Flex - About the company
Flex is a series A company based in San Francisco (United States), founded in 2023. It operates as an Online marketplace for the purchase of products and services related to fitness and nutrition. Flex has raised $18.7M in funding from investors like Y Combinator, First Round Capital and SV Angel, with a current valuation of $*****. The company has 6286 active competitors, including 532 funded and 490 that have exited. Its top competitors include companies like PayPal, Stripe and Razorpay.
Company Details
Online marketplace for the purchase of products and services related to fitness and nutrition. The platform allows businesses to accept HSA and FSA cards, enabling consumers to spend funds on a wide range of products and services spanning fitness, nutrition, sleep, mental health, and wearable devices.
- Website
- www.withflex.com/
- Social
- Email ID
- *****@withflex.com
Key Metrics
Founded Year
2023
Location
San Francisco, United States
Stage
Series A
Total Funding
$18.7M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jan 01, 2023
Investors
Ranked
163rd among 6286 active competitors
Employee Count
48 as on Aug 31, 2026
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Flex's funding and investors
Flex has raised a total funding of $18.7M over 3 rounds. Its first funding round was on 2023. Its latest funding round was a Series A round on Sep 02, 2025 for $*****. 6 investors participated in its latest round. Flex has 10 institutional investors.
Here is the list of recent funding rounds of Flex:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 02, 2025 | 3150148 | Series A | 7845897 | 8475354 | 6192494 | 8869986 |
Sep 04, 2024 | 5507617 | Seed | 7159041 | 2329183 | 1339132 | |
2023 | 8742 | Seed | 6117 | 7504 | 1587 |
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Flex's founders and board of directors
Founder? Claim ProfileFlex's employee count trend
Flex has 48 employees as of Aug 26. Here is Flex's employee count trend over the years:
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Flex's Competitors and alternates
Top competitors of Flex include PayPal, Stripe and Razorpay. Here is the list of Top 10 competitors of Flex, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  PayPal 1998, United States, Public | Provider of online payment solutions, money transfers, and virtual wallets | $216M | 87/100 | |
2nd | Stripe 2010, San Francisco (United States), Series I | Provider of financial infrastructure solutions for revenue growth and payment processing | $9.81B | 85/100 | |
3rd | Provider of payment and business banking solutions for enterprises | $742M | 85/100 | ||
4th |  Flutterwave 2016, San Francisco (United States), Series E | Provider of payment solutions for online and physical business transactions | $489M | 83/100 | |
5th | Online payment and money transfer platform for businesses | $554M | 83/100 | ||
6th | Airwallex 2015, San Francisco (United States), Series H | Provider of financial infrastructure for processing payments and managing treasury | $1.9B | 83/100 | |
7th | Adyen 2006, Amsterdam (Netherlands), Public | Provider of end-to-end payment, data, and financial management platform solutions | $266M | 82/100 | |
8th | Provider of in-store and online payment, prepaid, and financial solutions | $954M | 80/100 | ||
9th |  GoCardless 2011, London (United Kingdom), Acquired | Provider of automated bank payment collection and recurring billing services | $540M | 80/100 | |
10th | PayU 2002, Amsterdam (Netherlands), Funding Raised | Provider of online payment solutions and financial services for businesses | - | 79/100 | |
163rd |  Flex 2023, San Francisco (United States), Series A | Online marketplace for the purchase of products and services related to fitness and nutrition | $18.7M | 56/100 |
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Flex's Investments and acquisitions
Flex has made no investments or acquisitions yet.
Reports related to Flex
Here is the latest report on Flex's sector:
News related to Flex
Media has covered Flex for a total of 5 events in the last 1 year, 4 of them have been about partnerships.
•
Flex Partners with evo to Expand HSA/FSA Access for Eligible Outdoor GearGlobeNewswire•Aug 18, 2026•Flex, Evolucion Innovations
•
Flex Raises $70M Led by Halo Fund to Scale AI-Native Private Banking for Global Business OwnersHacker Noon•Jul 14, 2026•Flex
•
Whisker and Flex Expand HSA/FSA Access for Eligible Everyday Pet Care ProductsGlobeNewswire•Jul 14, 2026•Flex
•
Flex Partners with JOON to Integrate HSA/FSA Shopping into Employee BenefitsGlobeNewswire•May 07, 2026•Flex, Joon, JOON
•
Flex Partners with Clue to Expand Menstrual and Reproductive AccessibilityGlobeNewswire•Dec 16, 2025•Flex, Clue
•
Fitbod and Flex partner to enable HSA/FSA payments for personalized fitness subscriptionsGlobeNewswire•Sep 23, 2025•Flex, Fitbod
•
Flex Secures $15M to Unlock $150B in Untapped Pre-Tax SpendingGlobeNewswire•Sep 03, 2025•Flex, First Round Capital, Flex, Y Combinator and 10 others
•
Flex Named to Fast Company’s Fourth Annual List of the Next Big Things in TechGlobeNewswire•Nov 19, 2024•Flex
•
AI Personal Fitness Startup Tempo Partners with Flex to Bring More Payment Options to its CustomersGlobeNewswire•Sep 10, 2024•Flex, Tempo
•
Fintech Startup Flex Raises Seed Round to Help DTC Consumer Health and Wellness Brands Accept HSA and FSA Payments OnlineGlobeNewswire•Sep 04, 2024•Flex, Liquid 2 Ventures, Precursor Ventures, SV Angel and 3 others
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