbit's top competitors include Withings, Whoop and Zepp Labs. Among them, Whoop secured the most recent funding round in March, 2026.

Fitbit - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Fitbit an acquired company?

Fitbit got acquired by Google on Oct 31, 2019.

Company Details

Internet-first brand offering smartwatches and fitness trackers. The company claims that the devices can be used to track day-long activities like exercise, sleep, and weight. The platform also allows users to take a quiz to get personalized recommendations for products. The application is available on both iOS and Android platforms.

Website: fitbit.com
Social
Email ID: *****@fitbit.com

Key Metrics

Founded Year

2007

Location

San Francisco, United States

Stage

Acquired

Total Funding

$65.1M in 6 rounds

Latest Funding Round

Grant (prize money), Oct 29, 2020, $*****

Last Known Valuation

$***** as on Jun 29, 2020

Investors

Felicis Ventures & 19 more

Ranked

3^rd among 598 active competitors

Annual Revenue

$1B+ as on Dec 31, 2019

Employee Count

1,297 as on Sep 30, 2026

Investment & Acquisitions

Twine Health & 6 more

Similar Companies

Withings & 1030 more

Exit Details

Acquired by Google (Oct 31, 2019)

View Fitbit's full profile

Fitbit is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Fitbit, Inc CIN: 20-8920744 , United States, Active	Dec 31, 2008	-	1134 (As on Dec 31, 2020)	-
FITBIT INDIA PRIVATE LIMITED CIN: U74900DL2015FTC282558 , India, Active	Jul 08, 2015	0 - ₹10 Cr (As on Mar 31, 2024)	-
Fitbit, Inc. CIN: 1447599 , United States, Active	Aug 28, 2013	$1B+ (As on Dec 31, 2019)	1182 (As on Dec 31, 2022)	-

Fitbit got acquired by Google on Oct 31, 2019 at an acquisition amount of $*****.

Click here to take a look at Fitbit's acquisition in detail

Fitbit has raised a total funding of $65.1M over 6 rounds. Its first funding round was on Oct 10, 2008. Fitbit has 20 institutional investors.

Here is the list of recent funding rounds of Fitbit:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 29, 2020	2860001	Grant (prize money)	4561758	3198600	8026252	2932488
May 04, 2017	9182226	Post IPO	2699710	1186247	2781294	9280943
Aug 13, 2013	6417359	Series D	7636351	3337016	SoftBank Capital	Foundry & 3 more

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View details of Fitbit's funding rounds and investors

The founders of Fitbit is Eric Friedman. Bharat Modha is the CEO of Fitbit.

Here are the details of Fitbit's key team members:

Eric Friedman: Former Co-Founder & CTO of Fitbit and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address

Fitbit's Board of Directors

Fitbit's board has 12 active members. Brad Feld, Jon Callaghan, Eric Friedman, Timothy Roberts, Steve Murray, James Park, Jonathan Callaghan, Hansgregory Hartmann, William Zerella, Christopher Paisley, Andy Missan and Edward Scal are independent board members.

Here is the list of Fitbit's board of directors:

Name	Type	Representing	Status	Duration
Brad Feld	Independent board member	-	Current	15y 11m
abjugpz	Independent board member	-	Current	1y 3m
vmhsdrw	Independent board member	-	Current	8y 4m
ewdqsin	Independent board member	-	Current	3y 2m
talhlvm	Independent board member	-	Current	5y 3m
tk{pr{h	Independent board member	-	Current	2y 2m
gadqmsx	Independent board member	-	Current	1y 7m
rmmmpjz	Independent board member	-	Current	9y 9m
jnhznuw	Independent board member	-	Current	9y 9m
ptlboya	Independent board member	-	Current	4y 8m
spwrmij	Independent board member	-	Current	2y 9m
mwdvkvz	Independent board member	-	Current	8y 7m

View details of Fitbit's Founder profiles and Board Members

Fitbit's employee count trend

Fitbit has 1,297 employees as of Sep 26. Here is Fitbit's employee count trend over the years:

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Top competitors of Fitbit include Withings, Whoop and Zepp Labs. Here is the list of Top 10 competitors of Fitbit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Withings 2008, Moulineaux (France), Acquired	Developer of an array of connected products	$93.8M	Bpifrance, Gilde Healthcare & 8 others	82/100
2nd	Whoop 2012, Boston (United States), Series G	Provider of wearable trackers to monitor fitness data	$979M	SoftBank Vision Fund, Two Sigma Ventures ... & 69 others	78/100
3rd	Fitbit 2007, San Francisco (United States), Acquired	Internet-first brand offering smartwatches and fitness trackers	$65.1M	2020 Ventures, Sapphire Ventures & 18 others	79/100
4th	Zepp Labs 2011, San Jose (United States), Acquired	Developer of wearable devices and digital health management platform solutions	$20M	Notable Capital, Sequoia Capital & 14 others	75/100
5th	AliveCor 2010, Mountain View (United States), Series F	Developer of remote cardiac monitoring solutions and related analysis software	$114M	Mayo Clinic Business Accelerator, Khosla Ventures ... & 17 others	74/100
6th	Mobvoi 2012, Kowloon (China), Public	Developer of AI-powered voice interaction and generative AI technologies	$255M	Volkswagen China, Sequoia Capital & 1 others	69/100
7th	Shot Scope 2014, Edinburgh (United Kingdom), Series B	Provider of wearable devices for golf performance tracking	$23.3M	Guinness Global Investors, Virgin Money & 34 others	67/100
8th	Garmin International 1989, Olathe (United States), Public	Provider of smartwatches, wearable technology, marine equipment, and aviation products	-	Europa	65/100
9th	Coros 2015, Tustin (United States), Seed	Provider of connected performance tracking devices for athletes	$6.1M	Dynamo Ventures, Susa Ventures & 5 others	63/100
10th	Misfit Wearables 2011, Burlingame (United States), Acquired	Provider of wearable devices	$63M	Khosla Ventures, Founders Fund & 13 others	61/100

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Looking for more details on Fitbit's competitors? Click here to see the top ones

Fitbit has made 1 investments in companies including Sano Intelligence. Fitbit has also acquired 6 companies including Twine Health and VECTOR TECHNOLOGIES.

Here is the list of investments & acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 13, 2018	Acquisition	Twine Health	2013	Cambridge (United States)
Jan 12, 2018	Investments	Sano Intelligence	2011	San Francisco (United States)
Jan 10, 2017	Acquisition	VECTOR TECHNOLOGIES	1988	Gdynia (Poland)