Footprints - About the company
Footprints is a series A company based in Bucharest (Romania), founded in 2017 by Dan Marc. It operates as a Provider of AI-based omnichannel software solutions for retail businesses. Footprints has raised $3.21M in funding from Robin Good and Catalyst Romania. The company has 110 active competitors, including 39 funded and 14 that have exited. Its top competitors include companies like Moloco, Swiftly and Advertima.
Company Details
Provider of AI-based omnichannel software solutions for retail businesses. It is an AI-based retail media platform that aids physical shops in generating profit margins by coordinating customer data and analytics from offline and online sources, retailers may predict, and in optimization of customer behavior. It claims that it enables physical retailers to turn anonymous traffic into profitable, predictable audiences by leveraging proprietary offline-to-online behavioral data fusion, artificial intelligence, and algorithmic automation.
- Website
- www.footprints-ai.com/
- Social
- Email ID
- *****@footprintsforretail.com
Key Metrics
Founded Year
2017
Location
Bucharest, Romania
Stage
Series A
Total Funding
$3.21M in 3 rounds
Latest Funding Round
Investors
Ranked
28th among 110 active competitors
Employee Count
43 as on May 31, 2026
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Footprints's funding and investors
Footprints has raised a total funding of $3.21M over 3 rounds. Its first funding round was on Oct 06, 2022. Its latest funding round was a Series A round on Feb 25, 2025 for $*****. 2 investors participated in its latest round. Footprints has 4 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of Footprints:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 25, 2025 | 3252139 | Series A | 9175780 | 4800161 | 5361595 | 9394969 |
Dec 22, 2022 | 1712239 | Seed | 9311595 | 3663167 | 2814854 | |
Oct 06, 2022 | 8259372 | Seed | 4815993 | 2393376 |
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Footprints' founders and board of directors
Founder? Claim ProfileHere are the details of Footprints' key team members:
- Dan Marc: Founder & CEO of Footprints and founder of 3 other companies, Footprints, Fullscreen Digital and Surround IPS. Contact Info: 1 email address
View details of Footprints's Founder profiles and Board Members
Footprints' employee count trend
Footprints has 43 employees as of May 26. Here is Footprints's employee count trend over the years:
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Footprints's Competitors and alternates
Top competitors of Footprints include Moloco, Swiftly and Advertima. Here is the list of Top 10 competitors of Footprints, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Moloco 2013, Redwood City (United States), Series C | Cloud platform offering AI enabled mobile DSP software | $200M | 69/100 | |
2nd | Swiftly 2017, Seattle (United States), Series C | Provider of retail technology platform for grocers and consumer brands | $220M | 65/100 | |
3rd |  Advertima 2016, St Gallen (Switzerland), Series A | Cloud and AI based solutions for transforming shoppers into retail media audiences | $27.6M | 55/100 | |
4th | Platform offering customer insights for brand and retailers | $34.1M | 54/100 | ||
5th | Customer Analytics and Personalized Recommendation platform | $8.4M | 54/100 | ||
6th | Provider of unified retail media platform enabling omnichannel planning and reporting | $15.1M | 53/100 | ||
7th |  GoWit 2019, Newark (United States), Seed | Provider of a platform for retail media advertising and monetization | $2.3M | 53/100 | |
8th |  Symbiosys 2022, New York City (United States), Acquired | Retail media platform that enables collaboration between brands and retailers | $9M | 52/100 | |
9th |  OnlineSales 2016, Pune (India), Series A | Cloud-based retail media development platform | $2.21M | 51/100 | |
10th | _1551854475480.png?devicePixelRatio=2&height=30&width=30){kind=logo} Pacvue 2018, Bellevue (United States), Acquired | Provider of a unified commerce acceleration platform | - | 49/100 | |
28th |  Footprints 2017, Bucharest (Romania), Series A | Provider of AI-based omnichannel software solutions for retail businesses | $3.21M | 39/100 |
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Footprints's Investments and acquisitions
Footprints has made no investments or acquisitions yet.
News related to Footprints
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Footprints AI, Romanian retail media startup, attracts investmentstart-up.ro•Feb 25, 2025•Footprints, Health Catalyst
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Footprints AI Secures €2.3M To Expand CEE Retail Media NetworkRomania Journal•Feb 25, 2025•Footprints, Catalyst Romania
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Footprints AI Secures €2.3M Investment Led by Catalyst Romania to Expand Retail Media in CEERecurisve Media JSC•Feb 25, 2025•Footprints, Catalyst Romania
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