Flora - About the company
Flora is an acquired company based in Sao Paulo (Brazil), founded in 1980 by Shadi Kuteish. It operates as a Manufacturer of personal care, cosmetics, home and laundry care products. The company has 67 active competitors, including 4 funded and 11 that have exited. Its top competitors include companies like L'Oreal, L'Occitane and Boticário Group.
Company Details
Manufacturer of personal care, cosmetics, home and laundry care products. The company develops and distributes a variety of consumer goods. It offers a portfolio of products across various categories, including hair care, skin care, cleaning, and hygiene. The company focuses on understanding consumer habits to develop products that meet their needs. It sells its products through retailers, wholesalers, marketplaces, and its own e-commerce platform. The company maintains research and development facilities and operates multiple manufacturing plants and distribution centers.
Key Metrics
Founded Year
1980
Location
Sao Paulo, Brazil
Stage
Acquired
Ranked
10th among 67 active competitors
Employee Count
3,655 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by JBS (Nov 09, 2026)
Flora's acquisition details
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Flora's funding and investors
Flora has not raised any funding rounds yet.
Flora's founders and board of directors
Founder? Claim ProfileThe founders of Flora is Shadi Kuteish.
Here are the details of Flora's key team members:
- Shadi Kuteish: Co-Founder . CTO of Flora.
- José Vicente Marino: CEO of Flora.
View details of Flora's Founder profiles and Board Members
Flora's employee count trend
Flora has 3,655 employees as of Sep 26. Here is Flora's employee count trend over the years:
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Flora's Competitors and alternates
Top competitors of Flora include L'Oreal, L'Occitane and Boticário Group. Here is the list of Top 10 competitors of Flora, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Internet first brand of skin & hair care, and makeup products for men and women | - | 71/100 | ||
2nd | L'Occitane 1976, Paris (France), Public | Beauty and personal care brand | $10M | 69/100 | |
3rd | Boticário Group 2010, Curitiba (Brazil), Funding Raised | Manufacturer of beauty & personal care products | - | - | 62/100 |
4th | Provider of a retailer of ingredient based beauty and personal care products | - | - | 61/100 | |
5th | Internet first brand of multi category beauty care products | - | - | 60/100 | |
6th | Estee Lauder 1946, New York City (United States), Funding Raised | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | - | 53/100 | |
7th | Hindustan Unilever 1933, Mumbai (India), Public | Manufacturer of FMCG, packaged food, and consumer goods | - | 52/100 | |
8th | Brand of home & personal care products | $154M | 42/100 | ||
9th | Internet first brand offering multi-category beauty products | - | - | 41/100 | |
10th | Manufacturer of personal care, cosmetics, home and laundry care products | - | - | 38/100 |
Looking for more details on Flora's competitors? Click here to see the top ones
Flora's Investments and acquisitions
Flora has acquired Vyvedas. Flora has not made any investments as of now.Reports related to Flora
Here is the latest report on Flora's sector:
News related to Flora
Media has covered Flora for a total of 3 events in the last 1 year, 1 of them has been about company updates.
•
JBS Acquires Flora for $542 Million, Entering Personal Care MarketFinancial Times•Nov 10, 2026•Flora, JBS, Canal Rural, Flora
•
Nicole Mandil: 'Making mistakes is part of it, but the response needs to be agile. The consumer doesn't wait'Grupoglobo•Feb 18, 2026•Flora
•
Flora, J&F group hygiene products company, captures R $ 400 million with debenturesGrupoglobo•Jul 23, 2024•Flora
•
Flora Produtos’ R$100 Million Agribusiness Receivables Certificates IssuanceGlobal Legal Chronicle•Nov 13, 2023•Flora
•
Flora acquires a natural cosmetics company and takes its mix to supermarketsFusoes & Aquisicoes•Jul 09, 2023•Flora, Vyvedas
•
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