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Granado - About the company
Granado is a late stage company based in Rio de Janeiro (Brazil), founded in 1870. It operates as a Brand of home & personal care products. Granado has raised $154M in funding from Puig. The company has 60 active competitors, including 4 funded and 11 that have exited. Its top competitors include companies like L'Occitane, L'Oreal and Boticário Group.
Company Details
- Website
- www.granado.com.br/
- Social
- Email ID
- *****@granadophebo.com.br
- Phone Number
- +55 **********
Key Metrics
Founded Year
1870
Location
Rio de Janeiro, Brazil
Stage
Late Stage
Total Funding
$154M in 1 round
Latest Funding Round
Investors
Ranked
12th among 60 active competitors
Employee Count
2,112 as on May 31, 2026
Investment & Acquisitions
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Granado's funding and investors
Granado has raised a total funding of $154M over 1 round. Its latest funding round was a PE round on Sep 27, 2016 for $*****. 1 investor participated in its latest round. Granado has 1 institutional investor.
Here is the list of recent funding rounds of Granado:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 27, 2016 | 4615627 | PE | 2974766 | 4443795 | 9137936 | 4174036 |
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Granado's founders and board of directors
Founder? Claim ProfileGranado's employee count trend
Granado has 2,112 employees as of May 26. Here is Granado's employee count trend over the years:
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Granado's Competitors and alternates
Top competitors of Granado include L'Occitane, L'Oreal and Boticário Group. Here is the list of Top 10 competitors of Granado, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | L'Occitane 1976, Paris (France), Public | Beauty and personal care brand | $10M | 73/100 | |
2nd | Internet first brand of skin & hair care, and makeup products for men and women | - | 69/100 | ||
3rd | Boticário Group 2010, Curitiba (Brazil), Funding Raised | Manufacturer of beauty & personal care products | - | - | 62/100 |
4th | Internet first brand of multi category beauty care products | - | - | 60/100 | |
5th | Estee Lauder 1946, New York City (United States), Funding Raised | Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | - | 59/100 | |
6th | Provider of a retailer of ingredient based beauty and personal care products | - | - | 59/100 | |
7th |  Hindustan Unilever 1933, Mumbai (India), Public | Manufacturer of FMCG, packaged food, and consumer goods | - | 52/100 | |
8th | Kose Corporation 1946, Tokyo (Japan), Public | Cosmetics and beauty company | - | - | 49/100 |
9th | Manufacturer of beauty & personal care products | - | - | 48/100 | |
10th | Manufacturer of personal care, cosmetics, home and laundry care products | - | - | 44/100 | |
12th | Brand of home & personal care products | $154M | 32/100 |
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Granado's Investments and acquisitions
Granado has acquired Care Natural Beauty. Granado has not made any investments as of now.Reports related to Granado
Here is the latest report on Granado's sector:
News related to Granado
Media has covered Granado for a total of 2 events in the last 1 year, 2 of them have been about company updates.
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•
Granado Opens Liberty London Pop-Up and Plans Madrid and US ExpansionFashion Network•Jul 06, 2026•Granado
•
Brazilian Retailers Use Gastronomy to Enhance In-Store Shopping ExperienceGrupoglobo•Mar 18, 2025•Granado, Site-Track
•
Granado’s Acquisition of Care Natural BeautyGlobal Legal Chronicle•Dec 20, 2024•Granado, Care Natural Beauty
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